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Brand Guidelines

Vermont, University of (VER)

Location
Burlington, VT
Established
1791
Mascot
Rally the Catamount
Code
VER_NCAA
League
NCAA
Licensing Agency
CLC
Vermont, University of (VER)

Official Color Palette

Official University Color Palette

Guideline Assets

V-Cat logo, full color variant, cell 1
Primary Logo
V-Cat logo, black and white variant, cell 2
Primary Logo
V-Cat logo, white/black on black variant, cell 3
Primary Logo
V-Cat logo, full color on green variant, cell 4
Primary Logo
V-Cat logo, full color on gold variant, cell 5
Primary Logo
V-Cat logo, full color on slate variant, cell 6
Primary Logo
V-Cat logo, full color on morning fog variant, cell 7
Primary Logo
University of Vermont horizontal lockup, green/black variant, cell 60
Primary Logo
University of Vermont horizontal lockup, white on green variant, cell 61
Primary Logo
University of Vermont horizontal lockup, white on black variant, cell 62
Primary Logo
University of Vermont horizontal lockup, black variant, cell 63
Primary Logo
University of Vermont vertical lockup, green/black variant, cell 64
Primary Logo
University of Vermont vertical lockup, white on green variant, cell 65
Primary Logo
University of Vermont vertical lockup, white on black variant, cell 66
Primary Logo
University of Vermont vertical lockup, black variant, cell 67
Primary Logo
Cat Head logo, full color on white variant, cell 22
Secondary Logo
Cat Head logo, full color on green variant, cell 23
Secondary Logo
Cat Head logo, full color on gold variant, cell 24
Secondary Logo
Cat Head logo, full color on slate variant, cell 25
Secondary Logo
Cat Head logo, full color on morning fog variant, cell 26
Secondary Logo
Cat Head logo, black/white on white variant, cell 27
Secondary Logo
Cat Head logo, white/black on black variant, cell 28
Secondary Logo
Rally Head logo, full color on white variant, cell 29
Secondary Logo
Rally Head logo, full color on green variant, cell 30
Secondary Logo
Rally Head logo, full color on gold variant, cell 31
Secondary Logo
Rally Head logo, full color on slate variant, cell 32
Secondary Logo
Rally Head logo, full color on morning fog variant, cell 33
Secondary Logo
Rally Head logo, black/white on white variant, cell 34
Secondary Logo
Rally Head logo, full color on gold variant, cell 35
Secondary Logo
Rally Head logo, green/white on morning fog variant, cell 36
Secondary Logo
Vermont Catamounts circular logo, standard variant, cell 37
Secondary Logo
V shield mark, green variant, cell 68
Secondary Logo
V shield mark, white on green variant, cell 69
Secondary Logo
V shield mark, white on black variant, cell 70
Secondary Logo
V shield mark, black variant, cell 71
Secondary Logo
University Seal, black variant, cell 78
Secondary Logo
University Seal, green variant, cell 79
Secondary Logo
University Seal, dark blue variant, cell 80
Secondary Logo
University Seal, light blue variant, cell 81
Secondary Logo
University Seal, orange variant, cell 82
Secondary Logo
LET'S RALLY wordmark, standard variant, cell 38
Wordmark
CATAMOUNTS wordmark, black variant, cell 39
Wordmark
CATAMOUNTS wordmark, green variant, cell 40
Wordmark
Vermont Catamounts script wordmark, standard variant, cell 41
Wordmark
Split-V logo, outlined green/gold on white variant, cell 8
Lettermark
Split-V logo, outlined green/gold on green variant, cell 9
Lettermark
Split-V logo, outlined green/gold on gold variant, cell 10
Lettermark
Split-V logo, outlined green/gold on slate variant, cell 11
Lettermark
Split-V logo, outlined green/gold on morning fog variant, cell 12
Lettermark
Split-V logo, black/white on white variant, cell 13
Lettermark
Split-V logo, white/black on black variant, cell 14
Lettermark
Split-V logo, green/gold on white variant, cell 15
Lettermark
Split-V logo, green/gold on green variant, cell 16
Lettermark
Split-V logo, green/gold on gold variant, cell 17
Lettermark
Split-V logo, green/gold on slate variant, cell 18
Lettermark
Split-V logo, green/gold on morning fog variant, cell 19
Lettermark
Split-V logo, black/white on white variant, cell 20
Lettermark
Split-V logo, white/black on black variant, cell 21
Lettermark
UVM monogram, green variant, cell 72
Lettermark
UVM monogram, white on black variant, cell 73
Lettermark
UVM monogram, black variant, cell 74
Lettermark
V lettermark, green variant, cell 75
Lettermark
V lettermark, white on black variant, cell 76
Lettermark
V lettermark, black variant, cell 77
Lettermark
Vermont Basketball logo, color variant, cell 42
Sport Logo
Vermont Cross Country logo, color variant, cell 43
Sport Logo
Vermont Field Hockey logo, color variant, cell 44
Sport Logo
Vermont Hockey logo, color variant, cell 45
Sport Logo
Vermont Lacrosse logo, color variant, cell 46
Sport Logo
Vermont Skiing logo, color variant, cell 47
Sport Logo
Vermont Soccer logo, color variant, cell 48
Sport Logo
Vermont Swimming & Diving logo, color variant, cell 49
Sport Logo
Vermont Track & Field logo, color variant, cell 50
Sport Logo
Vermont Basketball logo, black and white variant, cell 51
Sport Logo
Vermont Cross Country logo, black and white variant, cell 52
Sport Logo
Vermont Field Hockey logo, black and white variant, cell 53
Sport Logo
Vermont Hockey logo, black and white variant, cell 54
Sport Logo
Vermont Lacrosse logo, black and white variant, cell 55
Sport Logo
Vermont Skiing logo, black and white variant, cell 56
Sport Logo
Vermont Soccer logo, black and white variant, cell 57
Sport Logo
Vermont Swimming & Diving logo, black and white variant, cell 58
Sport Logo
Vermont Track & Field logo, black and white variant, cell 59
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

V-Cat Logo Usage Restrictions

The V-Cat logo is restricted to retail and internal Athletics use only. The V-Cat logo is the primary and preferred logo for Athletics. The V-Cat logo cannot be reversed.

hard rule

Cat Head Logo Usage

Use of the Cat Head must be accompanied by an additional athletics identifier, such as “Catamounts”, the V or the Split V.

hard rule

Logo Color and Background Usage

Use of the logos on non-white backgrounds / items should adhere to the illustrated examples. V and Split-V colors may not be altered (i.e. no green/white split).

hard rule

Vermont Catamounts Circular Logo Usage

Vermont Catamounts circular logo for retail use only.

hard rule

Catamount Wordmarks Usage

Catamount wordmarks for retail use only.

hard rule

Vermont Catamounts Script Logo Usage

Vermont Catamounts script logo for retail use only.

hard rule

Sport Specific Marks Usage

Sport specific marks for retail only.

conditional rule

University Seal Product Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricatures

Mascot caricatures permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.