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Brand Guidelines

Western Kentucky University

Location
Bowling Green, KY
Established
1906
Mascot
Hilltoppers
Code
WKY_NCAA
League
NCAA
Licensing Agency
CLC
Western Kentucky University

Official Color Palette

Approved University Colors

Guideline Assets

WKU towel logo, red on white variant, cell 1
Primary Logo
WKU towel logo, white on red variant, cell 2
Primary Logo
Big Red mascot, red on white variant, cell 3
Primary Logo
Big Red mascot, red on red variant, cell 4
Primary Logo
WKU cupola lettermark, red/black on white variant, cell 71
Primary Logo
WKU cupola lettermark, red/white on white variant, cell 72
Primary Logo
WKU cupola lettermark, black/white on red variant, cell 73
Primary Logo
WKU cupola lettermark, white/black on red variant, cell 74
Primary Logo
WKU cupola lettermark, white/black on black variant, cell 75
Primary Logo
WKU cupola lettermark, red/white on black variant, cell 76
Primary Logo
WKU cupola wordmark lockup, white on black variant, cell 77
Primary Logo
WKU cupola wordmark lockup, black/red on white variant, cell 79
Primary Logo
WKU cupola wordmark lockup, red/white on white variant, cell 80
Primary Logo
WKU towel logo, red on white variant, cell 5
Secondary Logo
WKU towel logo, white on red variant, cell 6
Secondary Logo
Big Red mascot with pennant, standard variant, cell 32
Secondary Logo
Big Red mascot with pennant, embroidery variant, cell 33
Secondary Logo
Big Red mascot with football, standard variant, cell 34
Secondary Logo
Big Red mascot with football, embroidery variant, cell 35
Secondary Logo
Big Red mascot with basketball, standard variant, cell 36
Secondary Logo
Big Red mascot with basketball, embroidery variant, cell 37
Secondary Logo
Big Red mascot with baseball bat, standard variant, cell 38
Secondary Logo
Big Red mascot with baseball bat, embroidery variant, cell 39
Secondary Logo
Big Red mascot with football, running variant, cell 40
Secondary Logo
Big Red mascot with football, running, embroidery variant, cell 41
Secondary Logo
Big Red mascot with baseball glove, standard variant, cell 42
Secondary Logo
Big Red mascot with baseball glove, embroidery variant, cell 43
Secondary Logo
Big Red mascot with golf club, standard variant, cell 44
Secondary Logo
Big Red mascot with golf club, embroidery variant, cell 45
Secondary Logo
Big Red mascot with soccer ball, standard variant, cell 46
Secondary Logo
Big Red mascot with soccer ball, embroidery variant, cell 47
Secondary Logo
Big Red mascot with volleyball, standard variant, cell 48
Secondary Logo
Big Red mascot with volleyball, embroidery variant, cell 49
Secondary Logo
Big Red mascot with basketball, dribbling variant, cell 50
Secondary Logo
Big Red mascot with basketball, dribbling, embroidery variant, cell 51
Secondary Logo
Big Red mascot running, standard variant, cell 52
Secondary Logo
Big Red mascot running, embroidery variant, cell 53
Secondary Logo
Big Red mascot with tennis racket, standard variant, cell 54
Secondary Logo
Big Red mascot with tennis racket, embroidery variant, cell 55
Secondary Logo
Western Kentucky University seal, black on white variant, cell 70
Secondary Logo
HILLTOPPERS wordmark, red/gray on white variant, cell 7
Wordmark
HILLTOPPERS wordmark, white/gray on red variant, cell 8
Wordmark
Hilltoppers script wordmark, red on white variant, cell 9
Wordmark
Hilltoppers script wordmark, white on red variant, cell 10
Wordmark
HILLTOPPERS wordmark, red/gray outlined on white variant, cell 11
Wordmark
HILLTOPPERS wordmark, red/gray outlined on black variant, cell 12
Wordmark
Hilltoppers script wordmark, red outlined on white variant, cell 13
Wordmark
Hilltoppers script wordmark, red outlined on black variant, cell 14
Wordmark
LADY TOPPERS wordmark, red/gray on white variant, cell 15
Wordmark
LADY TOPPERS wordmark, white/gray on red variant, cell 16
Wordmark
WESTERN KENTUCKY Hilltoppers script lockup, red on white variant, cell 17
Wordmark
WESTERN KENTUCKY Hilltoppers script lockup, white on red variant, cell 18
Wordmark
LADY TOPPERS wordmark, red/gray outlined on white variant, cell 19
Wordmark
LADY TOPPERS wordmark, red/gray outlined on black variant, cell 20
Wordmark
WESTERN KENTUCKY Hilltoppers script lockup, red outlined on white variant, cell 21
Wordmark
WESTERN KENTUCKY Hilltoppers script lockup, red outlined on black variant, cell 22
Wordmark
WKU HILLTOPPERS lockup, red/gray on white variant, cell 23
Wordmark
WKU HILLTOPPERS lockup, white/gray on red variant, cell 24
Wordmark
WKU HILLTOPPERS lockup, red/gray outlined on white variant, cell 25
Wordmark
WKU HILLTOPPERS lockup, red/gray outlined on black variant, cell 26
Wordmark
Tops script wordmark, red on white variant, cell 27
Wordmark
Tops script wordmark, white on black variant, cell 28
Wordmark
Tops script wordmark, red outlined on white variant, cell 29
Wordmark
Tops script wordmark, black on white variant, cell 30
Wordmark
Tops script wordmark, red on white variant, cell 31
Wordmark
WKU wordmark, white on black variant, cell 78
Wordmark
WKU wordmark, red on white variant, cell 81
Wordmark
WKU wordmark, grey on white variant, cell 82
Wordmark
WKU wordmark, white outline on red variant, cell 83
Wordmark
WKU baseball logo, red/black on white variant, cell 56
Sport Logo
WKU TOPPERS wordmark, red/black on white variant, cell 57
Sport Logo
HILLTOPPER FOOTBALL wordmark, red/black on white variant, cell 58
Sport Logo
HILLTOPPER FOOTBALL wordmark, white/black on red variant, cell 59
Sport Logo
HILLTOPPER FOOTBALL wordmark, red/black on grey variant, cell 60
Sport Logo
HILLTOPPER FOOTBALL wordmark, red/white on black variant, cell 61
Sport Logo
HILLTOPPER BASKETBALL wordmark, red/black on white variant, cell 62
Sport Logo
HILLTOPPER BASKETBALL wordmark, white/black on red variant, cell 63
Sport Logo
HILLTOPPER BASKETBALL wordmark, red/black on grey variant, cell 64
Sport Logo
HILLTOPPER BASKETBALL wordmark, red/white on black variant, cell 65
Sport Logo
LADY TOPPER BASKETBALL wordmark, red/black on white variant, cell 66
Sport Logo
LADY TOPPER BASKETBALL wordmark, white/black on red variant, cell 67
Sport Logo
LADY TOPPER BASKETBALL wordmark, red/black on grey variant, cell 68
Sport Logo
LADY TOPPER BASKETBALL wordmark, red/white on black variant, cell 69
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.