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Washington State University Brand Guidelines

Location
Pullman, WA
Established
1890
Mascot
Butch T. Cougar
Code
WST_NCAA
League
NCAA
Licensing Agency
CLC
Washington State University

Official Brand Colors

University Color Palette

Logos & Marks

Cougar head, crimson variant, cell 1
Primary Logo
Cougar head, gray on dark gray variant, cell 2
Primary Logo
Cougar head, crimson with white outline on crimson variant, cell 3
Primary Logo
Cougar head, white on crimson variant, cell 4
Primary Logo
Cougar head, crimson with white outline on gray variant, cell 5
Primary Logo
Cougar head, white with crimson outline on dark gray variant, cell 6
Primary Logo
Wave the Flag mark, full color variant, cell 9
Secondary Logo
Helmet, crimson with white logo variant, cell 10
Secondary Logo
Helmet, crimson with white logo, alternate view variant, cell 11
Secondary Logo
Helmet, gray with crimson logo variant, cell 12
Secondary Logo
Helmet, gray with crimson logo, alternate view variant, cell 13
Secondary Logo
Butch T. Cougar mascot, crimson jersey variant, cell 14
Secondary Logo
Butch T. Cougar mascot, gray jersey variant, cell 15
Secondary Logo
Butch T. Cougar mascot, black jersey variant, cell 16
Secondary Logo
Butch T. Cougar mascot head, full color variant, cell 17
Secondary Logo
Washington State University institutional mark, vertical lockup variant, cell 18
Secondary Logo
Washington State University institutional mark, horizontal lockup variant, cell 19
Secondary Logo
Cougars wordmark, crimson script variant, cell 7
Wordmark
Cougars wordmark, crimson script on dark gray variant, cell 8
Wordmark
WSU lettermark, crimson flag variant, cell 20
Lettermark
WSU lettermark, crimson flag, reverse variant, cell 21
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Permitted Numbers on Products for Resale

University permits numbers on products for resale - restricted to numbers 1 and 12.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Current Player Name, Image, or Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products without expressed approval from the University.

hard rule

Alcohol, Drugs, Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Wazzu Wordmark Usage Restrictions

Wazzu wordmark is to be used as a secondary mark, i.e. back of a cap, sleeve or neck of a shirt secondary to a prominent design. Should not appear any larger than 1" in height on apparel. Not to be used in primary location (i.e. front of shirt or front of cap). Cannot appear next to any other WSU verbiage of logo.