Back to Directory
Brand Guidelines

Wisconsin-River Falls, University of (WRF)

Location
River Falls, WI
Established
1874
Mascot
Freddy Falcon
Code
WRF_NCAA
League
NCAA
Licensing Agency
CLC
Wisconsin-River Falls, University of (WRF)

Official Color Palette

Official University Colors

Guideline Assets

Falcon head, full color variant, cell 46
Primary Logo
Falcon head, black variant, cell 47
Primary Logo
Falcon head, red variant, cell 48
Primary Logo
Falcon head, white on black variant, cell 49
Primary Logo
Falcon head with UWRF wordmark, full color variant, cell 54
Primary Logo
Falcon head with UWRF wordmark, black variant, cell 55
Primary Logo
Falcon head with UWRF wordmark, red variant, cell 56
Primary Logo
Falcon head with UWRF wordmark, full color on black variant, cell 57
Primary Logo
Falcon head with UWRF wordmark, white on black variant, cell 58
Primary Logo
Falcon head with UWRF Falcons wordmark, full color variant, cell 59
Primary Logo
Falcon head with UWRF Falcons wordmark, black variant, cell 60
Primary Logo
Falcon head with UWRF Falcons wordmark, red variant, cell 61
Primary Logo
Falcon head with UWRF Falcons wordmark, full color on black variant, cell 62
Primary Logo
Falcon head with UWRF Falcons wordmark, white on black variant, cell 63
Primary Logo
Falcon head with UW-River Falls Falcons wordmark, full color variant, cell 64
Primary Logo
Falcon head with UW-River Falls Falcons wordmark, black variant, cell 65
Primary Logo
Falcon head with UW-River Falls Falcons wordmark, red variant, cell 66
Primary Logo
Falcon head with UW-River Falls Falcons wordmark, full color on black variant, cell 67
Primary Logo
Falcon head with UW-River Falls Falcons wordmark, white on black variant, cell 68
Primary Logo
Falcon head with UWRF Athletics wordmark, full color variant, cell 69
Primary Logo
Falcon head with UWRF Athletics wordmark, black variant, cell 70
Primary Logo
Falcon head with UWRF Athletics wordmark, red variant, cell 71
Primary Logo
Falcon head with UWRF Athletics wordmark, full color on black variant, cell 72
Primary Logo
Falcon head with UWRF Athletics wordmark, white on black variant, cell 73
Primary Logo
RF falcon head, black variant, cell 8
Secondary Logo
RF falcon head, red variant, cell 9
Secondary Logo
RF falcon head, white on black variant, cell 10
Secondary Logo
RF falcon head, white on red variant, cell 11
Secondary Logo
RF falcon head + University wordmark, stacked black variant, cell 12
Secondary Logo
RF falcon head + University wordmark, stacked red variant, cell 13
Secondary Logo
RF falcon head + University wordmark, stacked white/red on black variant, cell 14
Secondary Logo
RF falcon head + University wordmark, stacked white on black variant, cell 15
Secondary Logo
RF falcon head + University wordmark, stacked white on red variant, cell 16
Secondary Logo
RF falcon head + University wordmark, horizontal black variant, cell 17
Secondary Logo
RF falcon head + University wordmark, horizontal red variant, cell 18
Secondary Logo
RF falcon head + University wordmark, horizontal white/red on black variant, cell 19
Secondary Logo
RF falcon head + University wordmark, horizontal white on black variant, cell 20
Secondary Logo
RF falcon head + University wordmark, horizontal white on red variant, cell 21
Secondary Logo
University wordmark + College of Agriculture, black/red variant, cell 22
Secondary Logo
University wordmark + College of Business, black/red variant, cell 23
Secondary Logo
University wordmark + College of Arts, black/red variant, cell 24
Secondary Logo
University wordmark + College of Education, black/red variant, cell 25
Secondary Logo
University wordmark + College of Agriculture, white on black variant, cell 26
Secondary Logo
University wordmark + College of Business, white on black variant, cell 27
Secondary Logo
University wordmark + College of Arts, white on black variant, cell 28
Secondary Logo
University wordmark + College of Education, white on black variant, cell 29
Secondary Logo
RF falcon head + University wordmark + College of Agriculture, red/black variant, cell 30
Secondary Logo
RF falcon head + University wordmark + College of Business, red/black variant, cell 31
Secondary Logo
RF falcon head + University wordmark + College of Arts, red/black variant, cell 32
Secondary Logo
RF falcon head + University wordmark + College of Education, red/black variant, cell 33
Secondary Logo
RF falcon head + University wordmark + College of Arts, white on black, red falcon variant, cell 34
Secondary Logo
RF falcon head + University wordmark + College of Business, white on black, red falcon variant, cell 35
Secondary Logo
RF falcon head + University wordmark + College of Agriculture, white on black, red falcon variant, cell 36
Secondary Logo
RF falcon head + University wordmark + College of Education, white on black, red falcon variant, cell 37
Secondary Logo
RF falcon head + University wordmark + College of Arts, white on black, white falcon variant, cell 38
Secondary Logo
RF falcon head + University wordmark + College of Business, white on black, white falcon variant, cell 39
Secondary Logo
RF falcon head + University wordmark + College of Agriculture, white on black, white falcon variant, cell 40
Secondary Logo
RF falcon head + University wordmark + College of Education, white on black, white falcon variant, cell 41
Secondary Logo
