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Western Kentucky University Brand Guidelines

Location
Bowling Green, KY
Established
1906
Mascot
Hilltoppers
Code
WKY_NCAA
League
NCAA
Licensing Agency
CLC
Western Kentucky University

Official Brand Colors

Approved University Colors

Logos & Marks

WKU towel logo, red on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
WKU towel logo, white on red variant, cell 2
Primary LogoLast Updated : 5/21/2026
Big Red mascot, red on white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Big Red mascot, red on red variant, cell 4
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, red/black on white variant, cell 71
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, red/white on white variant, cell 72
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, black/white on red variant, cell 73
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, white/black on red variant, cell 74
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, white/black on black variant, cell 75
Primary LogoLast Updated : 5/21/2026
WKU cupola lettermark, red/white on black variant, cell 76
Primary LogoLast Updated : 5/21/2026
WKU cupola wordmark lockup, white on black variant, cell 77
Primary LogoLast Updated : 5/21/2026
WKU cupola wordmark lockup, black/red on white variant, cell 79
Primary LogoLast Updated : 5/21/2026
WKU cupola wordmark lockup, red/white on white variant, cell 80
Primary LogoLast Updated : 5/21/2026
WKU towel logo, red on white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
WKU towel logo, white on red variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with pennant, standard variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with pennant, embroidery variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with football, standard variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with football, embroidery variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with basketball, standard variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with basketball, embroidery variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with baseball bat, standard variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with baseball bat, embroidery variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with football, running variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with football, running, embroidery variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with baseball glove, standard variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with baseball glove, embroidery variant, cell 43
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with golf club, standard variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with golf club, embroidery variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with soccer ball, standard variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with soccer ball, embroidery variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with volleyball, standard variant, cell 48
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with volleyball, embroidery variant, cell 49
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with basketball, dribbling variant, cell 50
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with basketball, dribbling, embroidery variant, cell 51
Secondary LogoLast Updated : 5/21/2026
Big Red mascot running, standard variant, cell 52
Secondary LogoLast Updated : 5/21/2026
Big Red mascot running, embroidery variant, cell 53
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with tennis racket, standard variant, cell 54
Secondary LogoLast Updated : 5/21/2026
Big Red mascot with tennis racket, embroidery variant, cell 55
Secondary LogoLast Updated : 5/21/2026
Western Kentucky University seal, black on white variant, cell 70
Secondary LogoLast Updated : 5/21/2026
HILLTOPPERS wordmark, red/gray on white variant, cell 7
WordmarkLast Updated : 5/21/2026
HILLTOPPERS wordmark, white/gray on red variant, cell 8
WordmarkLast Updated : 5/21/2026
Hilltoppers script wordmark, red on white variant, cell 9
WordmarkLast Updated : 5/21/2026
Hilltoppers script wordmark, white on red variant, cell 10
WordmarkLast Updated : 5/21/2026
HILLTOPPERS wordmark, red/gray outlined on white variant, cell 11
WordmarkLast Updated : 5/21/2026
HILLTOPPERS wordmark, red/gray outlined on black variant, cell 12
WordmarkLast Updated : 5/21/2026
Hilltoppers script wordmark, red outlined on white variant, cell 13
WordmarkLast Updated : 5/21/2026
Hilltoppers script wordmark, red outlined on black variant, cell 14
WordmarkLast Updated : 5/21/2026
LADY TOPPERS wordmark, red/gray on white variant, cell 15
WordmarkLast Updated : 5/21/2026
LADY TOPPERS wordmark, white/gray on red variant, cell 16
WordmarkLast Updated : 5/21/2026
WESTERN KENTUCKY Hilltoppers script lockup, red on white variant, cell 17
WordmarkLast Updated : 5/21/2026
WESTERN KENTUCKY Hilltoppers script lockup, white on red variant, cell 18
WordmarkLast Updated : 5/21/2026
LADY TOPPERS wordmark, red/gray outlined on white variant, cell 19
WordmarkLast Updated : 5/21/2026
LADY TOPPERS wordmark, red/gray outlined on black variant, cell 20
WordmarkLast Updated : 5/21/2026
WESTERN KENTUCKY Hilltoppers script lockup, red outlined on white variant, cell 21
WordmarkLast Updated : 5/21/2026
WESTERN KENTUCKY Hilltoppers script lockup, red outlined on black variant, cell 22
WordmarkLast Updated : 5/21/2026
WKU HILLTOPPERS lockup, red/gray on white variant, cell 23
WordmarkLast Updated : 5/21/2026
WKU HILLTOPPERS lockup, white/gray on red variant, cell 24
WordmarkLast Updated : 5/21/2026
WKU HILLTOPPERS lockup, red/gray outlined on white variant, cell 25
WordmarkLast Updated : 5/21/2026
WKU HILLTOPPERS lockup, red/gray outlined on black variant, cell 26
WordmarkLast Updated : 5/21/2026
Tops script wordmark, red on white variant, cell 27
WordmarkLast Updated : 5/21/2026
Tops script wordmark, white on black variant, cell 28
WordmarkLast Updated : 5/21/2026
Tops script wordmark, red outlined on white variant, cell 29
WordmarkLast Updated : 5/21/2026
Tops script wordmark, black on white variant, cell 30
WordmarkLast Updated : 5/21/2026
Tops script wordmark, red on white variant, cell 31
WordmarkLast Updated : 5/21/2026
WKU wordmark, white on black variant, cell 78
WordmarkLast Updated : 5/21/2026
WKU wordmark, red on white variant, cell 81
WordmarkLast Updated : 5/21/2026
WKU wordmark, grey on white variant, cell 82
WordmarkLast Updated : 5/21/2026
WKU wordmark, white outline on red variant, cell 83
WordmarkLast Updated : 5/21/2026
WKU baseball logo, red/black on white variant, cell 56
Sport LogoLast Updated : 5/21/2026
WKU TOPPERS wordmark, red/black on white variant, cell 57
Sport LogoLast Updated : 5/21/2026
HILLTOPPER FOOTBALL wordmark, red/black on white variant, cell 58
Sport LogoLast Updated : 5/21/2026
HILLTOPPER FOOTBALL wordmark, white/black on red variant, cell 59
Sport LogoLast Updated : 5/21/2026
HILLTOPPER FOOTBALL wordmark, red/black on grey variant, cell 60
Sport LogoLast Updated : 5/21/2026
HILLTOPPER FOOTBALL wordmark, red/white on black variant, cell 61
Sport LogoLast Updated : 5/21/2026
HILLTOPPER BASKETBALL wordmark, red/black on white variant, cell 62
Sport LogoLast Updated : 5/21/2026
HILLTOPPER BASKETBALL wordmark, white/black on red variant, cell 63
Sport LogoLast Updated : 5/21/2026
HILLTOPPER BASKETBALL wordmark, red/black on grey variant, cell 64
Sport LogoLast Updated : 5/21/2026
HILLTOPPER BASKETBALL wordmark, red/white on black variant, cell 65
Sport LogoLast Updated : 5/21/2026
LADY TOPPER BASKETBALL wordmark, red/black on white variant, cell 66
Sport LogoLast Updated : 5/21/2026
LADY TOPPER BASKETBALL wordmark, white/black on red variant, cell 67
Sport LogoLast Updated : 5/21/2026
LADY TOPPER BASKETBALL wordmark, red/black on grey variant, cell 68
Sport LogoLast Updated : 5/21/2026
LADY TOPPER BASKETBALL wordmark, red/white on black variant, cell 69
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.