Brand Guidelines

Wash U

Location
N/A
Established
N/A
Mascot
N/A
Code
WASHU_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
Wash U

Official Color Palette

WashU Merchandise Approved Colors

WashU Merchandise Prohibited Colors

WashU Red and Green Color Standards

Guideline Assets

WashU Logo, full color variant, cell 102
Primary Logo
WashU Logo, red variant, cell 102
Primary Logo
WashU Logo, white on red variant, cell 102
Primary Logo
WashU Bear mascot, full color variant, cell 202
Primary Logo
WashU Bear mascot, red variant, cell 202
Primary Logo
WashU Bear mascot, white knockout variant, cell 202
Primary Logo
WashU Shield, full color variant, cell 103
Secondary Logo
WashU Shield, red variant, cell 103
Secondary Logo
WashU Shield, white on red variant, cell 103
Secondary Logo
WashU Seal, full color variant, cell 104
Secondary Logo
WashU Seal, red variant, cell 104
Secondary Logo
WashU Seal, white on red variant, cell 104
Secondary Logo
WashU Athletics lettermark, full color variant, cell 201
Secondary Logo
WashU Athletics lettermark, red variant, cell 201
Secondary Logo
WashU Athletics lettermark, white knockout variant, cell 201
Secondary Logo
WashU Arts & Sciences logo, horizontal full color variant
Secondary Logo
WashU Arts & Sciences logo, vertical full color variant
Secondary Logo
WashU Arts & Sciences logo, horizontal black variant
Secondary Logo
WashU Arts & Sciences logo, vertical black variant
Secondary Logo
WashU Arts & Sciences logo, horizontal white reverse variant
Secondary Logo
WashU Arts & Sciences logo, vertical white reverse variant
Secondary Logo

Approved Verbiage

Rules & Guidelines

hard rule

WashU Logo Construction

The WashU Logo is made up of two elements: the shield and the wordmark. The “WashU” wordmark cannot be used by itself.

hard rule

Full-color WashU Logo Backgrounds

The full-color WashU Logo should only be used on solid light backgrounds/products: white, gray, oatmeal, beige, natural, etc.

hard rule

One-color WashU Logo Usage

The one-color WashU Logo can only be reproduced in white, black, or WashU Red and can only be used on solid color backgrounds/products of red, green, white, black, gray, oatmeal, beige, natural, etc.

hard rule

One-color WashU School Logos Usage

The one-color WashU School Logos can only be reproduced in white or black and can only be used on solid color backgrounds/products of red, green, white, black, gray, oatmeal, beige, natural, etc.

conditional rule

One-color WashU Shield as Ornament

The one-color WashU Shield may be used as an ornamental element by itself, however the WashU Logo must be included on the product in another imprint area.

conditional rule

Full-color WashU Shield Stand-alone Exception

The full-color WashU Shield used as a stand-alone element will be considered on an exception basis.

hard rule

WashU Shield Fill Restriction

Do not fill the WashU Shield with white – it should always be transparent.

hard rule

WashU Seal Usage Restriction

The WashU Seal is reserved for the Office of the Chancellor and Commencement. Use on merchandise will be on an exception basis, and the university does not allow faux seals.

hard rule

WashU Logo Protective Space

Leave space around the WashU Logo at least equal to the size of the shield.

hard rule

WashU Logo Embroidery Minimums

WashU Logo embroidery minimum is 3” wide x 3/4” tall – 2,544 stitch count for full color – 2,570 stitch count for 1-color.