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Brand Guidelines

Virginia - University of

Location
Charlottesville, VA
Established
1819
Mascot
Cavaliers
Code
VA_NCAA
League
NCAA
Licensing Agency
CLC
Virginia - University of

Official Color Palette

Official Color Palette

Guideline Assets

V-Sabre, orange/blue on white variant, cell 1
Primary Logo
V-Sabre, blue/white on white variant, cell 2
Primary Logo
V-Sabre, orange/white on blue variant, cell 3
Primary Logo
V-Sabre, orange/blue on blue variant, cell 4
Primary Logo
V-Sabre, white on blue variant, cell 5
Primary Logo
V-Sabre, blue/white on orange variant, cell 6
Primary Logo
V-Sabre, blue/orange on orange variant, cell 7
Primary Logo
V-Sabre, white on orange variant, cell 8
Primary Logo
V-Sabre, orange/blue on gray variant, cell 9
Primary Logo
V-Sabre, white on gray variant, cell 10
Primary Logo
V-Sabre, orange/white on gray variant, cell 11
Primary Logo
Cavalier Shield, orange/blue on white variant, cell 12
Primary Logo
Cavalier Shield, blue/white on white variant, cell 13
Primary Logo
Cavalier Shield, orange/white on blue variant, cell 14
Primary Logo
Cavalier Shield, orange/blue on blue variant, cell 15
Primary Logo
Cavalier Shield, white on blue variant, cell 16
Primary Logo
Cavalier Shield, blue/white on orange variant, cell 17
Primary Logo
Cavalier Shield, blue/orange on orange variant, cell 18
Primary Logo
Cavalier Shield, white on orange variant, cell 19
Primary Logo
Cavalier Shield, orange/blue on gray variant, cell 20
Primary Logo
Cavalier Shield, white on gray variant, cell 21
Primary Logo
Cavalier Shield, orange/white on gray variant, cell 22
Primary Logo
Cavalier, orange/blue on white variant, cell 23
Primary Logo
Cavalier, blue/white on white variant, cell 24
Primary Logo
Cavalier, orange/white on blue variant, cell 25
Primary Logo
Cavalier, orange/blue on blue variant, cell 26
Primary Logo
Cavalier, white on blue variant, cell 27
Primary Logo
Cavalier, blue/white on orange variant, cell 28
Primary Logo
Cavalier, blue/orange on orange variant, cell 29
Primary Logo
Cavalier, white on orange variant, cell 30
Primary Logo
Cavalier, orange/blue on gray variant, cell 31
Primary Logo
Cavalier, white on gray variant, cell 32
Primary Logo
Cavalier, orange/white on gray variant, cell 33
Primary Logo
V-Sabre logo, white on black variant, cell 91
Primary Logo
University of Virginia seal, color variant
Secondary Logo
Shield logo, white on black variant, cell 92
Secondary Logo
Cavalier head logo, white on black variant, cell 93
Secondary Logo
Men's Soccer Crest, primary variant, cell 97
Secondary Logo
Men's Soccer Crest, navy background variant, cell 98
Secondary Logo
Men's Soccer Crest, orange background variant, cell 99
Secondary Logo
4th Side logo, white/navy on white variant, cell 100
Secondary Logo
4th Side logo, navy on white variant, cell 101
Secondary Logo
4th Side logo, orange on white variant, cell 102
Secondary Logo
4th Side logo, navy on white variant, cell 103
Secondary Logo
4th Side logo, white/navy on orange variant, cell 104
Secondary Logo
4th Side logo, navy on orange variant, cell 105
Secondary Logo
4th Side logo, white on orange variant, cell 106
Secondary Logo
4th Side logo, navy on orange variant, cell 107
Secondary Logo
4th Side logo, white/orange on navy variant, cell 108
Secondary Logo
4th Side logo, orange on navy variant, cell 109
Secondary Logo
4th Side logo, white on navy variant, cell 110
Secondary Logo
4th Side logo, orange on navy variant, cell 111
Secondary Logo
4th Side logo, orange/navy on white variant, cell 112
Secondary Logo
4th Side logo, navy/orange on white variant, cell 113
Secondary Logo
4th Side logo, navy on white variant, cell 114
Secondary Logo
4th Side logo, orange on white variant, cell 115
Secondary Logo
4th Side logo, navy on white variant, cell 116
Secondary Logo
