Wichita State University Brand Guidelines

University Seal (Logo 63) is only permitted on graduation merchandise and other events hosted by the President's Office.

Alternate background colors are permitted for Logos 1-71 on a case by case basis.

No reference to alcohol, drugs, or tobacco related products may be used in conjunction with University Indicia unless separate agreement is reached.

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

Clear space must be provided between Logos 1-71 and other graphic elements. Except for rare instances, the clear space surrounding any logo should be equal to one half of the logo height.

Mascot caricatures are permitted on a case by case basis.

Wichita State will not approve the use of Indicia in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the University.

All Wichita State marks on merchandise must incorporate the appropriate trademark designation symbols.