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Wake Forest University Brand Guidelines

Location
Winston-Salem, NC
Established
1834
Mascot
Demon Deacons
Code
WF_NCAA
League
NCAA
Licensing Agency
CLC
Wake Forest University

Official Brand Colors

Official University Color Palette

Logos & Marks

WF monogram, black variant, cell 1
Primary LogoLast Updated : 5/21/2026
WF monogram, gold with black outline on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
WF monogram, black with gold outline on gold variant, cell 3
Primary LogoLast Updated : 5/21/2026
WF monogram, black with gray outline on gray variant, cell 4
Primary LogoLast Updated : 5/21/2026
WF monogram, white with gold outline variant, cell 5
Primary LogoLast Updated : 5/21/2026
WF monogram, gold with white outline on gray variant, cell 6
Primary LogoLast Updated : 5/21/2026
WF monogram, white with black outline variant, cell 7
Primary LogoLast Updated : 5/21/2026
WF monogram, gold with black outline on gray variant, cell 8
Primary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's lacrosse variant, cell 62
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, men's basketball variant, cell 63
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, field hockey variant, cell 64
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's basketball variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, men's soccer variant, cell 66
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, men's tennis variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, men's track variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, baseball variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's golf variant, cell 70
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's soccer variant, cell 71
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's track variant, cell 72
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, volleyball variant, cell 73
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, women's tennis variant, cell 74
Secondary LogoLast Updated : 5/21/2026
Wake Forest shadow mark, men's golf variant, cell 75
Secondary LogoLast Updated : 5/21/2026
top hat, gold on white variant, cell 76
Secondary LogoLast Updated : 5/21/2026
top hat, gold on black variant, cell 77
Secondary LogoLast Updated : 5/21/2026
top hat, black on gold variant, cell 78
Secondary LogoLast Updated : 5/21/2026
top hat, black on grey variant, cell 79
Secondary LogoLast Updated : 5/21/2026
silhouette deacon, black on white variant, cell 80
Secondary LogoLast Updated : 5/21/2026
silhouette deacon, gold on black variant, cell 81
Secondary LogoLast Updated : 5/21/2026
silhouette deacon, black on gold variant, cell 82
Secondary LogoLast Updated : 5/21/2026
silhouette deacon, gold on grey variant, cell 83
Secondary LogoLast Updated : 5/21/2026
deacon head, color on white variant, cell 88
Secondary LogoLast Updated : 5/21/2026
deacon head, color on black variant, cell 89
Secondary LogoLast Updated : 5/21/2026
deacon head, color on gold variant, cell 90
Secondary LogoLast Updated : 5/21/2026
Wake Forest University institutional mark, stacked variant, cell 93
Secondary LogoLast Updated : 5/21/2026
Wake Forest University institutional mark, horizontal gold/black variant, cell 94
Secondary LogoLast Updated : 5/21/2026
Wake Forest University institutional mark, horizontal black variant, cell 95
Secondary LogoLast Updated : 5/21/2026
Wake Forest University institutional mark, horizontal gold variant, cell 96
Secondary LogoLast Updated : 5/21/2026
Wake Forest University institutional mark, horizontal white on black variant, cell 97
Secondary LogoLast Updated : 5/21/2026
Wake Forest wordmark, horizontal black variant, cell 9
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, horizontal gold on black variant, cell 10
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, horizontal black on gold variant, cell 11
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, horizontal black on gray variant, cell 12
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, horizontal black variant, cell 13
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, horizontal gold on black variant, cell 14
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, horizontal black on gold variant, cell 15
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, horizontal black on gray variant, cell 16
WordmarkLast Updated : 5/21/2026
Wake wordmark, horizontal black variant, cell 17
WordmarkLast Updated : 5/21/2026
Wake wordmark, horizontal gold on black variant, cell 18
WordmarkLast Updated : 5/21/2026
Wake wordmark, horizontal black on gold variant, cell 19
WordmarkLast Updated : 5/21/2026
Wake wordmark, horizontal black on gray variant, cell 20
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, stacked black variant, cell 21
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, stacked gold on black variant, cell 22
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, stacked black on gold variant, cell 23
