Brand Guidelines

Wisconsin Milwaukee - University of

Location
Milwaukee, Wisconsin
Established
1956
Mascot
Pounce
Code
WSM_NCAA
League
NCAA
Licensing Agency
CLC
Wisconsin Milwaukee - University of

Official Color Palette

Approved University Colors

Guideline Assets

Panther head with MILWAUKEE wordmark, gold/black variant, cell 1
Primary Logo
Panther head with MILWAUKEE wordmark, gold/silver on black variant, cell 2
Primary Logo
Panther head with MILWAUKEE wordmark, black/silver on gold variant, cell 3
Primary Logo
Panther head with MILWAUKEE wordmark, gold/silver on black variant, cell 4
Primary Logo
Panther head with MILWAUKEE wordmark, gold/black embroidery variant, cell 5
Primary Logo
Panther head with MILWAUKEE wordmark, gold/black embroidery variant, cell 6
Primary Logo
Panther head with MILWAUKEE wordmark, black/white variant, cell 7
Primary Logo
University of Wisconsin Milwaukee primary mark, black/gold variant, cell 54
Primary Logo
University of Wisconsin Milwaukee primary mark, white/gold on black variant, cell 55
Primary Logo
UWM Milwaukee mark, black/gold variant, cell 56
Primary Logo
UWM Milwaukee mark, white/gold on black variant, cell 57
Primary Logo
Panther head, gold/black variant, cell 8
Secondary Logo
Panther head, gold/silver on black variant, cell 9
Secondary Logo
Panther head, black/silver on gold variant, cell 10
Secondary Logo
Panther head, black/white variant, cell 11
Secondary Logo
Paw mark, gold variant, cell 39
Secondary Logo
Paw mark, black variant, cell 40
Secondary Logo
Paw mark, white on black variant, cell 41
Secondary Logo
Pounce mascot, head variant, cell 42
Secondary Logo
Pounce mascot, full body variant, cell 43
Secondary Logo
Bounce mascot, head variant, cell 44
Secondary Logo
Bounce mascot, full body variant, cell 45
Secondary Logo
Claw marks, gold variant, cell 46
Secondary Logo
Claw marks, black variant, cell 47
Secondary Logo
Claw marks, white on black variant, cell 48
Secondary Logo
Panther statue, color variant, cell 52
Secondary Logo
Panther statue, silhouette variant, cell 53
Secondary Logo
UWM University of Wisconsin Milwaukee, horizontal color variant, cell 58
Secondary Logo
UWM University of Wisconsin Milwaukee, horizontal reverse variant, cell 59
Secondary Logo
UWM with wave, color variant, cell 60
Secondary Logo
UWM with wave, reverse variant, cell 61
Secondary Logo
University of Wisconsin Milwaukee, stacked color variant, cell 62
Secondary Logo
University of Wisconsin Milwaukee, stacked reverse variant, cell 63
Secondary Logo
UWM University of Wisconsin Milwaukee, horizontal color variant, cell 64
Secondary Logo
UWM University of Wisconsin Milwaukee, horizontal reverse variant, cell 65
Secondary Logo
UWMilwaukee, color variant, cell 66
Secondary Logo
UWM, color variant, cell 67
Secondary Logo
Wave, color variant, cell 68
Secondary Logo
Wave, black variant, cell 69
Secondary Logo
Wave, reverse variant, cell 70
Secondary Logo
Wave condensed, color variant, cell 71
Secondary Logo
Wave condensed, black variant, cell 72
Secondary Logo
Wave condensed, reverse variant, cell 73
Secondary Logo
UWM Alumni, stacked color variant, cell 74
Secondary Logo
Milwaukee Alumni, stacked color variant, cell 75
Secondary Logo
Alumni Seal, color variant, cell 76
Secondary Logo
Alumni Seal, black variant, cell 77
Secondary Logo
University Seal, color variant, cell 78
Secondary Logo
University Seal, black variant, cell 79
Secondary Logo
University Seal, reverse variant, cell 80
Secondary Logo
University Seal, outline black variant, cell 81
Secondary Logo
University Seal, outline reverse variant, cell 82
Secondary Logo
UWMilwaukee Panther Arena, horizontal color variant, cell 83
Secondary Logo
UWM Panther Arena, horizontal color variant, cell 84
Secondary Logo
UWMilwaukee Panther Arena, horizontal black variant, cell 85
Secondary Logo
MKE wordmark, gold/black variant, cell 12
Wordmark
MKE wordmark, gold/silver variant, cell 13
Wordmark
MKE wordmark, gold/silver on black variant, cell 14
Wordmark
MKE wordmark, white/silver on black variant, cell 15
Wordmark
MILWAUKEE PANTHERS wordmark, gold/black variant, cell 21
Wordmark
MILWAUKEE PANTHERS wordmark, gold/silver variant, cell 22
Wordmark
MILWAUKEE PANTHERS wordmark, gold/silver on black variant, cell 23
Wordmark
MILWAUKEE PANTHERS wordmark, white/silver on gold variant, cell 24
Wordmark
MILWAUKEE PANTHERS wordmark, black/white variant, cell 25
Wordmark
MILWAUKEE wordmark, black with gold outline variant, cell 26
Wordmark
MILWAUKEE wordmark, gold with black outline variant, cell 27
Wordmark
MILWAUKEE wordmark, white with gold outline on black variant, cell 28
Wordmark
MILWAUKEE wordmark, white with gold outline on gold variant, cell 29
Wordmark
MILWAUKEE wordmark, black variant, cell 30
Wordmark
PANTHERS wordmark, black with gold outline variant, cell 31
Wordmark
PANTHERS wordmark, gold with black outline variant, cell 32
Wordmark
PANTHERS wordmark, white with gold outline on black variant, cell 33
Wordmark
PANTHERS wordmark, white with gold outline on gold variant, cell 34
Wordmark
PANTHERS wordmark, black variant, cell 35
Wordmark
Milwaukee script, gold variant, cell 49
Wordmark
Milwaukee script, black variant, cell 50
Wordmark
Milwaukee script, white on black variant, cell 51
Wordmark
M lettermark, gold/black variant, cell 16
Lettermark
M lettermark, gold/silver variant, cell 17
Lettermark
M lettermark, gold/silver on black variant, cell 18
Lettermark
M lettermark, white/silver on gold variant, cell 19
Lettermark
M lettermark, black/white variant, cell 20
Lettermark
MILWAUKEE BASEBALL sport mark, black/gold variant, cell 36
Sport Logo
MILWAUKEE BASKETBALL sport mark, gold/black variant, cell 37
Sport Logo
MILWAUKEE MEN'S SOCCER sport mark, white/gold on black variant, cell 38
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Drugs or Tobacco References with University Marks

