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Brand Guidelines

Utah Valley University

Location
Orem, Utah
Established
1941
Mascot
Willy the Wolverine
Code
UVU_NCAA
League
NCAA
Licensing Agency
CLC
Utah Valley University

Official Color Palette

Official Color Palette

Approved Fashion Colors

Tartan Pattern Thread Count and Color Details

Guideline Assets

mascot head, white on black variant, cell 1
Primary Logo
mascot head, white and black on black variant, cell 2
Primary Logo
mascot head, white on green variant, cell 3
Primary Logo
mascot head, white and green on green variant, cell 4
Primary Logo
mascot head, green on gray variant, cell 5
Primary Logo
mascot head, green on white variant, cell 6
Primary Logo
UVU horizontal mark, white on black variant, cell 94
Primary Logo
UVU horizontal mark, white on dark green variant, cell 95
Primary Logo
UVU horizontal mark, white on bright green variant, cell 96
Primary Logo
UVU horizontal mark, black on grey variant, cell 97
Primary Logo
UVU horizontal mark, green on white variant, cell 98
Primary Logo
mascot head with Utah Valley Wolverines wordmark, white on black variant, cell 7
Secondary Logo
mascot head with Utah Valley Wolverines wordmark, white and black on black variant, cell 8
Secondary Logo
mascot head with Utah Valley Wolverines wordmark, white on green variant, cell 9
Secondary Logo
mascot head with Utah Valley Wolverines wordmark, white and green on green variant, cell 10
Secondary Logo
mascot head with Utah Valley Wolverines wordmark, green on gray variant, cell 11
Secondary Logo
mascot head with Utah Valley Wolverines wordmark, green on white variant, cell 12
Secondary Logo
mascot head with Utah Valley University wordmark, white on black variant, cell 13
Secondary Logo
mascot head with Utah Valley University wordmark, white and black on black variant, cell 14
Secondary Logo
mascot head with Utah Valley University wordmark, white on green variant, cell 15
Secondary Logo
mascot head with Utah Valley University wordmark, white and green on green variant, cell 16
Secondary Logo
mascot head with Utah Valley University wordmark, green on gray variant, cell 17
Secondary Logo
mascot head with Utah Valley University wordmark, green on white variant, cell 18
Secondary Logo
mascot head with Utah Valley wordmark, white on black variant, cell 25
Secondary Logo
mascot head with Utah Valley wordmark, white and black on black variant, cell 26
Secondary Logo
mascot head with Utah Valley wordmark, white on green variant, cell 27
Secondary Logo
mascot head with Utah Valley wordmark, white and green on green variant, cell 28
Secondary Logo
mascot head with Utah Valley wordmark, green on gray variant, cell 29
Secondary Logo
mascot head with Utah Valley wordmark, green on white variant, cell 30
Secondary Logo
Wolverine head + WOLVERINES, white on black variant, cell 31
Secondary Logo
Wolverine head + WOLVERINES, green/black on white variant, cell 32
Secondary Logo
Wolverine head + WOLVERINES, white on hunter green variant, cell 33
Secondary Logo
Wolverine head + WOLVERINES, white on kelly green variant, cell 34
Secondary Logo
Wolverine head + WOLVERINES, white on grey variant, cell 35
Secondary Logo
Wolverine head + WOLVERINES, green/black on white variant, cell 36
Secondary Logo
Wolverine head + UTAH VALLEY, white on black variant, cell 37
Secondary Logo
Wolverine head + UTAH VALLEY, green/black on white variant, cell 38
Secondary Logo
Wolverine head + UTAH VALLEY, white on hunter green variant, cell 39
Secondary Logo
Wolverine head + UTAH VALLEY, white on kelly green variant, cell 40
Secondary Logo
Wolverine head + UTAH VALLEY, white on grey variant, cell 41
Secondary Logo
Wolverine head + UTAH VALLEY, green/black on white variant, cell 42
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, white on black variant, cell 43
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, green/black on white variant, cell 44
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, white on hunter green variant, cell 45
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, white on kelly green variant, cell 46
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, white on grey variant, cell 47
Secondary Logo
UTAH VALLEY UNIVERSITY wordmark with head, green/black on white variant, cell 48
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, white on black variant, cell 49
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, green/black on white variant, cell 50
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, white on hunter green variant, cell 51
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, white on kelly green variant, cell 52