4th Side logo, navy on white variant, cell 117
Secondary Logo
Virginia Diamond Pattern, eight diamonds on white variant
Secondary Logo
Virginia Diamond Pattern, eight diamonds on orange variant
Secondary Logo
Virginia Diamond Pattern, eight diamonds on navy variant
Secondary Logo
Virginia Diamond Pattern, seven diamonds on white variant
Secondary Logo
Virginia Diamond Pattern, seven diamonds on orange variant
Secondary Logo
Virginia Diamond Pattern, seven diamonds on navy variant
Secondary Logo
Virginia Diamond Pattern, five diamonds on white variant
Secondary Logo
Virginia Diamond Pattern, five diamonds on orange variant
Secondary Logo
Virginia Diamond Pattern, five diamonds on navy variant
Secondary Logo
Virginia Diamond Pattern, three diamonds on white variant
Secondary Logo
Virginia Diamond Pattern, three diamonds on orange variant
Secondary Logo
Virginia Diamond Pattern, three diamonds on navy variant
Secondary Logo
University of Virginia logo, orange and navy, two-line wordmark variant, cell 146
Secondary Logo
University of Virginia logo, orange and white on navy, two-line wordmark variant, cell 147
Secondary Logo
University of Virginia logo, black, two-line wordmark variant, cell 148
Secondary Logo
University of Virginia logo, white on navy, two-line wordmark variant, cell 149
Secondary Logo
University of Virginia logo, stacked orange and navy, two-line wordmark variant, cell 150
Secondary Logo
University of Virginia logo, stacked orange and white on navy, two-line wordmark variant, cell 151
Secondary Logo
University of Virginia logo, stacked black, two-line wordmark variant, cell 152
Secondary Logo
University of Virginia logo, stacked white on navy, two-line wordmark variant, cell 153
Secondary Logo
University of Virginia logo, orange and navy, one-line wordmark variant, cell 154
Secondary Logo
University of Virginia logo, orange and white on navy, one-line wordmark variant, cell 155
Secondary Logo
University of Virginia logo, black, one-line wordmark variant, cell 156
Secondary Logo
University of Virginia logo, white on navy, one-line wordmark variant, cell 157
Secondary Logo
Split-V mark, orange V, navy text variant, cell 185
Secondary Logo
Split-V mark, white V, white text on navy variant, cell 186
Secondary Logo
Split-V mark, orange V, white text on navy variant, cell 187
Secondary Logo
Split-V mark, white V, white text on navy variant, cell 188
Secondary Logo
Split-V mark, navy V, navy text variant, cell 189
Secondary Logo
Split-V mark, black V, black text variant, cell 190
Secondary Logo
Split-V mark, white V, navy text on orange variant, cell 191
Secondary Logo
Split-V mark, navy V, white text on orange variant, cell 192
Secondary Logo
Split-V mark, white V, white text on orange variant, cell 193
Secondary Logo
Split-V mark, orange V, orange text variant, cell 194
Secondary Logo
Commercial Seal, color variant, cell 195
Secondary Logo
Commercial Seal, black variant, cell 196
Secondary Logo
University Seal, black variant, cell 197
Secondary Logo
Rotunda mark, orange variant, cell 198
Secondary Logo
Rotunda mark, orange on navy variant, cell 199
Secondary Logo
Rotunda mark, black variant, cell 200
Secondary Logo
Rotunda mark, white on navy variant, cell 201
Secondary Logo
Virginia wordmark, white variant
Wordmark
VIRGINIA wordmark, navy variant, cell 34
Wordmark
VIRGINIA wordmark, orange on navy variant, cell 35
Wordmark
VIRGINIA wordmark, navy on orange variant, cell 36
Wordmark
VIRGINIA wordmark, navy outline variant, cell 37
Wordmark
VIRGINIA wordmark, white on navy variant, cell 38
Wordmark
VIRGINIA wordmark, navy with orange outline variant, cell 39
Wordmark
VIRGINIA wordmark, white with orange outline on navy variant, cell 40
Wordmark
VIRGINIA wordmark, white with navy outline on orange variant, cell 41
Wordmark
VIRGINIA wordmark, navy with white outline variant, cell 42
