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Virginia Tech Brand Guidelines

Location
Blacksburg, VA
Established
N/A
Mascot
N/A
Code
VAT_NCAA
League
NCAA
Licensing Agency
CLC
Virginia Tech

Official Brand Colors

School Colors

Logos & Marks

Virginia Tech logo, vertical lockup, maroon and orange on white variant, cell 1
Primary Logo
Virginia Tech logo, vertical lockup, white on maroon variant, cell 2
Primary Logo
Virginia Tech logo, vertical lockup, maroon on orange variant, cell 3
Primary Logo
Virginia Tech logo, vertical lockup, orange on maroon variant, cell 4
Primary Logo
Virginia Tech logo, vertical lockup, white and orange on maroon variant, cell 5
Primary Logo
Virginia Tech logo, vertical lockup, black on white variant, cell 6
Primary Logo
Virginia Tech logo, vertical lockup, grayscale on white variant, cell 7
Primary Logo
Virginia Tech logo, horizontal stacked lockup, maroon and orange on white variant, cell 8
Primary Logo
Virginia Tech logo, horizontal stacked lockup, white on maroon variant, cell 9
Primary Logo
Virginia Tech logo, horizontal stacked lockup, maroon on orange variant, cell 10
Primary Logo
Virginia Tech logo, horizontal stacked lockup, orange on maroon variant, cell 11
Primary Logo
Virginia Tech logo, horizontal stacked lockup, white and orange on maroon variant, cell 12
Primary Logo
Virginia Tech logo, horizontal stacked lockup, black on white variant, cell 13
Primary Logo
Virginia Tech logo, horizontal stacked lockup, grayscale on white variant, cell 14
Primary Logo
Virginia Tech logo, horizontal single-line lockup, maroon and orange on white variant, cell 15
Primary Logo
Virginia Tech logo, horizontal single-line lockup, white on maroon variant, cell 16
Primary Logo
Virginia Tech logo, horizontal single-line lockup, maroon on orange variant, cell 17
Primary Logo
Virginia Tech logo, horizontal single-line lockup, orange on maroon variant, cell 18
Primary Logo
Virginia Tech logo, horizontal single-line lockup, white and orange on maroon variant, cell 19
Primary Logo
Virginia Tech logo, horizontal single-line lockup, black on white variant, cell 20
Primary Logo
Virginia Tech logo, horizontal single-line lockup, grayscale on white variant, cell 21
Primary Logo
Virginia Tech seal, maroon and orange on white variant, cell 26
Secondary Logo
Virginia Tech seal, maroon on white variant, cell 27
Secondary Logo
Virginia Tech seal, orange on white variant, cell 28
Secondary Logo
Virginia Tech seal, black on white variant, cell 29
Secondary Logo
Hokie mascot head, standard variant, cell 44
Secondary Logo
Hokie bird tracks, color variant, cell 45
Secondary Logo
Hokie bird tracks, outline variant, cell 46
Secondary Logo
VT football helmet, standard variant, cell 47
Secondary Logo
Tartan Pattern swatch, standard variant, cell 48
Secondary Logo
full Hokie bird mascot, color variant, cell 49
Secondary Logo
full Hokie bird mascot, outline variant, cell 50
Secondary Logo
Hokie bird mascot with VT shirt, color variant, cell 51
Secondary Logo
Hokie bird mascot with VT shirt, outline variant, cell 52
Secondary Logo
hand sign, standard variant, cell 53
Secondary Logo
Brand Pattern block, standard variant, cell 54
Secondary Logo
VIRGINIA TECH wordmark, orange on maroon variant, cell 38
Wordmark
VIRGINIA TECH wordmark, maroon on orange variant, cell 39
Wordmark
HOKIES wordmark, orange on maroon variant, cell 40
Wordmark
HOKIES wordmark, maroon on orange variant, cell 41
Wordmark
VIRGINIA TECH ATHLETICS wordmark, orange on maroon variant, cell 42
Wordmark
VIRGINIA TECH ATHLETICS wordmark, maroon on orange variant, cell 43
Wordmark
VT lettermark, maroon on orange variant, cell 22
Lettermark
VT lettermark, orange on maroon variant, cell 23
Lettermark
VT lettermark, black on white variant, cell 24
Lettermark
VT lettermark, white and orange on maroon variant, cell 25
Lettermark
VT lettermark, color on white variant, cell 30
Lettermark
VT lettermark, white and orange on maroon variant, cell 31
Lettermark
VT lettermark, white and maroon on orange variant, cell 32
Lettermark
VT lettermark, white and orange on black variant, cell 33
Lettermark
VT lettermark, orange on maroon variant, cell 34
Lettermark
VT lettermark, maroon on orange variant, cell 35
Lettermark
VT lettermark, black on white variant, cell 36
Lettermark
VT lettermark, white on maroon variant, cell 37
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Mascot Caricature Prohibition

Mascot caricatures not permitted.

hard rule

Prohibition of Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Clean Zone Requirement for Primary Athletics Mark

A clean zone equal to the width of the stem of the 'T' is required around the entire primary mark.

hard rule

Prohibition of Combined Logos in Clean Space

Additional type, graphics, and images in the clean space that imply a combined logo are prohibited.

conditional rule

Approval Required for Logo Color Variations

Variations (alternate colors, fashion colors, etc.) may be allowed, but all designs are subject to University review and require approval.

hard rule

GIG Font Usage Restriction

Gig font will only be approved for non-apparel products.

conditional rule

Tartan Pattern Artwork Availability

Vector artwork for the Tartan Pattern is available separately. Please contact University licensing.

hard rule

Marks #34-37 Usage Restriction

Marks #34-37 are not to be used alone, there must be another Virginia Tech trademark identifier on the product.

hard rule

University Seal Product Permission

University seal permitted on products for resale.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.