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Western Carolina University Brand Guidelines

Location
Cullowhee, NC
Established
1889
Mascot
Paws the Catamount
Code
WCA_NCAA
League
NCAA
Licensing Agency
CLC
Western Carolina University

Official Brand Colors

Official University Color Palette

Logos & Marks

WCU with catamount head, purple and gold variant, cell 1
Primary LogoLast Updated : 5/21/2026
WCU with catamount head, purple and white variant, cell 2
Primary LogoLast Updated : 5/21/2026
WCU with catamount head, black and white variant, cell 3
Primary LogoLast Updated : 5/21/2026
WCU with catamount head, white knockout variant, cell 4
Primary LogoLast Updated : 5/21/2026
catamount head mascot, purple and gold variant, cell 7
Secondary LogoLast Updated : 5/21/2026
catamount head mascot, black and white variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Western Carolina University wordmark, purple and gold variant, cell 9
WordmarkLast Updated : 5/21/2026
Western Carolina University wordmark, black and white variant, cell 10
WordmarkLast Updated : 5/21/2026
WCU wordmark, purple and gold variant, cell 5
LettermarkLast Updated : 5/21/2026
WCU wordmark, black and white variant, cell 6
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

advisory rule

Preferred Fonts

Preferred fonts are Diamente Italic, Bank Gothic, and WCU Bold.

advisory rule

Athletic Logo Usage Reference

See the latest Athletic Style Guide for important information on correct logo usage.