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Brand Guidelines

Virginia Military Institute (VMI)

Location
Lexington, VA
Established
1839
Mascot
Moe the Kangaroo
Code
VMI_NCAA
League
NCAA
Licensing Agency
CLC
Virginia Military Institute (VMI)

Official Color Palette

Official School Colors

Guideline Assets

primary logo, full color variant, cell 1
Primary Logo
primary logo, full color reverse variant, cell 2
Primary Logo
primary logo, black outline variant, cell 3
Primary Logo
primary logo, white outline variant, cell 4
Primary Logo
primary logo, white reverse variant, cell 5
Primary Logo
VMI monogram, full color variant, cell 6
Secondary Logo
VMI monogram, full color reverse variant, cell 7
Secondary Logo
VMI monogram, black outline variant, cell 8
Secondary Logo
VMI monogram, white outline variant, cell 9
Secondary Logo
VMI monogram, white reverse variant, cell 10
Secondary Logo
VMI monogram lockup, full color variant, cell 11
Secondary Logo
primary wordmark, horizontal variant, cell 12
Wordmark
secondary wordmark, stacked with location variant, cell 13
Wordmark
secondary wordmark, stacked with date variant, cell 14
Wordmark
athletic wordmark, outlined variant, cell 15
Wordmark
athletic wordmark, outlined reverse variant, cell 16
Wordmark
athletic wordmark lockup, outlined variant, cell 17
Wordmark
athletic wordmark lockup, outlined reverse variant, cell 18
Wordmark
athletic wordmark, solid variant, cell 19
Wordmark
athletic wordmark lockup, solid variant, cell 20
Wordmark
athletic lettermark, outlined variant, cell 21
Lettermark
athletic lettermark, outlined reverse variant, cell 22
Lettermark
athletic lettermark lockup, outlined variant, cell 23
Lettermark
athletic lettermark lockup, outlined reverse variant, cell 24
Lettermark
lettermark, serif variant, cell 25
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Virginia Military Institute (VMI) Brand Guidelines & Licensing