Back to Directory

Brand Guidelines

Washington and Lee University (WLU)

Location

Lexington, VA

Established

1749

Mascot

Generals

Code

WLU_NCAA

League

NCAA

Licensing Agency

CLC

Washington and Lee University (WLU)

Official Color Palette

Approved University Colors

Guideline Assets

Trident mark, black variant, cell 9

Primary Logo

Trident circular seal, black variant, cell 8

Secondary Logo

Trident mark, black variant, cell 10

Secondary Logo

Trident mark, black variant, cell 11

Secondary Logo

University Crest, full color variant, cell 12

Secondary Logo

University Crest, black and white variant, cell 13

Secondary Logo

University Crest circular seal, black outline variant, cell 14

Secondary Logo

University Crest circular seal, black outline variant, cell 15

Secondary Logo

Colonnade lineart, black variant, cell 16

Secondary Logo

Wordmark

Wordmark

Wordmark

W&L lettermark, black variant, cell 1

Lettermark

W&L lettermark, white on blue oval variant, cell 2

Lettermark

W&L Law lettermark, white on blue square variant, cell 5

Lettermark

W&L Law School of Law lettermark, white on blue square variant, cell 6

Lettermark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Product Use

University seal permitted on products for resale, reviewed on a case-by-case basis.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Washington And Lee University (WLU) Brand Guidelines & Licensing