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Brand Guidelines

Wake Forest University

Location
Winston-Salem, NC
Established
1834
Mascot
Demon Deacons
Code
WF_NCAA
League
NCAA
Licensing Agency
CLC
Wake Forest University

Official Color Palette

Official University Color Palette

Guideline Assets

WF monogram, black variant, cell 1
Primary Logo
WF monogram, gold with black outline on black variant, cell 2
Primary Logo
WF monogram, black with gold outline on gold variant, cell 3
Primary Logo
WF monogram, black with gray outline on gray variant, cell 4
Primary Logo
WF monogram, white with gold outline variant, cell 5
Primary Logo
WF monogram, gold with white outline on gray variant, cell 6
Primary Logo
WF monogram, white with black outline variant, cell 7
Primary Logo
WF monogram, gold with black outline on gray variant, cell 8
Primary Logo
Wake Forest shadow mark, women's lacrosse variant, cell 62
Secondary Logo
Wake Forest shadow mark, men's basketball variant, cell 63
Secondary Logo
Wake Forest shadow mark, field hockey variant, cell 64
Secondary Logo
Wake Forest shadow mark, women's basketball variant, cell 65
Secondary Logo
Wake Forest shadow mark, men's soccer variant, cell 66
Secondary Logo
Wake Forest shadow mark, men's tennis variant, cell 67
Secondary Logo
Wake Forest shadow mark, men's track variant, cell 68
Secondary Logo
Wake Forest shadow mark, baseball variant, cell 69
Secondary Logo
Wake Forest shadow mark, women's golf variant, cell 70
Secondary Logo
Wake Forest shadow mark, women's soccer variant, cell 71
Secondary Logo
Wake Forest shadow mark, women's track variant, cell 72
Secondary Logo
Wake Forest shadow mark, volleyball variant, cell 73
Secondary Logo
Wake Forest shadow mark, women's tennis variant, cell 74
Secondary Logo
Wake Forest shadow mark, men's golf variant, cell 75
Secondary Logo
top hat, gold on white variant, cell 76
Secondary Logo
top hat, gold on black variant, cell 77
Secondary Logo
top hat, black on gold variant, cell 78
Secondary Logo
top hat, black on grey variant, cell 79
Secondary Logo
silhouette deacon, black on white variant, cell 80
Secondary Logo
silhouette deacon, gold on black variant, cell 81
Secondary Logo
silhouette deacon, black on gold variant, cell 82
Secondary Logo
silhouette deacon, gold on grey variant, cell 83
Secondary Logo
deacon head, color on white variant, cell 88
Secondary Logo
deacon head, color on black variant, cell 89
Secondary Logo
deacon head, color on gold variant, cell 90
Secondary Logo
Wake Forest University institutional mark, stacked variant, cell 93
Secondary Logo
Wake Forest University institutional mark, horizontal gold/black variant, cell 94
Secondary Logo
Wake Forest University institutional mark, horizontal black variant, cell 95
Secondary Logo
Wake Forest University institutional mark, horizontal gold variant, cell 96
Secondary Logo
Wake Forest University institutional mark, horizontal white on black variant, cell 97
Secondary Logo
Wake Forest wordmark, horizontal black variant, cell 9
Wordmark
Wake Forest wordmark, horizontal gold on black variant, cell 10
Wordmark
Wake Forest wordmark, horizontal black on gold variant, cell 11
Wordmark
Wake Forest wordmark, horizontal black on gray variant, cell 12
Wordmark
Demon Deacons wordmark, horizontal black variant, cell 13
Wordmark
Demon Deacons wordmark, horizontal gold on black variant, cell 14
Wordmark
Demon Deacons wordmark, horizontal black on gold variant, cell 15
Wordmark
Demon Deacons wordmark, horizontal black on gray variant, cell 16
Wordmark
Wake wordmark, horizontal black variant, cell 17
Wordmark
Wake wordmark, horizontal gold on black variant, cell 18
Wordmark
Wake wordmark, horizontal black on gold variant, cell 19
Wordmark
Wake wordmark, horizontal black on gray variant, cell 20
Wordmark
Wake Forest wordmark, stacked black variant, cell 21
Wordmark
Wake Forest wordmark, stacked gold on black variant, cell 22
Wordmark
