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Virginia Military Institute Brand Guidelines

Location
Lexington, VA
Established
1839
Mascot
Moe the Kangaroo
Code
VMI_NCAA
League
NCAA
Licensing Agency
CLC
Virginia Military Institute

Official Brand Colors

Official School Colors

Logos & Marks

primary logo, full color variant, cell 1
Primary LogoLast Updated : 5/22/2026
primary logo, full color reverse variant, cell 2
Primary LogoLast Updated : 5/22/2026
primary logo, black outline variant, cell 3
Primary LogoLast Updated : 5/22/2026
primary logo, white outline variant, cell 4
Primary LogoLast Updated : 5/22/2026
primary logo, white reverse variant, cell 5
Primary LogoLast Updated : 5/22/2026
VMI monogram, full color variant, cell 6
Secondary LogoLast Updated : 5/22/2026
VMI monogram, full color reverse variant, cell 7
Secondary LogoLast Updated : 5/22/2026
VMI monogram, black outline variant, cell 8
Secondary LogoLast Updated : 5/22/2026
VMI monogram, white outline variant, cell 9
Secondary LogoLast Updated : 5/22/2026
VMI monogram, white reverse variant, cell 10
Secondary LogoLast Updated : 5/22/2026
VMI monogram lockup, full color variant, cell 11
Secondary LogoLast Updated : 5/22/2026
primary wordmark, horizontal variant, cell 12
WordmarkLast Updated : 5/22/2026
secondary wordmark, stacked with location variant, cell 13
WordmarkLast Updated : 5/22/2026
secondary wordmark, stacked with date variant, cell 14
WordmarkLast Updated : 5/22/2026
athletic wordmark, outlined variant, cell 15
WordmarkLast Updated : 5/22/2026
athletic wordmark, outlined reverse variant, cell 16
WordmarkLast Updated : 5/22/2026
athletic wordmark lockup, outlined variant, cell 17
WordmarkLast Updated : 5/22/2026
athletic wordmark lockup, outlined reverse variant, cell 18
WordmarkLast Updated : 5/22/2026
athletic wordmark, solid variant, cell 19
WordmarkLast Updated : 5/22/2026
athletic wordmark lockup, solid variant, cell 20
WordmarkLast Updated : 5/22/2026
athletic lettermark, outlined variant, cell 21
LettermarkLast Updated : 5/22/2026
athletic lettermark, outlined reverse variant, cell 22
LettermarkLast Updated : 5/22/2026
athletic lettermark lockup, outlined variant, cell 23
LettermarkLast Updated : 5/22/2026
athletic lettermark lockup, outlined reverse variant, cell 24
LettermarkLast Updated : 5/22/2026
lettermark, serif variant, cell 25
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.