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, white on grey variant, cell 53
Secondary Logo
UTAH VALLEY WOLVERINES wordmark with head, green/black on white variant, cell 54
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, white on black variant, cell 55
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, green/black on white variant, cell 56
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, white on hunter green variant, cell 57
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, white on kelly green variant, cell 58
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, white on grey variant, cell 59
Secondary Logo
UTAH VALLEY WOLVERINES stacked wordmark with head, green/black on white variant, cell 60
Secondary Logo
UVU square mark, white on black variant, cell 99
Secondary Logo
UVU square mark, white on dark green variant, cell 100
Secondary Logo
UVU square mark, white on bright green variant, cell 101
Secondary Logo
UVU square mark, black on grey variant, cell 102
Secondary Logo
UVU square mark, green on white variant, cell 103
Secondary Logo
school seal, white on black variant, cell 104
Secondary Logo
school seal, white on dark green variant, cell 105
Secondary Logo
school seal, white on bright green variant, cell 106
Secondary Logo
school seal, black on grey variant, cell 107
Secondary Logo
school seal, green on white variant, cell 108
Secondary Logo
school seal, black on white variant, cell 109
Secondary Logo
school seal, foil variant, cell 110
Secondary Logo
Utah Valley Wolverines wordmark with integrated mascot head, white on black variant, cell 19
Wordmark
Utah Valley Wolverines wordmark with integrated mascot head, white and black on black variant, cell 20
Wordmark
Utah Valley Wolverines wordmark with integrated mascot head, white on green variant, cell 21
Wordmark
Utah Valley Wolverines wordmark with integrated mascot head, white and green on green variant, cell 22
Wordmark
Utah Valley Wolverines wordmark with integrated mascot head, green on gray variant, cell 23
Wordmark
Utah Valley Wolverines wordmark with integrated mascot head, green on white variant, cell 24
Wordmark
UTAH VALLEY wordmark, white on black variant, cell 61
Wordmark
UTAH VALLEY wordmark, green/black on white variant, cell 62
Wordmark
UTAH VALLEY wordmark, white on hunter green variant, cell 63
Wordmark
UTAH VALLEY wordmark, white on kelly green variant, cell 64
Wordmark
UTAH VALLEY wordmark, white on grey variant, cell 65
Wordmark
UTAH VALLEY wordmark, green/black on white variant, cell 66
Wordmark
WOLVERINES wordmark, white on black variant, cell 67
Wordmark
WOLVERINES wordmark, green/black on white variant, cell 68
Wordmark
WOLVERINES wordmark, white on hunter green variant, cell 69
Wordmark
WOLVERINES wordmark, white on kelly green variant, cell 70
Wordmark
WOLVERINES wordmark, white on grey variant, cell 71
Wordmark
WOLVERINES wordmark, green/black on white variant, cell 72
Wordmark
UVU monogram, white on black variant, cell 84
Lettermark
UVU monogram, white on dark green variant, cell 85
Lettermark
UVU monogram, white on bright green variant, cell 86
Lettermark
UVU monogram, black on grey variant, cell 87
Lettermark
UVU monogram, green on white variant, cell 88
Lettermark
UVU monogram, bold white on black variant, cell 89
Lettermark
UVU monogram, bold white on dark green variant, cell 90
Lettermark
UVU monogram, bold white on bright green variant, cell 91
Lettermark
UVU monogram, bold black on grey variant, cell 92
Lettermark
UVU monogram, bold green on white variant, cell 93
Lettermark
mascot head with wordmark, Athletics variant, cell 73
Sport Logo
mascot head with wordmark, Basketball variant, cell 74
Sport Logo
mascot head with wordmark, Baseball variant, cell 75
Sport Logo
mascot head with wordmark, Soccer variant, cell 76
Sport Logo
mascot head with wordmark, Wrestling variant, cell 77
Sport Logo
soccer crest, full color on black variant, cell 78
Sport Logo
soccer crest, white on black variant, cell 79
Sport Logo
soccer crest, full color on green variant, cell 80
Sport Logo
soccer crest, white on green variant, cell 81
Sport Logo
soccer crest, full color on grey variant, cell 82
Sport Logo
soccer crest, full color on white variant, cell 83
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Mark Color Rule

Mascot teeth and eyes should always be lighter than the background color.

hard rule

Approved Fonts

UVU uses three approved fonts: Stratum, UVU Wolverine, and Vitesse. UVU Wolverine is available upon request (pending approval). Stratum and Vitesse must be purchased.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by Utah Valley University shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.