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Western Michigan University Brand Guidelines

Location
Kalamazoo, Michigan
Established
1903
Mascot
Buster Bronco
Code
WMI_NCAA
League
NCAA
Licensing Agency
CLC
Western Michigan University

Official Brand Colors

Official University Color Palette

Logos & Marks

Bronco head, brown/gold/white on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Bronco head, brown/gold/white on brown variant, cell 2
Primary LogoLast Updated : 5/21/2026
Bronco head, brown/gold/white on gold variant, cell 3
Primary LogoLast Updated : 5/21/2026
Bronco head, brown/white on white variant, cell 4
Primary LogoLast Updated : 5/21/2026
Bronco head, brown/white on gold variant, cell 5
Primary LogoLast Updated : 5/21/2026
Bronco head, brown/white on brown variant, cell 6
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/gold/white on white variant, cell 7
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/gold/white on brown variant, cell 8
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/gold/white on gold variant, cell 9
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/white on white variant, cell 10
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/white on gold variant, cell 11
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark, brown/white on brown variant, cell 12
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/gold/white on white variant, cell 13
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/gold/white on brown variant, cell 14
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/gold/white on gold variant, cell 15
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/white on white variant, cell 16
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/white on gold variant, cell 17
Primary LogoLast Updated : 5/21/2026
Bronco head with Broncos wordmark, brown/white on brown variant, cell 18
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on white variant, cell 19
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on brown variant, cell 20
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/gold/white on gold variant, cell 21
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/white on white variant, cell 22
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/white on gold variant, cell 23
Primary LogoLast Updated : 5/21/2026
Bronco head with Western Michigan wordmark horizontal, brown/white on brown variant, cell 24
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, vertical, brown on white variant, cell 43
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, vertical, yellow/white on brown variant, cell 44
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, vertical, brown/white on white variant, cell 45
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, vertical, brown on yellow variant, cell 46
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal small, brown on white variant, cell 47
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal small, yellow/white on brown variant, cell 48
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal small, brown/white on white variant, cell 49
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal small, brown on yellow variant, cell 50
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal wide, brown on white variant, cell 51
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal wide, yellow/white on brown variant, cell 52
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal wide, brown/white on white variant, cell 53
Primary LogoLast Updated : 5/21/2026
Western Michigan University logo, horizontal wide, brown on yellow variant, cell 54
Primary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark, yellow outline, brown/yellow W variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark and airplane, yellow outline, plane top left variant, cell 70
Secondary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark and airplane, yellow outline, plane bottom left variant, cell 71
Secondary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark, brown outline, brown/yellow W variant, cell 72
Secondary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark and airplane, brown outline, plane top left variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Michigan state outline with W lettermark and airplane, brown outline, plane bottom left variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Western Michigan University script with Michigan state outline and W lettermark, yellow outline variant, cell 75
Secondary LogoLast Updated : 5/21/2026
mascot head, rainbow mane variant, cell 76
Secondary LogoLast Updated : 5/21/2026
football helmet, with mascot logo variant, cell 78
Secondary LogoLast Updated : 5/21/2026
hand gesture forming W, white outline variant, cell 79
Secondary LogoLast Updated : 5/21/2026
hand gesture forming W, brown variant, cell 80
Secondary LogoLast Updated : 5/21/2026
hand gesture forming W, yellow variant, cell 81
Secondary LogoLast Updated : 5/21/2026
hand gesture forming W, yellow on yellow background variant, cell 82
Secondary LogoLast Updated : 5/21/2026
hand gesture forming W, yellow on brown background variant, cell 83
Secondary LogoLast Updated : 5/21/2026
university seal, standard variant, cell 84
Secondary LogoLast Updated : 5/21/2026
Broncos script, brown on white variant, cell 55
WordmarkLast Updated : 5/21/2026
Broncos script, yellow on brown variant, cell 56
WordmarkLast Updated : 5/21/2026
Broncos script, brown on yellow variant, cell 57
WordmarkLast Updated : 5/21/2026
Broncos script, yellow outline on white variant, cell 58
WordmarkLast Updated : 5/21/2026
Broncos script, brown outline on white variant, cell 59
WordmarkLast Updated : 5/21/2026
Broncos script, yellow with brown outline on brown variant, cell 60
WordmarkLast Updated : 5/21/2026
Broncos script, brown with yellow outline on yellow variant, cell 61
WordmarkLast Updated : 5/21/2026
Western Michigan script, brown on white variant, cell 62
WordmarkLast Updated : 5/21/2026
Western Michigan script, yellow on brown variant, cell 63
WordmarkLast Updated : 5/21/2026
Western Michigan script, brown on yellow variant, cell 64
WordmarkLast Updated : 5/21/2026
Western Michigan script, yellow outline on white variant, cell 65
WordmarkLast Updated : 5/21/2026
Western Michigan script, brown outline on white variant, cell 66
WordmarkLast Updated : 5/21/2026
Western Michigan script, yellow with brown outline on brown variant, cell 67
WordmarkLast Updated : 5/21/2026
Western Michigan script, brown with yellow outline on yellow variant, cell 68
WordmarkLast Updated : 5/21/2026
W lettermark in circle, rainbow stripes variant, cell 77
LettermarkLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, brown/gold on white variant, cell 25
Sport LogoLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, gold/white on brown variant, cell 26
Sport LogoLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, brown/white on gold variant, cell 27
Sport LogoLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, brown/white on white variant, cell 28
Sport LogoLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, gold/brown on brown variant, cell 29
Sport LogoLast Updated : 5/21/2026
Bronco head with FOOTBALL wordmark, white on brown variant, cell 30
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/gold on white variant, cell 31
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, gold/white on brown variant, cell 32
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/white on gold variant, cell 33
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, brown/white on white variant, cell 34
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, gold/brown on brown variant, cell 35
Sport LogoLast Updated : 5/21/2026
Bronco head with stacked WESTERN MICHIGAN FOOTBALL wordmark, white on brown variant, cell 36
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/gold on white variant, cell 37
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, gold/white on brown variant, cell 38
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/white on gold variant, cell 39
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, brown/white on white variant, cell 40
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, gold/brown on brown variant, cell 41
Sport LogoLast Updated : 5/21/2026
Bronco head with horizontal WESTERN MICHIGAN FOOTBALL wordmark, white on brown variant, cell 42
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Usage

The University seal is approved for graduation regalia and related product categories, approved on a case-by-case basis. Graduation diploma frames and jewelry related to graduation or alumni status are approved.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.