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Brand Guidelines

Wisconsin-La Crosse, University of (WLC)

Location
La Crosse, WI
Established
1909
Mascot
Stryker
Code
WLC_NCAA
League
NCAA
Licensing Agency
CLC
Wisconsin-La Crosse, University of (WLC)

Official Color Palette

Official University Colors

Guideline Assets

primary athletic mark, maroon variant, cell 1
Primary Logo
eagle mark, full color variant, cell 2
Secondary Logo
eagle mark, gray black variant, cell 3
Secondary Logo
eagle mark, maroon white variant, cell 4
Secondary Logo
eagle mark, black white variant, cell 5
Secondary Logo
eagle mark, reverse variant, cell 6
Secondary Logo
eagle head, full color variant, cell 7
Secondary Logo
eagle head, gray black variant, cell 8
Secondary Logo
eagle head, maroon white variant, cell 9
Secondary Logo
eagle head, black white variant, cell 10
Secondary Logo
eagle head, reverse variant, cell 11
Secondary Logo
eagles wordmark, maroon gray variant, cell 12
Secondary Logo
eagles wordmark, black gray variant, cell 13
Secondary Logo
eagles wordmark, maroon variant, cell 14
Secondary Logo
eagles wordmark, black variant, cell 15
Secondary Logo
eagles wordmark, reverse variant, cell 16
Secondary Logo
university seal, maroon variant, cell 17
Secondary Logo
university seal, black variant, cell 18
Secondary Logo
university seal, outline variant, cell 19
Secondary Logo
spirit mark, uwl logo variant, cell 20
Secondary Logo
spirit mark, horizontal lockup variant, cell 21
Secondary Logo
spirit mark, vertical lockup uw-la crosse variant, cell 22
Secondary Logo
spirit mark, vertical lockup university of wisconsin la crosse variant, cell 23
Secondary Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Spirit Mark Use by Student Orgs and Departments

The spirit mark may be used by non-sport student orgs. Sport clubs will continue to use the Rec Sports logo; sports clubs may not use the spirit mark or the Eagle in the L. If a University department or office would like to use these marks, a request should be submitted to UW-La Crosse.

Wisconsin-la Crosse, University Of (WLC) Brand Guidelines & Licensing