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Western Michigan University Brand Guidelines

Location
Kalamazoo, Michigan
Established
1903
Mascot
Buster Bronco
Code
WMI_NCAA
League
NCAA
Licensing Agency
CLC
Western Michigan University

Official Brand Colors

Official University Color Palette

Logos & Marks

Bronco head, brown/gold/white on white variant, cell 1
Primary Logo
Bronco head, brown/gold/white on brown variant, cell 2
Primary Logo
Bronco head, brown/gold/white on gold variant, cell 3
Primary Logo
Bronco head, brown/white on white variant, cell 4
Primary Logo
Bronco head, brown/white on gold variant, cell 5
Primary Logo
Bronco head, brown/white on brown variant, cell 6
Primary Logo
Bronco head with Western Michigan wordmark, brown/gold/white on white variant, cell 7
Primary Logo
Bronco head with Western Michigan wordmark, brown/gold/white on brown variant, cell 8
Primary Logo
Bronco head with Western Michigan wordmark, brown/gold/white on gold variant, cell 9
Primary Logo
Bronco head with Western Michigan wordmark, brown/white on white variant, cell 10
Primary Logo
Bronco head with Western Michigan wordmark, brown/white on gold variant, cell 11
Primary Logo
Bronco head with Western Michigan wordmark, brown/white on brown variant, cell 12
Primary Logo
Bronco head with Broncos wordmark, brown/gold/white on white variant, cell 13
Primary Logo
Bronco head with Broncos wordmark, brown/gold/white on brown variant, cell 14
Primary Logo
Bronco head with Broncos wordmark, brown/gold/white on gold variant, cell 15
Primary Logo
Bronco head with Broncos wordmark, brown/white on white variant, cell 16
Primary Logo
Bronco head with Broncos wordmark, brown/white on gold variant, cell 17
Primary Logo
Bronco head with Broncos wordmark, brown/white on brown variant, cell 18
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on white variant, cell 19
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on brown variant, cell 20
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on gold variant, cell 21
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/white on white variant, cell 22
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/white on gold variant, cell 23
Primary Logo
Bronco head with Western Michigan wordmark horizontal, brown/white on brown variant, cell 24
Primary Logo
Western Michigan University logo, vertical, brown on white variant, cell 43
Primary Logo
Western Michigan University logo, vertical, yellow/white on brown variant, cell 44
Primary Logo
Western Michigan University logo, vertical, brown/white on white variant, cell 45
Primary Logo
Western Michigan University logo, vertical, brown on yellow variant, cell 46
Primary Logo
Western Michigan University logo, horizontal small, brown on white variant, cell 47
Primary Logo
Western Michigan University logo, horizontal small, yellow/white on brown variant, cell 48
Primary Logo
Western Michigan University logo, horizontal small, brown/white on white variant, cell 49
Primary Logo
Western Michigan University logo, horizontal small, brown on yellow variant, cell 50
Primary Logo
Western Michigan University logo, horizontal wide, brown on white variant, cell 51
Primary Logo
Western Michigan University logo, horizontal wide, yellow/white on brown variant, cell 52
Primary Logo
Western Michigan University logo, horizontal wide, brown/white on white variant, cell 53
Primary Logo
Western Michigan University logo, horizontal wide, brown on yellow variant, cell 54
Primary Logo
Michigan state outline with W lettermark, yellow outline, brown/yellow W variant, cell 69
Secondary Logo
Michigan state outline with W lettermark and airplane, yellow outline, plane top left variant, cell 70
Secondary Logo
Michigan state outline with W lettermark and airplane, yellow outline, plane bottom left variant, cell 71
Secondary Logo
Michigan state outline with W lettermark, brown outline, brown/yellow W variant, cell 72
Secondary Logo
Michigan state outline with W lettermark and airplane, brown outline, plane top left variant, cell 73
Secondary Logo
Michigan state outline with W lettermark and airplane, brown outline, plane bottom left variant, cell 74
Secondary Logo
Western Michigan University script with Michigan state outline and W lettermark, yellow outline variant, cell 75
Secondary Logo
mascot head, rainbow mane variant, cell 76
Secondary Logo
football helmet, with mascot logo variant, cell 78
Secondary Logo
hand gesture forming W, white outline variant, cell 79
Secondary Logo
hand gesture forming W, brown variant, cell 80
Secondary Logo
hand gesture forming W, yellow variant, cell 81
Secondary Logo
hand gesture forming W, yellow on yellow background variant, cell 82
Secondary Logo
hand gesture forming W, yellow on brown background variant, cell 83
Secondary Logo
university seal, standard variant, cell 84
Secondary Logo
Broncos script, brown on white variant, cell 55
Wordmark
Broncos script, yellow on brown variant, cell 56
Wordmark
Broncos script, brown on yellow variant, cell 57
Wordmark
Broncos script, yellow outline on white variant, cell 58
Wordmark
Broncos script, brown outline on white variant, cell 59
Wordmark
Broncos script, yellow with brown outline on brown variant, cell 60
Wordmark
Broncos script, brown with yellow outline on yellow variant, cell 61
Wordmark
Western Michigan script, brown on white variant, cell 62
Wordmark
Western Michigan script, yellow on brown variant, cell 63
Wordmark
Western Michigan script, brown on yellow variant, cell 64
Wordmark
Western Michigan script, yellow outline on white variant, cell 65
Wordmark
Western Michigan script, brown outline on white variant, cell 66
Wordmark
Western Michigan script, yellow with brown outline on brown variant, cell 67
Wordmark
Western Michigan script, brown with yellow outline on yellow variant, cell 68
Wordmark
W lettermark in circle, rainbow stripes variant, cell 77
Lettermark
Bronco head with FOOTBALL wordmark, brown/gold on white variant, cell 25
Sport Logo
Bronco head with FOOTBALL wordmark, gold/white on brown variant, cell 26
Sport Logo
Bronco head with FOOTBALL wordmark, brown/white on gold variant, cell 27
Sport Logo
Bronco head with FOOTBALL wordmark, brown/white on white variant, cell 28
Sport Logo
Bronco head with FOOTBALL wordmark, gold/brown on brown variant, cell 29
Sport Logo
Bronco head with FOOTBALL wordmark, white on brown variant, cell 30
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/gold on white variant, cell 31
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, gold/white on brown variant, cell 32
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/white on gold variant, cell 33
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/white on white variant, cell 34
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, gold/brown on brown variant, cell 35
Sport Logo
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, white on brown variant, cell 36
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/gold on white variant, cell 37
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, gold/white on brown variant, cell 38
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/white on gold variant, cell 39
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/white on white variant, cell 40
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, gold/brown on brown variant, cell 41
Sport Logo
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, white on brown variant, cell 42
Sport Logo

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

The University seal is approved for graduation regalia and related product categories, approved on a case-by-case basis. Graduation diploma frames and jewelry related to graduation or alumni status are approved.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.