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Brand Guidelines

Western Carolina University (WCA)

Location
Cullowhee, NC
Established
1889
Mascot
Paws the Catamount
Code
WCA_NCAA
League
NCAA
Licensing Agency
CLC
Western Carolina University (WCA)

Official Color Palette

Official University Color Palette

Guideline Assets

WCU with catamount head, purple and gold variant, cell 1
Primary Logo
WCU with catamount head, purple and white variant, cell 2
Primary Logo
WCU with catamount head, black and white variant, cell 3
Primary Logo
WCU with catamount head, white knockout variant, cell 4
Primary Logo
catamount head mascot, purple and gold variant, cell 7
Secondary Logo
catamount head mascot, black and white variant, cell 8
Secondary Logo
Western Carolina University wordmark, purple and gold variant, cell 9
Wordmark
Western Carolina University wordmark, black and white variant, cell 10
Wordmark
WCU wordmark, purple and gold variant, cell 5
Lettermark
WCU wordmark, black and white variant, cell 6
Lettermark

Approved Verbiage

Rules & Guidelines

advisory rule

Preferred Fonts

Preferred fonts are Diamente Italic, Bank Gothic, and WCU Bold.

advisory rule

Athletic Logo Usage Reference

See the latest Athletic Style Guide for important information on correct logo usage.

Western Carolina University (WCA) Brand Guidelines & Licensing