Wordmark
VIRGINIA wordmark, white with navy outline on navy variant, cell 43
Wordmark
VIRGINIA wordmark, orange with navy outline variant, cell 44
Wordmark
VIRGINIA wordmark, orange with white outline on navy variant, cell 45
Wordmark
VIRGINIA wordmark, navy with white outline on orange variant, cell 46
Wordmark
VIRGINIA wordmark, white outline variant, cell 47
Wordmark
VIRGINIA wordmark, orange outline on navy variant, cell 48
Wordmark
VIRGINIA wordmark, orange variant, cell 49
Wordmark
VIRGINIA wordmark, white on navy variant, cell 50
Wordmark
VIRGINIA wordmark, white on orange variant, cell 51
Wordmark
VIRGINIA wordmark, orange variant, cell 52
Wordmark
CAVALIERS wordmark, navy variant, cell 53
Wordmark
CAVALIERS wordmark, orange on navy variant, cell 54
Wordmark
CAVALIERS wordmark, navy on orange variant, cell 55
Wordmark
CAVALIERS wordmark, navy outline variant, cell 56
Wordmark
CAVALIERS wordmark, white on navy variant, cell 57
Wordmark
CAVALIERS wordmark, navy with orange outline variant, cell 58
Wordmark
CAVALIERS wordmark, white with orange outline on navy variant, cell 59
Wordmark
CAVALIERS wordmark, white with navy outline on orange variant, cell 60
Wordmark
CAVALIERS wordmark, navy with white outline variant, cell 61
Wordmark
CAVALIERS wordmark, white with navy outline on navy variant, cell 62
Wordmark
CAVALIERS wordmark, orange with navy outline variant, cell 63
Wordmark
CAVALIERS wordmark, orange with white outline on navy variant, cell 64
Wordmark
CAVALIERS wordmark, navy with white outline on orange variant, cell 65
Wordmark
CAVALIERS wordmark, white outline variant, cell 66
Wordmark
CAVALIERS wordmark, orange outline on navy variant, cell 67
Wordmark
CAVALIERS wordmark, orange variant, cell 68
Wordmark
CAVALIERS wordmark, white on navy variant, cell 69
Wordmark
CAVALIERS wordmark, white on orange variant, cell 70
Wordmark
CAVALIERS wordmark, orange variant, cell 71
Wordmark
HOOS wordmark, navy variant, cell 72
Wordmark
HOOS wordmark, orange on navy variant, cell 73
Wordmark
HOOS wordmark, navy on orange variant, cell 74
Wordmark
HOOS wordmark, navy outline variant, cell 75
Wordmark
HOOS wordmark, white on navy variant, cell 76
Wordmark
HOOS wordmark, navy with orange outline variant, cell 77
Wordmark
HOOS wordmark, white with orange outline on navy variant, cell 78
Wordmark
HOOS wordmark, white with navy outline on orange variant, cell 79
Wordmark
HOOS wordmark, navy with white outline variant, cell 80
Wordmark
HOOS wordmark, white with navy outline on navy variant, cell 81
Wordmark
HOOS wordmark, orange with navy outline variant, cell 82
Wordmark
HOOS wordmark, orange with white outline on navy variant, cell 83
Wordmark
HOOS wordmark, navy with white outline on orange variant, cell 84
Wordmark
HOOS wordmark, white outline variant, cell 85
Wordmark
HOOS wordmark, orange outline on navy variant, cell 86
Wordmark
HOOS wordmark, orange variant, cell 87
Wordmark
HOOS wordmark, white on navy variant, cell 88
Wordmark
HOOS wordmark, white on orange variant, cell 89
Wordmark
HOOS wordmark, orange variant, cell 90
Wordmark
VIRGINIA wordmark, white on black variant, cell 94
Wordmark
CAVALIERS wordmark, white on black variant, cell 95
Wordmark
HOOS wordmark, white on black variant, cell 96
Wordmark
Virginia Baseball Script, orange with navy outline variant, cell 118
Wordmark
Virginia Baseball Script, navy with orange outline variant, cell 119
Wordmark
Virginia Baseball Script, orange with white outline variant, cell 120
Wordmark
Virginia Baseball Script, navy with white outline variant, cell 121
Wordmark
Virginia Baseball Script, orange with navy outline on navy variant, cell 122
Wordmark
Virginia Baseball Script, white with navy outline on navy variant, cell 123
Wordmark
Virginia Baseball Script, navy with white outline on orange variant, cell 124
Wordmark
