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Western Colorado University Brand Guidelines

Location
Gunnison, CO
Established
1901
Mascot
Mountaineers
Code
WS_NCAA
League
NCAA
Licensing Agency
CLC
Western Colorado University

Official Brand Colors

Official University Color Palette

Logos & Marks

Western Colorado University primary mark, horizontal, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
Western Colorado University primary mark, horizontal, reverse on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
Western Colorado University primary mark, stacked, full color variant, cell 3
Primary LogoLast Updated : 5/21/2026
Western Colorado University primary mark, stacked, reverse on black variant, cell 4
Primary LogoLast Updated : 5/21/2026
Mad Jack mascot head, full color variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, full color with white outline on black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, full color variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, full color on dark background variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, maroon outline variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, black outline variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Mad Jack mascot head, white outline on dark background variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Western Colorado University seal, maroon variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Western Colorado University seal, black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
W mountain icon, full color variant, cell 5
LettermarkLast Updated : 5/21/2026
W mountain icon, white outline on red variant, cell 7
LettermarkLast Updated : 5/21/2026
W mountain icon, grayscale variant, cell 8
LettermarkLast Updated : 5/21/2026
W mountain icon, thick white outline on red variant, cell 9
LettermarkLast Updated : 5/21/2026
W mountain icon, full color with white outline on red variant, cell 10
LettermarkLast Updated : 5/21/2026
W mountain icon, full color variant, cell 11
LettermarkLast Updated : 5/21/2026
W mountain icon, white outline on black variant, cell 12
LettermarkLast Updated : 5/21/2026
W mountain icon, thick white outline on black variant, cell 13
LettermarkLast Updated : 5/21/2026
Mountaineers athletics wordmark with mascot, horizontal, grayscale variant, cell 14
Sport LogoLast Updated : 5/21/2026
Mountaineers athletics wordmark with mascot, horizontal, full color variant, cell 15
Sport LogoLast Updated : 5/21/2026
Mountaineers athletics wordmark with mascot, stacked, grayscale variant, cell 16
Sport LogoLast Updated : 5/21/2026
Mountaineers athletics wordmark with mascot, stacked, full color variant, cell 17
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

advisory rule

Preferred Fonts

Preferred fonts are Franklin Gothic ATF, Utopia, and Berthold City (Athletics).

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

Western Colorado University Brand Guidelines & Licensing