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West Chester University Brand Guidelines

Location
West Chester, PA
Established
1871
Mascot
Rams
Code
WCP_NCAA
League
NCAA
Licensing Agency
CLC
West Chester University

Official Brand Colors

Official Color Palette

Logos & Marks

WCU West Chester University logo, purple/gold on white variant, cell 1
Primary Logo
WCU West Chester University logo, gold/white on purple variant, cell 2
Primary Logo
WCU West Chester University logo, purple/gold on white (purple WCU) variant, cell 3
Primary Logo
WCU West Chester University logo, purple/white on gold variant, cell 4
Primary Logo
WCU West Chester University logo, black/white on white variant, cell 5
Primary Logo
WCU West Chester University logo, purple/white on gold variant, cell 6
Primary Logo
Golden Rams logo, full color variant, cell 40
Primary Logo
Golden Rams logo, purple/gold variant, cell 41
Primary Logo
Golden Rams logo, purple/white on gold variant, cell 42
Primary Logo
Golden Rams logo, gold/white variant, cell 43
Primary Logo
Golden Rams logo, gold/white on purple variant, cell 44
Primary Logo
Golden Rams logo, black/white variant, cell 45
Primary Logo
Golden Rams logo, white on black variant, cell 46
Primary Logo
Ram head logo, purple/gold on white variant, cell 25
Secondary Logo
Ram head logo, purple/white on white variant, cell 26
Secondary Logo
Ram head logo, white/purple on gold variant, cell 27
Secondary Logo
Ram head logo, gold/white on purple variant, cell 28
Secondary Logo
Ram head logo, gold/white on white variant, cell 29
Secondary Logo
Ram head logo, white/gold on purple variant, cell 30
Secondary Logo
Ram head logo, black/white on white variant, cell 31
Secondary Logo
Ram head logo, white/black on black variant, cell 32
Secondary Logo
West Chester Golden Rams circular logo, purple/gold on white variant, cell 33
Secondary Logo
West Chester Golden Rams circular logo, purple/white on white variant, cell 34
Secondary Logo
West Chester Golden Rams circular logo, purple/white on gold variant, cell 35
Secondary Logo
West Chester Golden Rams circular logo, gold/white on white variant, cell 36
Secondary Logo
West Chester Golden Rams circular logo, gold/white on purple variant, cell 37
Secondary Logo
West Chester Golden Rams circular logo, black/white on white variant, cell 38
Secondary Logo
West Chester Golden Rams circular logo, white/black on black variant, cell 39
Secondary Logo
Rammy mascot, standing pointing variant, cell 55
Secondary Logo
Rammy mascot, walking variant, cell 56
Secondary Logo
Rammy mascot, standing arms crossed variant, cell 57
Secondary Logo
Rammy mascot, running variant, cell 58
Secondary Logo
Rammy mascot, holding sign variant, cell 59
Secondary Logo
Rammy mascot, cheerleading variant, cell 60
Secondary Logo
Rammy head, facing right variant, cell 61
Secondary Logo
Rammy head, facing left variant, cell 62
Secondary Logo
Rammy mascot, standing small variant, cell 63
Secondary Logo
University Seal, purple variant, cell 64
Secondary Logo
University Seal, purple/gold on gold variant, cell 65
Secondary Logo
University Seal, gold variant, cell 66
Secondary Logo
University Seal, black variant, cell 67
Secondary Logo
150th Anniversary Mark, black/white variant, cell 68
Secondary Logo
West Chester University wordmark (sans-serif), purple on white variant, cell 7
Wordmark
West Chester University wordmark (sans-serif), white on gold variant, cell 8
Wordmark
West Chester University wordmark (sans-serif), gold on white variant, cell 9
Wordmark
West Chester University wordmark (sans-serif), gold on purple variant, cell 10
Wordmark
West Chester University wordmark (sans-serif), black on white variant, cell 11
Wordmark
West Chester University wordmark (sans-serif), white on black variant, cell 12
Wordmark
West Chester University wordmark (serif), purple on white variant, cell 13
Wordmark
West Chester University wordmark (serif), purple on gold variant, cell 14
Wordmark
West Chester University wordmark (serif), gold on white variant, cell 15
Wordmark
West Chester University wordmark (serif), gold on purple variant, cell 16
Wordmark
West Chester University wordmark (serif), black on white variant, cell 17
Wordmark
West Chester University wordmark (serif), white on black variant, cell 18
Wordmark
West Chester University wordmark with period, purple on white variant, cell 19
Wordmark
West Chester University wordmark with period, white on gold variant, cell 20
Wordmark
West Chester University wordmark with period, gold on white variant, cell 21
Wordmark
West Chester University wordmark with period, gold on purple variant, cell 22
Wordmark
West Chester University wordmark with period, black on white variant, cell 23
Wordmark
West Chester University wordmark with period, white on black variant, cell 24
Wordmark
WCU wordmark, purple/gold variant, cell 47
Wordmark
WCU wordmark, purple variant, cell 48
Wordmark
WCU wordmark, purple/gold on gold variant, cell 49
Wordmark
WCU wordmark, gold/white variant, cell 50
Wordmark
WCU wordmark, gold variant, cell 51
Wordmark
WCU wordmark, gold/white on purple variant, cell 52
Wordmark
WCU wordmark, black/white variant, cell 53
Wordmark
WCU wordmark, white on black variant, cell 54
Wordmark

Approved Verbiage

Rules & Guidelines

No usage rules specified.