Wake Forest wordmark, stacked black on gold variant, cell 23
Wordmark
Wake Forest wordmark, stacked black on gray variant, cell 24
Wordmark
Wake Forest wordmark, block, black with gold outline variant, cell 25
Wordmark
Wake Forest wordmark, block, gold outline on black variant, cell 26
Wordmark
Wake Forest wordmark, block, gold outline on white variant, cell 26
Wordmark
Wake Forest wordmark, block, gold outline on grey variant, cell 27
Wordmark
Demon Deacons wordmark, block, black with gold outline variant, cell 28
Wordmark
Demon Deacons wordmark, block, gold outline on black variant, cell 29
Wordmark
Demon Deacons wordmark, block, gold outline on white variant, cell 30
Wordmark
Demon Deacons wordmark, block, gold outline on grey variant, cell 31
Wordmark
Wake wordmark, block, black with gold outline variant, cell 32
Wordmark
Wake wordmark, block, gold outline on black variant, cell 33
Wordmark
Wake wordmark, block, gold outline on white variant, cell 34
Wordmark
Wake wordmark, block, gold outline on grey variant, cell 35
Wordmark
Wake Forest wordmark, serif, black with gold outline variant, cell 36
Wordmark
Wake Forest wordmark, serif, gold outline on black variant, cell 37
Wordmark
Wake Forest wordmark, serif, black on gold variant, cell 38
Wordmark
Wake Forest wordmark, serif, black on grey variant, cell 39
Wordmark
Demon Deacons wordmark, serif, black with gold outline variant, cell 40
Wordmark
Demon Deacons wordmark, serif, gold outline on black variant, cell 41
Wordmark
Demon Deacons wordmark, serif, black on gold variant, cell 42
Wordmark
Demon Deacons wordmark, serif, black on grey variant, cell 43
Wordmark
Wake wordmark, serif, black with gold outline variant, cell 44
Wordmark
Wake wordmark, serif, gold outline on black variant, cell 45
Wordmark
Wake wordmark, serif, black on gold variant, cell 46
Wordmark
Wake wordmark, serif, black on grey variant, cell 47
Wordmark
Deacons wordmark, serif, black with gold outline variant, cell 48
Wordmark
Deacons wordmark, serif, gold outline on black variant, cell 49
Wordmark
Deacons wordmark, serif, black on gold variant, cell 50
Wordmark
Deacons wordmark, serif, black on grey variant, cell 51
Wordmark
Demon Deacons wordmark, script, black with gold outline variant, cell 52
Wordmark
Demon Deacons wordmark, script, gold outline on black variant, cell 53
Wordmark
Demon Deacons wordmark, script, black on gold variant, cell 54
Wordmark
Demon Deacons wordmark, script, gold outline on grey variant, cell 55
Wordmark
Demon Deacons wordmark, stacked script, black with gold outline variant, cell 56
Wordmark
Demon Deacons wordmark, stacked script, gold outline on black variant, cell 57
Wordmark
Demon Deacons wordmark, stacked script, black on gold variant, cell 58
Wordmark
Demon Deacons wordmark, stacked script, gold outline on grey variant, cell 59
Wordmark
Deacs wordmark, script, gold outline on black variant, cell 60
Wordmark
Deacs wordmark, script, black on gold variant, cell 61
Wordmark
DEACTOWN wordmark, full lockup variant, cell 91
Wordmark
DEACTOWN wordmark, stencil variant, cell 92
Wordmark
WAKE ATHLETICS wordmark, gold/white on black variant, cell 84
Sport Logo
WAKE ATHLETICS wordmark, black/white on gold variant, cell 85
Sport Logo
WF ATHLETICS wordmark, gold/white on black variant, cell 86
Sport Logo
WF ATHLETICS wordmark, black/white on gold variant, cell 87
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Sport Specific Word Marks Font and Tracking

Team font is DINPro - Black. Keep tracking consistent. The sport can extend beyond the boundaries of the wordmark.

hard rule

University Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal or Institutional Identity

No alterations or overlaying graphics to seal, V-Sabre, or institutional identity.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Wake Forest Marks Cannot Appear on Certain Colors

Wake Forest marks cannot appear on red, orange, light blue, or royal blue merchandise.