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Western Washington University Brand Guidelines

Location
BELLINGHAM, WA
Established
1893
Mascot
VIKINGS
Code
WWU_NCAA
League
NCAA
Licensing Agency
CLC
Western Washington University

Official Brand Colors

Official University Color Palette

Logos & Marks

Western Washington University primary mark, color on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Western Washington University primary mark, color on dark variant, cell 2
Primary LogoLast Updated : 5/21/2026
Western Washington University alt primary mark, color on white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Western Washington University alt primary mark, color on dark variant, cell 4
Primary LogoLast Updated : 5/21/2026
WWU secondary mark, color on white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
WWU secondary mark, color on dark variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Vikings secondary mark, color on white variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Vikings secondary mark, color on dark variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, full view, color on white variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, full view, color on dark variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, front view, color on white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, front view, color on dark variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, side view, color on white variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Viking helmet logo, side view, color on dark variant, cell 14
Secondary LogoLast Updated : 5/21/2026
WWU Vikings secondary mark, standard variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Western Washington University institutional mark, blue on white variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Western Washington University institutional mark, white on blue variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Western Washington University institutional mark, gray on white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Western Washington University institutional mark, white on black variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Western Washington University institutional mark, gray on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Viking mascot caricature, standard variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Vikings script wordmark, standard variant, cell 15
WordmarkLast Updated : 5/21/2026
Vikings wordmark, color on white variant, cell 17
WordmarkLast Updated : 5/21/2026
Vikings wordmark, color on dark variant, cell 18
WordmarkLast Updated : 5/21/2026
WWU wordmark, color on white variant, cell 19
WordmarkLast Updated : 5/21/2026
WWU wordmark, color on dark variant, cell 20
WordmarkLast Updated : 5/21/2026
WWU custom font, blue variant, cell 26
WordmarkLast Updated : 5/21/2026
WWU custom font, black variant, cell 27
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Western Washington University Brand Guidelines & Licensing