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Brand Guidelines

Wisconsin-Eau Claire, University of (WEC)

Location
Eau Claire, Wisconsin
Established
1916
Mascot
Blugolds
Code
WEC_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Official University Color Palette

Guideline Assets

Student Mascot Mark, full color variant, cell 16
Secondary Logo
University Seal, blue variant, cell 17
Secondary Logo
University Seal, gold variant, cell 18
Secondary Logo
University Seal, black variant, cell 19
Secondary Logo
University Seal, blue/gold variant, cell 20
Secondary Logo
University Seal, gold/blue variant, cell 21
Secondary Logo
University Seal, white on grey variant, cell 22
Secondary Logo
University Mark, stacked blue/gold variant, cell 5
Wordmark
University Mark, stacked gold/blue variant, cell 6
Wordmark
University Mark, stacked navy variant, cell 7
Wordmark
University Mark, stacked white on navy variant, cell 8
Wordmark
University Mark, horizontal blue/gold serif variant, cell 9
Wordmark
University Mark, horizontal gold/blue serif variant, cell 10
Wordmark
University Mark, horizontal navy serif variant, cell 11
Wordmark
University Mark, horizontal white serif on navy variant, cell 12
Wordmark
University Mark, horizontal black serif variant, cell 13
Wordmark
Alumni Mark, blue/gold variant, cell 14
Wordmark
Alumni Mark, navy variant, cell 15
Wordmark
Branch Campus Mark, Chargers blue/gold variant, cell 23
Wordmark
Branch Campus Mark, Chargers navy variant, cell 24
Wordmark
Branch Campus Mark, Chargers black variant, cell 25
Wordmark
Branch Campus Mark, Chargers white on black variant, cell 26
Wordmark
Branch Campus Mark, stacked blue/gold variant, cell 27
Wordmark
Branch Campus Mark, stacked gold/blue variant, cell 28
Wordmark
Branch Campus Mark, stacked navy variant, cell 29
Wordmark
Branch Campus Mark, stacked white on navy variant, cell 30
Wordmark
Branch Campus Mark, stacked blue variant, cell 31
Wordmark
Branch Campus Mark, stacked black variant, cell 32
Wordmark
Branch Campus Mark, stacked white on black variant, cell 33
Wordmark
Branch Campus Mark, horizontal blue/gold variant, cell 34
Wordmark
Branch Campus Mark, horizontal navy variant, cell 35
Wordmark
Branch Campus Mark, horizontal black variant, cell 36
Wordmark
Branch Campus Mark, horizontal white on navy variant, cell 37
Wordmark
Branch Campus Mark, horizontal blue/gold variant, cell 38
Wordmark
Branch Campus Mark, horizontal navy variant, cell 39
Wordmark
Branch Campus Mark, horizontal white on black variant, cell 40
Wordmark
Athletic Mark, blue/gold on white variant, cell 1
Lettermark
Athletic Mark, gold/blue on white variant, cell 2
Lettermark
Athletic Mark, blue/gold on navy variant, cell 3
Lettermark
Athletic Mark, blue/gold on gold variant, cell 4
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Student Mascot Mark Restriction

The student mascot mark is not an official mark of the university and may only be used by student organizations and club sports.

hard rule

Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.