Virginia Baseball Script, white with navy outline on orange variant, cell 125
Wordmark
Virginia Baseball Script, orange with white outline on navy variant, cell 126
Wordmark
Virginia Baseball Script, white with orange outline on navy variant, cell 127
Wordmark
Hoos Baseball Script, orange with navy outline variant, cell 128
Wordmark
Hoos Baseball Script, navy with orange outline variant, cell 129
Wordmark
Hoos Baseball Script, orange with white outline variant, cell 130
Wordmark
Hoos Baseball Script, navy with white outline variant, cell 131
Wordmark
Hoos Baseball Script, orange with navy outline on navy variant, cell 132
Wordmark
Hoos Baseball Script, white with navy outline on navy variant, cell 133
Wordmark
Hoos Baseball Script, navy with white outline on orange variant, cell 134
Wordmark
Hoos Baseball Script, white with navy outline on orange variant, cell 135
Wordmark
Hoos Baseball Script, orange with white outline on navy variant, cell 136
Wordmark
Hoos Baseball Script, white with orange outline on navy variant, cell 137
Wordmark
Virginia Diamonds, white diamonds with orange outline, navy text variant, cell 138
Wordmark
Virginia Diamonds, white diamonds with navy outline, orange text variant, cell 139
Wordmark
Virginia Diamonds, white diamonds with orange outline, orange text variant, cell 140
Wordmark
Virginia Diamonds, white diamonds with navy outline, navy text variant, cell 141
Wordmark
Virginia Diamonds, orange diamonds with white outline, navy text variant, cell 142
Wordmark
Virginia Diamonds, navy diamonds with white outline, orange text variant, cell 143
Wordmark
Virginia Diamonds, white diamonds with navy outline, orange text on orange variant, cell 144
Wordmark
Virginia Diamonds, white diamonds with orange outline, navy text on navy variant, cell 145
Wordmark
Arch Virginia wordmark, orange outline variant, cell 165
Wordmark
Arch Virginia wordmark, orange variant, cell 166
Wordmark
Arch Virginia wordmark, navy variant, cell 167
Wordmark
Arch Virginia wordmark, black variant, cell 168
Wordmark
Arch Virginia wordmark, white on navy variant, cell 171
Wordmark
Arch Virginia wordmark, white on orange variant, cell 172
Wordmark
Arch Virginia wordmark, white on navy variant, cell 181
Wordmark
Arch Virginia wordmark, white on orange variant, cell 182
Wordmark
Arch Virginia wordmark, orange on navy variant, cell 183
Wordmark
Arch Virginia wordmark, navy on orange variant, cell 184
Wordmark
font numbers, navy variant
Lettermark
font numbers, orange variant
Lettermark
font numbers, navy with orange outline variant
Lettermark
font numbers, orange with navy outline variant
Lettermark
font alphabet, navy variant
Lettermark
font alphabet, orange variant
Lettermark
UVA monogram with Rotunda, orange and navy variant, cell 158
Lettermark
UVA monogram with Rotunda, orange and white on navy variant, cell 159
Lettermark
UVA monogram with Rotunda, black variant, cell 160
Lettermark
UVA monogram with Rotunda, white on navy variant, cell 161
Lettermark
UVA monogram, navy variant, cell 162
Lettermark
UVA monogram, white on navy variant, cell 163
Lettermark
UVA monogram, black variant, cell 164
Lettermark
Block V lettermark, white on navy variant, cell 169
Lettermark
Block V lettermark, white on orange variant, cell 170
Lettermark
Block V lettermark, orange with navy outline variant, cell 173
Lettermark
Block V lettermark, orange variant, cell 174
Lettermark
Block V lettermark, navy variant, cell 175
Lettermark
Block V lettermark, black variant, cell 176
Lettermark
Block V lettermark, white on navy variant, cell 177
Lettermark
Block V lettermark, white on orange variant, cell 178
Lettermark
Block V lettermark, orange on navy variant, cell 179
Lettermark
Block V lettermark, navy on orange variant, cell 180
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal and Rotunda Usage Restriction

