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Washington And Lee University Brand Guidelines

Location
Lexington, VA
Established
1749
Mascot
Generals
Code
WLU_NCAA
League
NCAA
Licensing Agency
CLC
Washington and Lee University

Official Brand Colors

Approved University Colors

Logos & Marks

Trident mark, black variant, cell 9
Primary Logo
Trident circular seal, black variant, cell 8
Secondary Logo
Trident mark, black variant, cell 10
Secondary Logo
Trident mark, black variant, cell 11
Secondary Logo
University Crest, full color variant, cell 12
Secondary Logo
University Crest, black and white variant, cell 13
Secondary Logo
University Crest circular seal, black outline variant, cell 14
Secondary Logo
University Crest circular seal, black outline variant, cell 15
Secondary Logo
Colonnade lineart, black variant, cell 16
Secondary Logo
Washington and Lee University wordmark, black variant, cell 3
Wordmark
Washington and Lee University wordmark with location, black variant, cell 4
Wordmark
Washington and Lee University School of Law wordmark, black variant, cell 7
Wordmark
W&L lettermark, black variant, cell 1
Lettermark
W&L lettermark, white on blue oval variant, cell 2
Lettermark
W&L Law lettermark, white on blue square variant, cell 5
Lettermark
W&L Law School of Law lettermark, white on blue square variant, cell 6
Lettermark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Product Use

University seal permitted on products for resale, reviewed on a case-by-case basis.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.