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Williams College Brand Guidelines

Location
Williamstown, MA
Established
1793
Mascot
The Purple Cow
Code
WCM_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

Williams College wordmark, purple, two-line variant, cell 1
Primary LogoLast Updated : 6/4/2026
Ephelia the Purple Cow mascot, jumping, purple and white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Ephelia the Purple Cow mascot, jumping, purple and yellow variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Ephelia the Purple Cow head, purple and yellow variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Ephelia the Purple Cow mascot, standing, purple and yellow variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Williams Athletics lockup, wordmark with Ephelia head variant, cell 18
Secondary LogoLast Updated : 5/21/2026
W + Ephs lockup, yellow W with purple Ephs script variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Ephelia head, purple outline variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Ephelia head, purple and yellow variant, cell 21
Secondary LogoLast Updated : 5/21/2026
W + Ephelia head lockup, yellow W on purple background variant, cell 22
Secondary LogoLast Updated : 5/21/2026
W + Ephelia head lockup, purple W on yellow background variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Ephelia cow, purple and gold variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Ephelia cow, purple and white variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Ephelia cow, black and white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Eph Cow Pattern, dense purple and gold variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Eph Cow Pattern, dense purple and gold alternate variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Eph Cow Pattern, large purple and gold variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Eph Cow Pattern, large purple and gold alternate variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Williams Mystic Seal, circular ship variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Williams Mystic Logo, rectangular lockup variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Williams Mystic Spiral, green variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Williams Mystic Spiral, blue variant, cell 34
Secondary LogoLast Updated : 5/21/2026
I Heart W-M, black variant, cell 35
Secondary LogoLast Updated : 5/21/2026
I Heart W-M, blue variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Williams wordmark, purple, single-line variant, cell 2
WordmarkLast Updated : 5/21/2026
Williams College wordmark, yellow on purple, two-line variant, cell 3
WordmarkLast Updated : 5/21/2026
Williams wordmark, yellow on purple, single-line variant, cell 4
WordmarkLast Updated : 5/21/2026
Ephs wordmark, purple script variant, cell 12
WordmarkLast Updated : 5/21/2026
Ephs wordmark, yellow script on purple variant, cell 13
WordmarkLast Updated : 5/21/2026
Williams Athletics wordmark, purple, two-line variant, cell 16
WordmarkLast Updated : 5/21/2026
Williams Athletics wordmark, yellow on purple, two-line variant, cell 17
WordmarkLast Updated : 5/21/2026
W lettermark, purple variant, cell 9
LettermarkLast Updated : 5/21/2026
W lettermark, yellow variant, cell 10
LettermarkLast Updated : 5/21/2026
W lettermark, purple with yellow outline variant, cell 11
LettermarkLast Updated : 5/21/2026
Williams Baseball wordmark, purple, two-line variant, cell 14
Sport LogoLast Updated : 5/21/2026
Williams Baseball lockup, Ephelia head over text variant, cell 15
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Alcohol, Drugs, and Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

University Seal Usage

University seal permitted on products for resale, reviewed on a case-by-case basis. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

NCAA Player Name, Image, and Likeness Restriction

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

Williams College Brand Guidelines & Licensing