No references to drugs or tobacco related products may be used in conjunction with University marks.

hard rule

Mixing University and Athletics Brand Verbiage

UWM limits the mixing of its university and athletics brand, as indicated by the specific verbiage listed for each. Using the full university names with the official athletics logo is strongly discouraged. Permission to do this must be granted by UWM's Office of Trademark Licensing.

hard rule

Embroidery Use Only Marks

Marks 5 and 6 are for embroidery use only.

hard rule

Secondary Athletic Marks Reference Requirement

Marks 8-20 require an additional mark or reference to the university somewhere on the product, unless advanced approval is given by University licensing.

hard rule

Paw Marks Reference Requirement

Paw marks require an additional mark or reference to the University somewhere on the product.

conditional rule

Sport Specific Marks Availability

All University sports are available upon further request. Please contact University Licensing.

advisory rule

Pounce and Bounce Marks Portfolio Location

The full portfolio of Pounce and Bounce marks is available under the Other Information tab on LogosOnDemand.

advisory rule

Additional Color Versions Location

For additional color versions of the marks on this art sheet, please access the Other Info tab on Jpatton / Logos on Demand.

hard rule

University Seal Permitted on Products for Resale

University seal permitted on products for resale.

conditional rule

Alterations to Seal Permitted Subject to Review

Alterations/overlaid graphics to seal are permitted (subject to review by the school).

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

Seal Use Approval and Color Application

Seal may be used for both apparel/non-apparel. All uses must be approved by University Trademark Licensing. Seal may be used in one, two, or three-color design applications with the use of appropriate institutional colors.