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West Chester University Brand Guidelines

Location
West Chester, PA
Established
1871
Mascot
Rams
Code
WCP_NCAA
League
NCAA
Licensing Agency
CLC
West Chester University

Official Brand Colors

Official Color Palette

Logos & Marks

WCU West Chester University logo, purple/gold on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
WCU West Chester University logo, gold/white on purple variant, cell 2
Primary LogoLast Updated : 5/22/2026
WCU West Chester University logo, purple/gold on white (purple WCU) variant, cell 3
Primary LogoLast Updated : 5/22/2026
WCU West Chester University logo, purple/white on gold variant, cell 4
Primary LogoLast Updated : 5/22/2026
WCU West Chester University logo, black/white on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
WCU West Chester University logo, purple/white on gold variant, cell 6
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, full color variant, cell 40
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, purple/gold variant, cell 41
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, purple/white on gold variant, cell 42
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, gold/white variant, cell 43
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, gold/white on purple variant, cell 44
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, black/white variant, cell 45
Primary LogoLast Updated : 5/22/2026
Golden Rams logo, white on black variant, cell 46
Primary LogoLast Updated : 5/22/2026
Ram head logo, purple/gold on white variant, cell 25
Secondary LogoLast Updated : 5/22/2026
Ram head logo, purple/white on white variant, cell 26
Secondary LogoLast Updated : 5/22/2026
Ram head logo, white/purple on gold variant, cell 27
Secondary LogoLast Updated : 5/22/2026
Ram head logo, gold/white on purple variant, cell 28
Secondary LogoLast Updated : 5/22/2026
Ram head logo, gold/white on white variant, cell 29
Secondary LogoLast Updated : 5/22/2026
Ram head logo, white/gold on purple variant, cell 30
Secondary LogoLast Updated : 5/22/2026
Ram head logo, black/white on white variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Ram head logo, white/black on black variant, cell 32
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, purple/gold on white variant, cell 33
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, purple/white on white variant, cell 34
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, purple/white on gold variant, cell 35
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, gold/white on white variant, cell 36
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, gold/white on purple variant, cell 37
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, black/white on white variant, cell 38
Secondary LogoLast Updated : 5/22/2026
West Chester Golden Rams circular logo, white/black on black variant, cell 39
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, standing pointing variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, walking variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, standing arms crossed variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, running variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, holding sign variant, cell 59
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, cheerleading variant, cell 60
Secondary LogoLast Updated : 5/22/2026
Rammy head, facing right variant, cell 61
Secondary LogoLast Updated : 5/22/2026
Rammy head, facing left variant, cell 62
Secondary LogoLast Updated : 5/22/2026
Rammy mascot, standing small variant, cell 63
Secondary LogoLast Updated : 5/22/2026
University Seal, purple variant, cell 64
Secondary LogoLast Updated : 5/22/2026
University Seal, purple/gold on gold variant, cell 65
Secondary LogoLast Updated : 5/22/2026
University Seal, gold variant, cell 66
Secondary LogoLast Updated : 5/22/2026
University Seal, black variant, cell 67
Secondary LogoLast Updated : 5/22/2026
150th Anniversary Mark, black/white variant, cell 68
Secondary LogoLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), purple on white variant, cell 7
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), white on gold variant, cell 8
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), gold on white variant, cell 9
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), gold on purple variant, cell 10
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), black on white variant, cell 11
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (sans-serif), white on black variant, cell 12
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), purple on white variant, cell 13
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), purple on gold variant, cell 14
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), gold on white variant, cell 15
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), gold on purple variant, cell 16
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), black on white variant, cell 17
WordmarkLast Updated : 5/22/2026
West Chester University wordmark (serif), white on black variant, cell 18
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, purple on white variant, cell 19
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, white on gold variant, cell 20
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, gold on white variant, cell 21
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, gold on purple variant, cell 22
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, black on white variant, cell 23
WordmarkLast Updated : 5/22/2026
West Chester University wordmark with period, white on black variant, cell 24
WordmarkLast Updated : 5/22/2026
WCU wordmark, purple/gold variant, cell 47
WordmarkLast Updated : 5/22/2026
WCU wordmark, purple variant, cell 48
WordmarkLast Updated : 5/22/2026
WCU wordmark, purple/gold on gold variant, cell 49
WordmarkLast Updated : 5/22/2026
WCU wordmark, gold/white variant, cell 50
WordmarkLast Updated : 5/22/2026
WCU wordmark, gold variant, cell 51
WordmarkLast Updated : 5/22/2026
WCU wordmark, gold/white on purple variant, cell 52
WordmarkLast Updated : 5/22/2026
WCU wordmark, black/white variant, cell 53
WordmarkLast Updated : 5/22/2026
WCU wordmark, white on black variant, cell 54
WordmarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

No usage rules specified.