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Brand Guidelines

Virginia Commonwealth University

Location
Richmond, VA
Established
1838
Mascot
Rodney
Code
VCU_NCAA
League
NCAA
Licensing Agency
CLC
Virginia Commonwealth University

Official Color Palette

University Color Palette

Mascot Mark Colors

Guideline Assets

jumping ram mascot, full color variant, cell 13
Primary Logo
ram head logo, full color variant, cell 10
Secondary Logo
ram head logo, white/gold on gold variant, cell 11
Secondary Logo
ram head logo, gold/black variant, cell 12
Secondary Logo
jumping ram mascot, white/gold on gold variant, cell 14
Secondary Logo
jumping ram mascot, gold/black variant, cell 15
Secondary Logo
VCU wordmark with jumping ram, full color variant, cell 28
Secondary Logo
VCU wordmark with jumping ram, white/gold on gold variant, cell 29
Secondary Logo
VCU wordmark with jumping ram, gold/black variant, cell 30
Secondary Logo
VCU wordmark with ram head, full color variant, cell 31
Secondary Logo
VCU wordmark with ram head, white/gold on gold variant, cell 32
Secondary Logo
VCU wordmark with ram head, gold/black variant, cell 33
Secondary Logo
VCU RAMS wordmark with ram head, full color variant, cell 34
Secondary Logo
VCU RAMS wordmark with ram head, white/gold on gold variant, cell 35
Secondary Logo
VCU RAMS wordmark with ram head, gold/black variant, cell 36
Secondary Logo
mascot head, full color variant, cell 37
Secondary Logo
mascot full body, full color variant, cell 38
Secondary Logo
mascot flexing, full color variant, cell 39
Secondary Logo
mascot flexing, full color variant, cell 40
Secondary Logo
tartan pattern, gold/black/white variant, cell 41
Secondary Logo
institutional mark, gold/black on white variant, cell 42
Secondary Logo
institutional mark, black on white variant, cell 43
Secondary Logo
institutional mark, black on gold variant, cell 44
Secondary Logo
institutional mark, gold on black variant, cell 45
Secondary Logo
institutional mark, black/white on white variant, cell 46
Secondary Logo
institutional mark, white on black variant, cell 47
Secondary Logo
institutional mark, vertical gold/black on white variant, cell 48
Secondary Logo
simple seal mark, gold/black on white variant, cell 49
Secondary Logo
simple seal mark, black on gold variant, cell 50
Secondary Logo
simple seal mark, gold on black variant, cell 51
Secondary Logo
VCU Health mark, horizontal gold/black on white variant, cell 52
Secondary Logo
VCU Health mark, horizontal gold on black variant, cell 53
Secondary Logo
VCU Health mark, stacked gold/black on white variant, cell 54
Secondary Logo
VCU Health mark, stacked gold on black variant, cell 54
Secondary Logo
VCU Health simple seal mark, horizontal gold/black on white variant, cell 55
Secondary Logo
VCU Health simple seal mark, horizontal gold on black variant, cell 56
Secondary Logo
VCU Health simple seal mark, stacked gold/black on white variant, cell 57
Secondary Logo
VCU Health simple seal mark, stacked gold on black variant, cell 58
Secondary Logo
VCU wordmark, full color variant, cell 1
Wordmark
VCU wordmark, white/gold on gold variant, cell 2
Wordmark
VCU wordmark, gold/black variant, cell 3
Wordmark
VCU RAMS wordmark, full color variant, cell 7
Wordmark
VCU RAMS wordmark, white/gold on gold variant, cell 8
Wordmark
VCU RAMS wordmark, gold/black variant, cell 9
Wordmark
VCU wordmark, full color variant, cell 16
Wordmark
VCU wordmark, white/gold on gold variant, cell 17
Wordmark
VCU wordmark, gold/black variant, cell 18
Wordmark
RAMS wordmark, full color variant, cell 19
Wordmark
RAMS wordmark, white/gold on gold variant, cell 20
Wordmark
RAMS wordmark, gold/black variant, cell 21
Wordmark
VCU RAMS wordmark, full color variant, cell 25
Wordmark
VCU RAMS wordmark, white/gold on gold variant, cell 26
Wordmark
VCU RAMS wordmark, gold/black variant, cell 27
Wordmark
VCU lettermark, full color variant, cell 4
Lettermark
VCU lettermark, white/gold on gold variant, cell 5
Lettermark
VCU lettermark, gold/black variant, cell 6
Lettermark
VCU lettermark, full color variant, cell 22
Lettermark
VCU lettermark, white/gold on gold variant, cell 23
Lettermark
VCU lettermark, gold/black variant, cell 24
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Recreation of Unit Brand Marks by Vendors

Schools, units and departments have individual identifying brand marks available. Vendors should not attempt to recreate these marks on their own.

hard rule

Primary Athletics Logo Usage on Fashion Colors

Only the full color primary logo may be used on fashion colors.

hard rule

Secondary Athletics Marks Usage

Secondary Athletics Marks may only be used in conjunction with VCU.

hard rule

Institutional Marks on Fashion Colors

Institutional Marks other than the Simple Seal may not be used on fashion colors.

hard rule

Vertical Institutional Mark Usage

Vertical version allowed in the same color variations as shown in marks.

conditional rule

Simple Seal Usage Condition

Simple Seal is for use when Seal will not produce properly.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.