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Brand Guidelines

West Virginia University

Location
Morgantown, WV
Established
1867
Mascot
The Mountaineer
Code
WV_NCAA
League
NCAA
Licensing Agency
CLC
West Virginia University

Official Color Palette

Approved University Colors

WVU Color Reference

Guideline Assets

Flying WV, gold variant, cell 1
Primary Logo
Flying WV, blue variant, cell 2
Primary Logo
Flying WV, gold with blue outline variant, cell 3
Primary Logo
Flying WV, blue with gold outline variant, cell 4
Primary Logo
West Virginia University, horizontal lockup variant, cell 24
Primary Logo
Mountaineer mascot with Flying WV, blue primary variant, cell 14
Secondary Logo
Mountaineer mascot with Flying WV, gold primary variant, cell 15
Secondary Logo
mascot, full body variant, cell 16
Secondary Logo
mascot, head in circle variant, cell 17
Secondary Logo
helmet, navy with gold WV, 3/4 view variant, cell 18
Secondary Logo
helmet, gold with navy WV, 3/4 view variant, cell 19
Secondary Logo
helmet, white with navy WV, 3/4 view variant, cell 20
Secondary Logo
helmet, navy with gold WV, side view variant, cell 21
Secondary Logo
helmet, gold with navy WV, side view variant, cell 22
Secondary Logo
helmet, white with navy WV, side view variant, cell 23
Secondary Logo
WVU Medicine, horizontal lockup, apparel variant, cell 25
Secondary Logo
WVU Medicine, horizontal lockup, non-apparel variant, cell 26
Secondary Logo
University Seal, standard variant, cell 27
Secondary Logo
West Virginia wordmark, blue variant, cell 5
Wordmark
West Virginia wordmark, blue on gold variant, cell 6
Wordmark
West Virginia wordmark, gold on blue variant, cell 7
Wordmark
Mountaineers wordmark, blue variant, cell 8
Wordmark
Mountaineers wordmark, blue on gold variant, cell 9
Wordmark
Mountaineers wordmark, gold on blue variant, cell 10
Wordmark
WVU wordmark, blue variant, cell 11
Wordmark
WVU wordmark, blue on gold variant, cell 12
Wordmark
WVU wordmark, gold on blue variant, cell 13
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Flying WV Logo Usage Requirements

Marks 1 & 2 are preferred. Has to be shown in its entirety. No verbiage over or behind Flying WV. Only one outline permitted. Must be a solid color - no prints, patterns, or design can be in the Flying WV logo. No distressing of Flying WV. Bling is acceptable.

hard rule

University Seal Usage

Seal must be accompanied with the verbiage West Virginia University. Seal can also be produced in gold, black, or white.

hard rule

University Seal on Products for Resale

University seal is permitted on products for resale.

hard rule

No Alterations to University Seal or Flying WV

No alternations or overlaying graphics to seal are permitted. No alterations or overlaying graphics to Flying WV are permitted.

hard rule

Permitted Numbers on Products for Resale

University permits numbers on products for resale (football numbers that can be used are 67, and the two-digit number for the current year [26 for 2026], basketball numbers available are 67 and 26 [for 2026]).

hard rule

Mascot Caricatures

Mascot caricatures are permitted.

hard rule

No Use of Real Life Mountaineer Image

Use of the real life mountaineer image is not permitted.

hard rule

No References to Alcohol, Drugs, Tobacco, or Firearms

References to alcohol, drugs, tobacco or firearms on products are not permitted to be used in conjunction with University marks.

hard rule

Separate Art Sheets for Certain Entities

WVU Tech, WVU Potomac State College, and WVU Medicine have separate art sheets.