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Webster University Brand Guidelines

Location
Webster Groves, MO
Established
1915
Mascot
Gorloks
Code
WBU_NCAA
League
NCAA
Licensing Agency
CLC
Webster University

Official Brand Colors

Official University Color Palette

Logos & Marks

Gorlok mascot head with W, color variant, cell 11
Primary LogoLast Updated : 6/9/2026
Webster University seal, color variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Webster University seal, gray variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Webster University seal, black variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Gorlok mascot head with W, blue variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Gorlok mascot head with W, black variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Webster University wordmark, color variant, cell 1
WordmarkLast Updated : 5/21/2026
Webster University wordmark, blue variant, cell 2
WordmarkLast Updated : 5/21/2026
Webster University wordmark, reverse white on blue variant, cell 3
WordmarkLast Updated : 5/21/2026
Webster University wordmark, black variant, cell 4
WordmarkLast Updated : 5/21/2026
W lettermark with gold swoosh, color variant, cell 5
LettermarkLast Updated : 5/21/2026
W lettermark with blue swoosh, blue variant, cell 6
LettermarkLast Updated : 5/21/2026
W lettermark with black swoosh, black variant, cell 7
LettermarkLast Updated : 5/21/2026
W in circle, blue and gold variant, cell 14
LettermarkLast Updated : 5/21/2026
W in circle, blue and white variant, cell 15
LettermarkLast Updated : 5/21/2026
W in circle, black and white variant, cell 16
LettermarkLast Updated : 5/21/2026
Webster University athletics lockup, color variant, cell 17
Sport LogoLast Updated : 5/21/2026
Webster University athletics lockup, blue variant, cell 18
Sport LogoLast Updated : 5/21/2026
Webster University athletics lockup, black variant, cell 19
Sport LogoLast Updated : 5/21/2026
Gorloks wordmark with mascot head, color variant, cell 20
Sport LogoLast Updated : 5/21/2026
Gorloks wordmark with mascot head, blue variant, cell 21
Sport LogoLast Updated : 5/21/2026
Gorloks wordmark with mascot head, black variant, cell 22
Sport LogoLast Updated : 5/21/2026
WU lettermark with mascot head, color variant, cell 23
Sport LogoLast Updated : 5/21/2026
WU lettermark with mascot head, blue variant, cell 24
Sport LogoLast Updated : 5/21/2026
WU lettermark with mascot head, black variant, cell 25
Sport LogoLast Updated : 5/21/2026
Gorlok mascot head, color variant, cell 26
Sport LogoLast Updated : 5/21/2026
Gorlok mascot head, blue variant, cell 27
Sport LogoLast Updated : 5/21/2026
Gorlok mascot head, black variant, cell 28
Sport LogoLast Updated : 5/21/2026
WU lettermark, color variant, cell 29
Sport LogoLast Updated : 5/21/2026
WU lettermark, blue variant, cell 30
Sport LogoLast Updated : 5/21/2026
WU lettermark, black variant, cell 31
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

conditional rule

University Seal Use on Products

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

No Use of Current Players’ Name, Image, or Likeness in Violation of NCAA Rules

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.