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, stacked black on gray variant, cell 24
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, block, black with gold outline variant, cell 25
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, block, gold outline on black variant, cell 26
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, block, gold outline on white variant, cell 26
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, block, gold outline on grey variant, cell 27
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, block, black with gold outline variant, cell 28
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, block, gold outline on black variant, cell 29
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, block, gold outline on white variant, cell 30
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, block, gold outline on grey variant, cell 31
WordmarkLast Updated : 5/21/2026
Wake wordmark, block, black with gold outline variant, cell 32
WordmarkLast Updated : 5/21/2026
Wake wordmark, block, gold outline on black variant, cell 33
WordmarkLast Updated : 5/21/2026
Wake wordmark, block, gold outline on white variant, cell 34
WordmarkLast Updated : 5/21/2026
Wake wordmark, block, gold outline on grey variant, cell 35
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, serif, black with gold outline variant, cell 36
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, serif, gold outline on black variant, cell 37
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, serif, black on gold variant, cell 38
WordmarkLast Updated : 5/21/2026
Wake Forest wordmark, serif, black on grey variant, cell 39
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, serif, black with gold outline variant, cell 40
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, serif, gold outline on black variant, cell 41
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, serif, black on gold variant, cell 42
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, serif, black on grey variant, cell 43
WordmarkLast Updated : 5/21/2026
Wake wordmark, serif, black with gold outline variant, cell 44
WordmarkLast Updated : 5/21/2026
Wake wordmark, serif, gold outline on black variant, cell 45
WordmarkLast Updated : 5/21/2026
Wake wordmark, serif, black on gold variant, cell 46
WordmarkLast Updated : 5/21/2026
Wake wordmark, serif, black on grey variant, cell 47
WordmarkLast Updated : 5/21/2026
Deacons wordmark, serif, black with gold outline variant, cell 48
WordmarkLast Updated : 5/21/2026
Deacons wordmark, serif, gold outline on black variant, cell 49
WordmarkLast Updated : 5/21/2026
Deacons wordmark, serif, black on gold variant, cell 50
WordmarkLast Updated : 5/21/2026
Deacons wordmark, serif, black on grey variant, cell 51
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, script, black with gold outline variant, cell 52
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, script, gold outline on black variant, cell 53
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, script, black on gold variant, cell 54
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, script, gold outline on grey variant, cell 55
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, stacked script, black with gold outline variant, cell 56
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, stacked script, gold outline on black variant, cell 57
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, stacked script, black on gold variant, cell 58
WordmarkLast Updated : 5/21/2026
Demon Deacons wordmark, stacked script, gold outline on grey variant, cell 59
WordmarkLast Updated : 5/21/2026
Deacs wordmark, script, gold outline on black variant, cell 60
WordmarkLast Updated : 5/21/2026
Deacs wordmark, script, black on gold variant, cell 61
WordmarkLast Updated : 5/21/2026
DEACTOWN wordmark, full lockup variant, cell 91
WordmarkLast Updated : 5/21/2026
DEACTOWN wordmark, stencil variant, cell 92
WordmarkLast Updated : 5/21/2026
WAKE ATHLETICS wordmark, gold/white on black variant, cell 84
Sport LogoLast Updated : 5/21/2026
WAKE ATHLETICS wordmark, black/white on gold variant, cell 85
Sport LogoLast Updated : 5/21/2026
WF ATHLETICS wordmark, gold/white on black variant, cell 86
Sport LogoLast Updated : 5/21/2026
WF ATHLETICS wordmark, black/white on gold variant, cell 87
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Sport Specific Word Marks Font and Tracking

Team font is DINPro - Black. Keep tracking consistent. The sport can extend beyond the boundaries of the wordmark.

hard rule

University Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal or Institutional Identity

No alterations or overlaying graphics to seal, V-Sabre, or institutional identity.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Wake Forest Marks Cannot Appear on Certain Colors

Wake Forest marks cannot appear on red, orange, light blue, or royal blue merchandise.