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Western Illinois University Brand Guidelines

Location
Macomb, ILQuad Cities
Established
1899
Mascot
N/A
Code
WI_NCAA
League
NCAA
Licensing Agency
CLC
Western Illinois University

Official Brand Colors

Official University Color Palette

Logos & Marks

Institutional Primary Mark, stacked, purple on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, stacked, gold on purple variant, cell 2
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, stacked, black on white variant, cell 3
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, stacked, white on purple variant, cell 4
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, horizontal, purple on white variant, cell 5
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, horizontal, gold on purple variant, cell 6
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, horizontal, black on white variant, cell 7
Primary LogoLast Updated : 5/21/2026
Institutional Primary Mark, horizontal, white on purple variant, cell 8
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, stacked, purple on white variant, cell 9
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, stacked, gold on purple variant, cell 10
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, stacked, black on white variant, cell 11
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, stacked, white on purple variant, cell 12
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, horizontal, purple on white variant, cell 13
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, horizontal, gold on purple variant, cell 14
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, horizontal, black on white variant, cell 15
Primary LogoLast Updated : 5/21/2026
Institutional Tagline Mark, horizontal, white on purple variant, cell 16
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, full color on white variant, cell 26
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, full color on black variant, cell 27
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, full color on purple variant, cell 28
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, full color on gold variant, cell 29
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, purple and gold on white variant, cell 30
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, black and white on white variant, cell 31
Primary LogoLast Updated : 5/21/2026
bulldog head with LEATHERNECKS wordmark, white and gold on black variant, cell 32
Primary LogoLast Updated : 5/21/2026
bulldog head, full color on white variant, cell 47
Primary LogoLast Updated : 5/21/2026
bulldog head, full color on black variant, cell 48
Primary LogoLast Updated : 5/21/2026
bulldog head, full color on purple variant, cell 49
Primary LogoLast Updated : 5/21/2026
bulldog head, full color on gold variant, cell 50
Primary LogoLast Updated : 5/21/2026
bulldog head, purple and gold on white variant, cell 51
Primary LogoLast Updated : 5/21/2026
bulldog head, white and gold on black variant, cell 52
Primary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, full color on white variant, cell 33
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, full color on black variant, cell 34
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, full color on purple variant, cell 35
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, full color on gold variant, cell 36
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, purple and gold on white variant, cell 37
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, black and white on white variant, cell 38
Secondary LogoLast Updated : 5/21/2026
bulldog head with stacked WESTERN ILLINOIS LEATHERNECKS wordmark, white and gold on black variant, cell 39
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, full color on white variant, cell 40
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, full color on black variant, cell 41
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, full color on purple variant, cell 42
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, full color on gold variant, cell 43
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, purple and gold on white variant, cell 44
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, black and white on white variant, cell 45
Secondary LogoLast Updated : 5/21/2026
bulldog head with horizontal WESTERN ILLINOIS LEATHERNECKS wordmark, white and gold on black variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Institutional Word Mark, stacked, purple on white variant, cell 20
WordmarkLast Updated : 5/21/2026
Institutional Word Mark, stacked, black on white variant, cell 21
WordmarkLast Updated : 5/21/2026
Institutional Word Mark, stacked, white on purple variant, cell 22
WordmarkLast Updated : 5/21/2026
Institutional Word Mark, stacked, purple on white variant, cell 23
WordmarkLast Updated : 5/21/2026
Institutional Word Mark, stacked, black on white variant, cell 24
WordmarkLast Updated : 5/21/2026
Institutional Word Mark, stacked, white on purple variant, cell 25
WordmarkLast Updated : 5/21/2026
wordmark WIU, black variant, cell 58
WordmarkLast Updated : 5/21/2026
wordmark WESTERN, black variant, cell 59
WordmarkLast Updated : 5/21/2026
wordmark WESTERN ILLINOIS, black variant, cell 60
WordmarkLast Updated : 5/21/2026
wordmark WESTERN ILLINOIS LEATHERNECKS, black variant, cell 61
WordmarkLast Updated : 5/21/2026
wordmark LEATHERNECKS, black variant, cell 62
WordmarkLast Updated : 5/21/2026
wordmark THE FIGHTING LEATHERNECKS, black variant, cell 78
WordmarkLast Updated : 5/21/2026
Institutional Brand Mark, purple 'W' variant, cell 17
LettermarkLast Updated : 5/21/2026
Institutional Brand Mark, gold 'W' on purple variant, cell 18
LettermarkLast Updated : 5/21/2026
Institutional Brand Mark, white 'W' on purple variant, cell 19
LettermarkLast Updated : 5/21/2026
lettermark W, purple with yellow outline variant, cell 54
LettermarkLast Updated : 5/21/2026
lettermark W, purple with yellow outline on dark variant, cell 55
LettermarkLast Updated : 5/21/2026
lettermark W, yellow with white outline on purple variant, cell 56
LettermarkLast Updated : 5/21/2026
lettermark W, purple with white outline on yellow variant, cell 57
LettermarkLast Updated : 5/21/2026
wordmark ATHLETICS, black variant, cell 63
Sport LogoLast Updated : 5/21/2026
wordmark BASEBALL, black variant, cell 64
Sport LogoLast Updated : 5/21/2026
wordmark MEN'S BASKETBALL, black variant, cell 65
Sport LogoLast Updated : 5/21/2026
wordmark WOMEN'S BASKETBALL, black variant, cell 66
Sport LogoLast Updated : 5/21/2026
wordmark BOWLING, black variant, cell 67
Sport LogoLast Updated : 5/21/2026
wordmark CROSS COUNTRY, black variant, cell 68
Sport LogoLast Updated : 5/21/2026
wordmark FOOTBALL, black variant, cell 69
Sport LogoLast Updated : 5/21/2026
wordmark MEN'S GOLF, black variant, cell 70
Sport LogoLast Updated : 5/21/2026
wordmark WOMEN'S GOLF, black variant, cell 71
Sport LogoLast Updated : 5/21/2026
wordmark MEN'S SOCCER, black variant, cell 72
Sport LogoLast Updated : 5/21/2026
wordmark WOMEN'S SOCCER, black variant, cell 73
Sport LogoLast Updated : 5/21/2026
wordmark SOFTBALL, black variant, cell 74
Sport LogoLast Updated : 5/21/2026
wordmark TENNIS, black variant, cell 75
Sport LogoLast Updated : 5/21/2026
wordmark TRACK & FIELD, black variant, cell 76
Sport LogoLast Updated : 5/21/2026
wordmark VOLLEYBALL, black variant, cell 77
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Logo Clear Space and Placement

The area surrounding the logo must be equal to or more than the height of the W mark or the Rocky face from each of the respective logos. The logo must not be placed close to distracting design elements and must not become part of a larger pattern or design element.

hard rule

Logo Color Alteration Restriction

The logo must not be altered in color, only colors shown will be allowed.

hard rule

"W" Brand Mark Usage Requirement

The "W" brand mark can be used in designs, but still requires a WIU identifier or a word mark to be included somewhere within the design to be approved.

advisory rule

Word Mark Usage Guidance

Word marks are meant to be used in cases where the full logo wouldn't fit or be legible with the "W" brand mark included.

hard rule

Gust Typeface Usage

The university does not use the "Caps Locked" versions of Gust. The correct way to use Gust and stay on brand is to keep "Caps Lock" off at all times.

conditional rule

University Seal Approval Requirement

Use of University Seal requires special approval from Western Illinois University.

hard rule

Banned Substances Restriction

No banned substances or references may be used in conjunction with University marks, unless specified otherwise by University Marketing.