Freddy Falcon mascot, full color variant, cell 42
Secondary Logo
Freddy Falcon mascot, black variant, cell 43
Secondary Logo
Freddy Falcon mascot, red variant, cell 44
Secondary Logo
Freddy Falcon mascot, white on black variant, cell 45
Secondary Logo
Falcon head with wing, full color variant, cell 50
Secondary Logo
Falcon head with wing, black variant, cell 51
Secondary Logo
Falcon head with wing, red variant, cell 52
Secondary Logo
Falcon head with wing, white on black variant, cell 53
Secondary Logo
University Seal, full color variant, cell 127
Secondary Logo
University Seal, black variant, cell 128
Secondary Logo
University Seal, red variant, cell 129
Secondary Logo
University Seal, white reverse variant, cell 130
Secondary Logo
UWRF wordmark, black variant, cell 1
Wordmark
UWRF wordmark, red variant, cell 2
Wordmark
UWRF wordmark, white on black variant, cell 3
Wordmark
UWRF wordmark, white on red variant, cell 4
Wordmark
University wordmark, black variant, cell 5
Wordmark
University wordmark, red variant, cell 6
Wordmark
University wordmark, white on black variant, cell 7
Wordmark
UWRF wordmark, full color variant, cell 97
Wordmark
UWRF wordmark, black variant, cell 98
Wordmark
UWRF wordmark, red variant, cell 99
Wordmark
UWRF wordmark, color on black variant, cell 100
Wordmark
UWRF wordmark, white on black variant, cell 101
Wordmark
UW-River Falls Falcons wordmark, full color variant, cell 112
Wordmark
UW-River Falls Falcons wordmark, black variant, cell 113
Wordmark
UW-River Falls Falcons wordmark, red variant, cell 114
Wordmark
UW-River Falls Falcons wordmark, red reverse variant, cell 115
Wordmark
UW-River Falls Falcons wordmark, white reverse variant, cell 116
Wordmark
Falcon head with UWRF and Women's Cross Country, full color variant, cell 74
Sport Logo
Falcon head with UWRF and Women's Cross Country, black variant, cell 75
Sport Logo
Falcon head with UWRF and Women's Cross Country, red variant, cell 76
Sport Logo
Falcon head with UWRF and Women's Cross Country, color on black variant, cell 77
Sport Logo
Falcon head with UWRF and Women's Cross Country, red/white on black variant, cell 78
Sport Logo
Falcon head with UWRF and Women's Cross Country, white on black variant, cell 79
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, full color variant, cell 80
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, black variant, cell 81
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, red variant, cell 82
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, color on blue variant, cell 83
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, color on black variant, cell 84
Sport Logo
Falcon head with UWRF Falcons and Women's Cross Country, white on black variant, cell 85
Sport Logo
Falcon head with UW-River Falls Falcons and Women's Cross Country, full color variant, cell 86
Sport Logo
Falcon head with UW-River Falls Falcons and Women's Cross Country, black variant, cell 87
Sport Logo
Falcon head with UW-River Falls Falcons and Women's Cross Country, red variant, cell 88
Sport Logo
Falcon head with UW-River Falls Falcons and Women's Cross Country, color on black variant, cell 89
Sport Logo
Falcon head with UW-River Falls Falcons and Women's Cross Country, white on black variant, cell 90
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, full color variant, cell 91
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, black variant, cell 92
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, red variant, cell 93
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, color on blue variant, cell 94
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, color on black variant, cell 95
Sport Logo
UW-River Falls Falcons Women's Cross Country wordmark, white on black variant, cell 96
Sport Logo
UWRF Athletics, full color variant, cell 102
Sport Logo
UWRF Athletics, black variant, cell 103
Sport Logo
UWRF Athletics, red variant, cell 104
Sport Logo
UWRF Athletics, red reverse variant, cell 105
Sport Logo
UWRF Athletics, white reverse variant, cell 106
Sport Logo
UWRF Falcons, full color variant, cell 107
Sport Logo
UWRF Falcons, black variant, cell 108
Sport Logo
UWRF Falcons, red variant, cell 109
Sport Logo
UWRF Falcons, red reverse variant, cell 110
Sport Logo
UWRF Falcons, white reverse variant, cell 111
Sport Logo
Falcon head Athletics lockup, full color variant, cell 117
Sport Logo
Falcon head Athletics lockup, black variant, cell 118
Sport Logo
Falcon head Athletics lockup, red variant, cell 119
Sport Logo
Falcon head Athletics lockup, red reverse variant, cell 120
Sport Logo
Falcon head Athletics lockup, white reverse variant, cell 121
Sport Logo
Falcon head Falcons lockup, full color variant, cell 122
Sport Logo
Falcon head Falcons lockup, black variant, cell 123
Sport Logo
Falcon head Falcons lockup, red variant, cell 124
Sport Logo
Falcon head Falcons lockup, red reverse variant, cell 125
Sport Logo
Falcon head Falcons lockup, white reverse variant, cell 126
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage

The university seal is appropriate for use on diplomas, transcripts, legal documents, university-wide policy statements, official certificates and plaques, commencement materials, inaugural materials, regents visit materials, lecterns, official university reports, and promotions for ceremonial events.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.