The University seal and Rotunda require special permission to use. The University seal is not permitted on products for resale.

hard rule

No Mixing Athletics and Institutional Marks

Athletics marks and institutional marks should not be used on the same product.

hard rule

No Alterations or Overlaid Graphics on Key Marks

No alterations or overlaid graphics may be applied to the seal, V-Sabre or institutional identity marks.

hard rule

Mascot Caricature Prohibition

Mascot caricatures are not permitted.

hard rule

No Drug or Tobacco References with University Marks

No references to drugs or tobacco-related products may be used in conjunction with University marks.

hard rule

V-Sabre Mark Usage

When referring to varsity athletic sports, the V-Sabre mark must be used but not in combination with any other marks or logos. The V-Sabre mark cannot appear inside a containing shape or against distracting textures, repeated patterns or images.

hard rule

Cavalier Dark Mode Usage Restriction

The Cavalier Dark Mode collection is exclusive to the University's official athletic sideline partner, and the use of white marks on black apparel is prohibited outside of this program.

hard rule

Virginia Diamond Pattern Guidelines

The diamond pattern needs to include at least three diamonds, used exclusively in a horizontal linear format, not vertical or stacked. The diamond pattern can exist on a garment in various locations, but an official University of Virginia Athletics mark must also be present on the garment. Athletics marks approved for use in conjunction with the diamond pattern are the V-Sabre and the Virginia Wordmark. No marks are allowed to be used inside the diamond pattern. The diamond pattern may not be paired with the Virginia Diamonds marks. Provide space equal to at least half a diamond's height around the pattern. Diamonds must be no smaller than 0.5".

hard rule

University Marks and Monogram Usage Restriction

University marks and monogram cannot appear against distracting textures, repeated patterns or images. University marks and monogram use UVA Orange.

hard rule

Split-V Mark Usage

The split-V can appear with text other than 'Virginia' when being used by faculty, staff, students and affiliated groups showing their UVA spirit and pride. The split-V is for informal purposes, and it is the only mark that most student groups are allowed use. It should not take the place of the University's official logos on publications and products that represent UVA and its schools, offices and units. Alterations to the split-V or the dynamic templates are not permitted.

hard rule

Commercial Seal Usage Restriction

The commercial seal may only be used by vendors selling to UVA Bookstores or selected products sold off Grounds.