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Washington And Lee University Brand Guidelines

Location
Lexington, VA
Established
1749
Mascot
Generals
Code
WLU_NCAA
League
NCAA
Licensing Agency
CLC
Washington and Lee University

Official Brand Colors

Approved University Colors

Logos & Marks

Trident mark, black variant, cell 9
Primary LogoLast Updated : 6/9/2026
Trident circular seal, black variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Trident mark, black variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Trident mark, black variant, cell 11
Secondary LogoLast Updated : 5/22/2026
University Crest, full color variant, cell 12
Secondary LogoLast Updated : 5/22/2026
University Crest, black and white variant, cell 13
Secondary LogoLast Updated : 5/22/2026
University Crest circular seal, black outline variant, cell 14
Secondary LogoLast Updated : 5/22/2026
University Crest circular seal, black outline variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Colonnade lineart, black variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Washington and Lee University wordmark, black variant, cell 3
WordmarkLast Updated : 5/22/2026
Washington and Lee University wordmark with location, black variant, cell 4
WordmarkLast Updated : 5/22/2026
Washington and Lee University School of Law wordmark, black variant, cell 7
WordmarkLast Updated : 5/22/2026
W&L lettermark, black variant, cell 1
LettermarkLast Updated : 5/22/2026
W&L lettermark, white on blue oval variant, cell 2
LettermarkLast Updated : 5/22/2026
W&L Law lettermark, white on blue square variant, cell 5
LettermarkLast Updated : 5/22/2026
W&L Law School of Law lettermark, white on blue square variant, cell 6
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Product Use

University seal permitted on products for resale, reviewed on a case-by-case basis.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.