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Wayne State University Brand Guidelines

Location
Detroit, MI
Established
1868
Mascot
"W" the Warrior
Code
WAY_NCAA
League
NCAA
Licensing Agency
CLC
Wayne State University

Official Brand Colors

Wayne State University Color Palette

Logos & Marks

Wayne State University logo, full color, horizontal, 2-line text variant, cell 1
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color, horizontal, 2-line text variant, cell 2
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color on green, horizontal, 2-line text variant, cell 3
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, green, horizontal, 2-line text variant, cell 4
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, black, horizontal, 2-line text variant, cell 5
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color, horizontal, 1-line text variant, cell 6
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, green, horizontal, 1-line text variant, cell 7
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, black, horizontal, 1-line text variant, cell 8
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, black, horizontal, 1-line text variant, cell 9
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color, stacked variant, cell 10
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color, stacked variant, cell 11
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, full color on green, stacked variant, cell 12
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, green, stacked variant, cell 13
Primary LogoLast Updated : 5/22/2026
Wayne State University logo, black, stacked variant, cell 14
Primary LogoLast Updated : 5/22/2026
Wayne State University shield, full color variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Wayne State University shield, full color variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Wayne State University shield, green variant, cell 17
Secondary LogoLast Updated : 5/22/2026
Wayne State University shield, black variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and stacked text, green/gold variant, cell 30
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and stacked text, gold/white on green variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and stacked text, black/gold variant, cell 32
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and stacked text, white/gold on green variant, cell 33
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and horizontal text, green/gold variant, cell 34
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and horizontal text, gold/white on green variant, cell 35
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and horizontal text, black/gold variant, cell 36
Secondary LogoLast Updated : 5/22/2026
Warrior Strong lockup, shield and horizontal text, white/gold on green variant, cell 37
Secondary LogoLast Updated : 5/22/2026
University Seal, green variant, cell 38
Secondary LogoLast Updated : 5/22/2026
University Seal, black variant, cell 39
Secondary LogoLast Updated : 5/22/2026
Tartars mascot, green variant, cell 43
Secondary LogoLast Updated : 5/22/2026
Tartars mascot, black variant, cell 44
Secondary LogoLast Updated : 5/22/2026
Wayne State College of Fine, Performing and Communication Arts logo, stacked variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Wayne State College of Liberal Arts and Sciences logo, stacked variant, cell 46
Secondary LogoLast Updated : 5/22/2026
Wayne State College of Education logo, stacked variant, cell 47
Secondary LogoLast Updated : 5/22/2026
Wayne State University James and Patricia Anderson College of Engineering logo, horizontal, green on white variant, cell 48
Secondary LogoLast Updated : 5/22/2026
Wayne State University James and Patricia Anderson College of Engineering logo, horizontal, white on green variant, cell 49
Secondary LogoLast Updated : 5/22/2026
Wayne State College of Nursing logo, stacked variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Wayne State Eugene Applebaum College of Pharmacy and Health Sciences logo, stacked variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Wayne State Graduate School logo, stacked variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Wayne State Irvin D. Reid Honors College logo, stacked variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Wayne State Law School logo, stacked variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Wayne State School of Information Sciences logo, stacked variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Wayne State School of Medicine logo, stacked variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Wayne State School of Social Work logo, stacked variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Wayne State University Mike Ilitch School of Business logo, horizontal variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Warrior Strong wordmark, green variant, cell 22
WordmarkLast Updated : 5/22/2026
Warrior Strong wordmark, gold on green variant, cell 23
WordmarkLast Updated : 5/22/2026
Warrior Strong wordmark, black variant, cell 24
WordmarkLast Updated : 5/22/2026
Warrior Strong wordmark, white on green variant, cell 25
WordmarkLast Updated : 5/22/2026
Warrior Strong stacked wordmark, green variant, cell 26
WordmarkLast Updated : 5/22/2026
Warrior Strong stacked wordmark, gold on green variant, cell 27
WordmarkLast Updated : 5/22/2026
Warrior Strong stacked wordmark, black variant, cell 28
WordmarkLast Updated : 5/22/2026
Warrior Strong stacked wordmark, white on green variant, cell 29
WordmarkLast Updated : 5/22/2026
Warrior W, full color variant, cell 19
LettermarkLast Updated : 5/22/2026
Warrior W, grayscale variant, cell 20
LettermarkLast Updated : 5/22/2026
Warrior W, black variant, cell 21
LettermarkLast Updated : 5/22/2026
Athletics lockup, shield and stacked text variant, cell 40
Sport LogoLast Updated : 5/22/2026
Warrior Athletics lockup, shield and horizontal text, green/gold variant, cell 41
Sport LogoLast Updated : 5/22/2026
Warrior Athletics lockup, shield and horizontal text, gold variant, cell 42
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Warrior W Logo Usage

Do not remove any part of the Warrior W logo.

hard rule

Warrior W Grayscale Logo Usage

The grayscale Warrior W logo is to be reproduced in grayscale only.

hard rule

Warrior W One-Color Logo Usage

The one-color Warrior W logo can be reproduced in black, white, WSU Green or WSU Gold.

hard rule

University Seal One-Color Usage

The University Seal can be reproduced in black, white, WSU Green or WSU Gold.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

NCAA Name, Image, Likeness Restriction

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Athletic Marks Retail Restriction

Athletic Marks are reserved for Wayne State Athletics internal use only; NOT FOR RETAIL USE

Wayne State University Brand Guidelines & Licensing