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Virginia Commonwealth University Brand Guidelines

Location
Richmond, VA
Established
1838
Mascot
Rodney
Code
VCU_NCAA
League
NCAA
Licensing Agency
CLC
Virginia Commonwealth University

Official Brand Colors

University Color Palette

Mascot Mark Colors

Logos & Marks

jumping ram mascot, full color variant, cell 13
Primary LogoLast Updated : 6/9/2026
ram head logo, full color variant, cell 10
Secondary LogoLast Updated : 5/22/2026
ram head logo, white/gold on gold variant, cell 11
Secondary LogoLast Updated : 5/22/2026
ram head logo, gold/black variant, cell 12
Secondary LogoLast Updated : 5/22/2026
jumping ram mascot, white/gold on gold variant, cell 14
Secondary LogoLast Updated : 5/22/2026
jumping ram mascot, gold/black variant, cell 15
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with jumping ram, full color variant, cell 28
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with jumping ram, white/gold on gold variant, cell 29
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with jumping ram, gold/black variant, cell 30
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with ram head, full color variant, cell 31
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with ram head, white/gold on gold variant, cell 32
Secondary LogoLast Updated : 5/22/2026
VCU wordmark with ram head, gold/black variant, cell 33
Secondary LogoLast Updated : 5/22/2026
VCU RAMS wordmark with ram head, full color variant, cell 34
Secondary LogoLast Updated : 5/22/2026
VCU RAMS wordmark with ram head, white/gold on gold variant, cell 35
Secondary LogoLast Updated : 5/22/2026
VCU RAMS wordmark with ram head, gold/black variant, cell 36
Secondary LogoLast Updated : 5/22/2026
mascot head, full color variant, cell 37
Secondary LogoLast Updated : 5/22/2026
mascot full body, full color variant, cell 38
Secondary LogoLast Updated : 5/22/2026
mascot flexing, full color variant, cell 39
Secondary LogoLast Updated : 5/22/2026
mascot flexing, full color variant, cell 40
Secondary LogoLast Updated : 5/22/2026
tartan pattern, gold/black/white variant, cell 41
Secondary LogoLast Updated : 5/22/2026
institutional mark, gold/black on white variant, cell 42
Secondary LogoLast Updated : 5/22/2026
institutional mark, black on white variant, cell 43
Secondary LogoLast Updated : 5/22/2026
institutional mark, black on gold variant, cell 44
Secondary LogoLast Updated : 5/22/2026
institutional mark, gold on black variant, cell 45
Secondary LogoLast Updated : 5/22/2026
institutional mark, black/white on white variant, cell 46
Secondary LogoLast Updated : 5/22/2026
institutional mark, white on black variant, cell 47
Secondary LogoLast Updated : 5/22/2026
institutional mark, vertical gold/black on white variant, cell 48
Secondary LogoLast Updated : 5/22/2026
simple seal mark, gold/black on white variant, cell 49
Secondary LogoLast Updated : 5/22/2026
simple seal mark, black on gold variant, cell 50
Secondary LogoLast Updated : 5/22/2026
simple seal mark, gold on black variant, cell 51
Secondary LogoLast Updated : 5/22/2026
VCU Health mark, horizontal gold/black on white variant, cell 52
Secondary LogoLast Updated : 5/22/2026
VCU Health mark, horizontal gold on black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
VCU Health mark, stacked gold/black on white variant, cell 54
Secondary LogoLast Updated : 5/22/2026
VCU Health mark, stacked gold on black variant, cell 54
Secondary LogoLast Updated : 5/22/2026
VCU Health simple seal mark, horizontal gold/black on white variant, cell 55
Secondary LogoLast Updated : 5/22/2026
VCU Health simple seal mark, horizontal gold on black variant, cell 56
Secondary LogoLast Updated : 5/22/2026
VCU Health simple seal mark, stacked gold/black on white variant, cell 57
Secondary LogoLast Updated : 5/22/2026
VCU Health simple seal mark, stacked gold on black variant, cell 58
Secondary LogoLast Updated : 5/22/2026
VCU wordmark, full color variant, cell 1
WordmarkLast Updated : 5/22/2026
VCU wordmark, white/gold on gold variant, cell 2
WordmarkLast Updated : 5/22/2026
VCU wordmark, gold/black variant, cell 3
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, full color variant, cell 7
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, white/gold on gold variant, cell 8
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, gold/black variant, cell 9
WordmarkLast Updated : 5/22/2026
VCU wordmark, full color variant, cell 16
WordmarkLast Updated : 5/22/2026
VCU wordmark, white/gold on gold variant, cell 17
WordmarkLast Updated : 5/22/2026
VCU wordmark, gold/black variant, cell 18
WordmarkLast Updated : 5/22/2026
RAMS wordmark, full color variant, cell 19
WordmarkLast Updated : 5/22/2026
RAMS wordmark, white/gold on gold variant, cell 20
WordmarkLast Updated : 5/22/2026
RAMS wordmark, gold/black variant, cell 21
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, full color variant, cell 25
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, white/gold on gold variant, cell 26
WordmarkLast Updated : 5/22/2026
VCU RAMS wordmark, gold/black variant, cell 27
WordmarkLast Updated : 5/22/2026
VCU lettermark, full color variant, cell 4
LettermarkLast Updated : 5/22/2026
VCU lettermark, white/gold on gold variant, cell 5
LettermarkLast Updated : 5/22/2026
VCU lettermark, gold/black variant, cell 6
LettermarkLast Updated : 5/22/2026
VCU lettermark, full color variant, cell 22
LettermarkLast Updated : 5/22/2026
VCU lettermark, white/gold on gold variant, cell 23
LettermarkLast Updated : 5/22/2026
VCU lettermark, gold/black variant, cell 24
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Recreation of Unit Brand Marks by Vendors

Schools, units and departments have individual identifying brand marks available. Vendors should not attempt to recreate these marks on their own.

hard rule

Primary Athletics Logo Usage on Fashion Colors

Only the full color primary logo may be used on fashion colors.

hard rule

Secondary Athletics Marks Usage

Secondary Athletics Marks may only be used in conjunction with VCU.

hard rule

Institutional Marks on Fashion Colors

Institutional Marks other than the Simple Seal may not be used on fashion colors.

hard rule

Vertical Institutional Mark Usage

Vertical version allowed in the same color variations as shown in marks.

conditional rule

Simple Seal Usage Condition

Simple Seal is for use when Seal will not produce properly.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

Virginia Commonwealth University Brand Guidelines & Licensing