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Brand Guidelines

Wichita State University (WSU)

Location
Wichita, KS
Established
1895
Mascot
Shockers
Code
WSU_NCAA
League
NCAA
Licensing Agency
CLC
Wichita State University (WSU)

Official Color Palette

Approved University Colors

Preferred Colors for Merchandise

Shocker Yellow and Apparel Yellow Usage

Guideline Assets

wSu institutional logo, yellow and black variant, cell 24
Primary Logo
wSu institutional logo, black variant, cell 25
Primary Logo
wSu institutional logo, white on black variant, cell 26
Primary Logo
wSu institutional logo, yellow on black variant, cell 27
Primary Logo
wSu institutional logo, white on black variant, cell 28
Primary Logo
wSu institutional logo, yellow outline on black variant, cell 29
Primary Logo
wSu institutional logo, black and white on yellow variant, cell 30
Primary Logo
WSU vertical lockup, color on white variant, cell 47
Primary Logo
WSU vertical lockup, black on white variant, cell 48
Primary Logo
WSU vertical lockup, white on black variant, cell 49
Primary Logo
WSU vertical lockup, yellow on black variant, cell 50
Primary Logo
WSU vertical lockup, white on black variant, cell 51
Primary Logo
WSU vertical lockup, yellow on black variant, cell 52
Primary Logo
WSU vertical lockup, yellow outline on yellow variant, cell 53
Primary Logo
WSU vertical lockup, black on yellow variant, cell 54
Primary Logo
WSU horizontal lockup, color on white variant, cell 55
Primary Logo
WSU horizontal lockup, black on white variant, cell 56
Primary Logo
WSU horizontal lockup, yellow on black variant, cell 58
Primary Logo
WSU horizontal lockup, white on black variant, cell 59
Primary Logo
WSU horizontal lockup, white on black variant, cell 57
Primary Logo
WSU horizontal lockup, yellow on black variant, cell 60
Primary Logo
WSU horizontal lockup, yellow outline on yellow variant, cell 61
Primary Logo
WSU horizontal lockup, black on yellow variant, cell 62
Primary Logo
WuShock mascot, full color variant, cell 1
Secondary Logo
WuShock mascot, black and white variant, cell 2
Secondary Logo
WuShock mascot, yellow on black variant, cell 3
Secondary Logo
WuShock mascot, white on black variant, cell 4
Secondary Logo
WuShock mascot, yellow on black variant, cell 5
Secondary Logo
wSu institutional spirit logo, black variant, cell 31
Secondary Logo
wSu institutional spirit logo, yellow on black variant, cell 32
Secondary Logo
wSu institutional spirit logo, white on black variant, cell 33
Secondary Logo
wSu institutional spirit logo, black on yellow variant, cell 34
Secondary Logo
Wichita State University Seal, black on white variant, cell 63
Secondary Logo
WSU Tech logo, color on white variant, cell 64
Secondary Logo
WSU Tech logo, black on white variant, cell 65
Secondary Logo
WSU Tech logo, white on black variant, cell 66
Secondary Logo
WSU Tech logo, yellow on black variant, cell 69
Secondary Logo
WSU Tech logo, yellow on black variant, cell 67
Secondary Logo
WSU Tech logo, white on black variant, cell 68
Secondary Logo
WSU Tech logo, yellow outline on yellow variant, cell 70
Secondary Logo
WSU Tech logo, black on yellow variant, cell 71
Secondary Logo
Wichita State wordmark, black variant, cell 12
Wordmark
Wichita State wordmark, black variant, cell 13
Wordmark
Wichita State wordmark, yellow on black variant, cell 14
Wordmark
Wichita State wordmark, yellow on black variant, cell 15
Wordmark
Wichita State wordmark, black on yellow variant, cell 16
Wordmark
Wichita State wordmark, black on yellow variant, cell 17
Wordmark
Shockers wordmark, black variant, cell 18
Wordmark
Shockers wordmark, black variant, cell 19
Wordmark
Shockers wordmark, yellow on black variant, cell 20
Wordmark
Shockers wordmark, yellow on black variant, cell 21
Wordmark
Shockers wordmark, black on yellow variant, cell 22
Wordmark
Shockers wordmark, black on yellow variant, cell 23
Wordmark
Shockers script, black and yellow on white variant, cell 35
Wordmark
Shockers script, black on white variant, cell 36
Wordmark
Shockers script, yellow and black on black variant, cell 37
Wordmark
Shockers script, white and black on black variant, cell 38
Wordmark
Shockers script, black and yellow on yellow variant, cell 39
Wordmark
Shockers script, black on yellow variant, cell 40
Wordmark
Shocks script, black and yellow on white variant, cell 41
Wordmark
Shocks script, black on white variant, cell 42
Wordmark
Shocks script, yellow and black on black variant, cell 43
Wordmark
Shocks script, white and black on black variant, cell 44
Wordmark
Shocks script, black and yellow on yellow variant, cell 45
Wordmark
Shocks script, black on yellow variant, cell 46
Wordmark
stylized W lettermark, black outline variant, cell 6
Lettermark
stylized W lettermark, yellow with black outline variant, cell 7
Lettermark
stylized W lettermark, yellow on black variant, cell 8
Lettermark
stylized W lettermark, white on black variant, cell 9
Lettermark
stylized W lettermark, yellow on black variant, cell 10
Lettermark
stylized W lettermark, white on black variant, cell 11
Lettermark
Shockers Baseball mascot, color variant, cell 72
Sport Logo
Shockers Baseball mascot, black and white variant, cell 73
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restriction

University Seal (Logo 63) is only permitted on graduation merchandise and other events hosted by the President's Office.

conditional rule

Alternate Background Colors for Logos 1-71

Alternate background colors are permitted for Logos 1-71 on a case by case basis.

hard rule

Prohibited Reference to Alcohol, Drugs, or Tobacco

No reference to alcohol, drugs, or tobacco related products may be used in conjunction with University Indicia unless separate agreement is reached.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Clear Space Requirement for Logos 1-71

Clear space must be provided between Logos 1-71 and other graphic elements. Except for rare instances, the clear space surrounding any logo should be equal to one half of the logo height.

conditional rule

Mascot Caricatures Permission

Mascot caricatures are permitted on a case by case basis.

hard rule

Prohibited Use of Indicia on Harmful Products or Designs

Wichita State will not approve the use of Indicia in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the University.

hard rule

Trademark Designation Symbols Required

All Wichita State marks on merchandise must incorporate the appropriate trademark designation symbols.

Wichita State University (WSU) Brand Guidelines & Licensing