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Western Washington University Brand Guidelines

Location
BELLINGHAM, WA
Established
1893
Mascot
VIKINGS
Code
WWU_NCAA
League
NCAA
Licensing Agency
CLC
Western Washington University

Official Brand Colors

Official University Color Palette

Logos & Marks

Western Washington University primary mark, color on white variant, cell 1
Primary Logo
Western Washington University primary mark, color on dark variant, cell 2
Primary Logo
Western Washington University alt primary mark, color on white variant, cell 3
Primary Logo
Western Washington University alt primary mark, color on dark variant, cell 4
Primary Logo
WWU secondary mark, color on white variant, cell 5
Secondary Logo
WWU secondary mark, color on dark variant, cell 6
Secondary Logo
Vikings secondary mark, color on white variant, cell 7
Secondary Logo
Vikings secondary mark, color on dark variant, cell 8
Secondary Logo
Viking helmet logo, full view, color on white variant, cell 9
Secondary Logo
Viking helmet logo, full view, color on dark variant, cell 10
Secondary Logo
Viking helmet logo, front view, color on white variant, cell 11
Secondary Logo
Viking helmet logo, front view, color on dark variant, cell 12
Secondary Logo
Viking helmet logo, side view, color on white variant, cell 13
Secondary Logo
Viking helmet logo, side view, color on dark variant, cell 14
Secondary Logo
WWU Vikings secondary mark, standard variant, cell 16
Secondary Logo
Western Washington University institutional mark, blue on white variant, cell 21
Secondary Logo
Western Washington University institutional mark, white on blue variant, cell 22
Secondary Logo
Western Washington University institutional mark, gray on white variant, cell 23
Secondary Logo
Western Washington University institutional mark, white on black variant, cell 24
Secondary Logo
Western Washington University institutional mark, gray on black variant, cell 25
Secondary Logo
Viking mascot caricature, standard variant, cell 28
Secondary Logo
Vikings script wordmark, standard variant, cell 15
Wordmark
Vikings wordmark, color on white variant, cell 17
Wordmark
Vikings wordmark, color on dark variant, cell 18
Wordmark
WWU wordmark, color on white variant, cell 19
Wordmark
WWU wordmark, color on dark variant, cell 20
Wordmark
WWU custom font, blue variant, cell 26
Wordmark
WWU custom font, black variant, cell 27
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.