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Utah Valley University Brand Guidelines

Location
Orem, Utah
Established
1941
Mascot
Willy the Wolverine
Code
UVU_NCAA
League
NCAA
Licensing Agency
CLC
Utah Valley University

Official Brand Colors

Official Color Palette

Approved Fashion Colors

Tartan Pattern Thread Count and Color Details

Logos & Marks

mascot head, white on black variant, cell 1
Primary LogoLast Updated : 5/21/2026
mascot head, white and black on black variant, cell 2
Primary LogoLast Updated : 5/21/2026
mascot head, white on green variant, cell 3
Primary LogoLast Updated : 5/21/2026
mascot head, white and green on green variant, cell 4
Primary LogoLast Updated : 5/21/2026
mascot head, green on gray variant, cell 5
Primary LogoLast Updated : 5/21/2026
mascot head, green on white variant, cell 6
Primary LogoLast Updated : 5/21/2026
UVU horizontal mark, white on black variant, cell 94
Primary LogoLast Updated : 5/21/2026
UVU horizontal mark, white on dark green variant, cell 95
Primary LogoLast Updated : 5/21/2026
UVU horizontal mark, white on bright green variant, cell 96
Primary LogoLast Updated : 5/21/2026
UVU horizontal mark, black on grey variant, cell 97
Primary LogoLast Updated : 5/21/2026
UVU horizontal mark, green on white variant, cell 98
Primary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, white on black variant, cell 7
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, white and black on black variant, cell 8
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, white on green variant, cell 9
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, white and green on green variant, cell 10
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, green on gray variant, cell 11
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley Wolverines wordmark, green on white variant, cell 12
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, white on black variant, cell 13
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, white and black on black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, white on green variant, cell 15
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, white and green on green variant, cell 16
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, green on gray variant, cell 17
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley University wordmark, green on white variant, cell 18
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, white on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, white and black on black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, white on green variant, cell 27
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, white and green on green variant, cell 28
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, green on gray variant, cell 29
Secondary LogoLast Updated : 5/21/2026
mascot head with Utah Valley wordmark, green on white variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, white on black variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, green/black on white variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, white on hunter green variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, white on kelly green variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, white on grey variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Wolverine head + WOLVERINES, green/black on white variant, cell 36
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, white on black variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, green/black on white variant, cell 38
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, white on hunter green variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, white on kelly green variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, white on grey variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Wolverine head + UTAH VALLEY, green/black on white variant, cell 42
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, white on black variant, cell 43
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, green/black on white variant, cell 44
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, white on hunter green variant, cell 45
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, white on kelly green variant, cell 46
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, white on grey variant, cell 47
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY UNIVERSITY wordmark with head, green/black on white variant, cell 48
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, white on black variant, cell 49
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, green/black on white variant, cell 50
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, white on hunter green variant, cell 51
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, white on kelly green variant, cell 52
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, white on grey variant, cell 53
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES wordmark with head, green/black on white variant, cell 54
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, white on black variant, cell 55
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, green/black on white variant, cell 56
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, white on hunter green variant, cell 57
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, white on kelly green variant, cell 58
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, white on grey variant, cell 59
Secondary LogoLast Updated : 5/21/2026
UTAH VALLEY WOLVERINES stacked wordmark with head, green/black on white variant, cell 60
Secondary LogoLast Updated : 5/21/2026
UVU square mark, white on black variant, cell 99
Secondary LogoLast Updated : 5/21/2026
UVU square mark, white on dark green variant, cell 100
Secondary LogoLast Updated : 5/21/2026
UVU square mark, white on bright green variant, cell 101
Secondary LogoLast Updated : 5/21/2026
UVU square mark, black on grey variant, cell 102
Secondary LogoLast Updated : 5/21/2026
UVU square mark, green on white variant, cell 103
Secondary LogoLast Updated : 5/21/2026
school seal, white on black variant, cell 104
Secondary LogoLast Updated : 5/21/2026
school seal, white on dark green variant, cell 105
Secondary LogoLast Updated : 5/21/2026
school seal, white on bright green variant, cell 106
Secondary LogoLast Updated : 5/21/2026
school seal, black on grey variant, cell 107
Secondary LogoLast Updated : 5/21/2026
school seal, green on white variant, cell 108
Secondary LogoLast Updated : 5/21/2026
school seal, black on white variant, cell 109
Secondary LogoLast Updated : 5/21/2026
school seal, foil variant, cell 110
Secondary LogoLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, white on black variant, cell 19
WordmarkLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, white and black on black variant, cell 20
WordmarkLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, white on green variant, cell 21
WordmarkLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, white and green on green variant, cell 22
WordmarkLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, green on gray variant, cell 23
WordmarkLast Updated : 5/21/2026
Utah Valley Wolverines wordmark with integrated mascot head, green on white variant, cell 24
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, white on black variant, cell 61
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, green/black on white variant, cell 62
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, white on hunter green variant, cell 63
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, white on kelly green variant, cell 64
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, white on grey variant, cell 65
WordmarkLast Updated : 5/21/2026
UTAH VALLEY wordmark, green/black on white variant, cell 66
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, white on black variant, cell 67
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, green/black on white variant, cell 68
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, white on hunter green variant, cell 69
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, white on kelly green variant, cell 70
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, white on grey variant, cell 71
WordmarkLast Updated : 5/21/2026
WOLVERINES wordmark, green/black on white variant, cell 72
WordmarkLast Updated : 5/21/2026
UVU monogram, white on black variant, cell 84
LettermarkLast Updated : 5/21/2026
UVU monogram, white on dark green variant, cell 85
LettermarkLast Updated : 5/21/2026
UVU monogram, white on bright green variant, cell 86
LettermarkLast Updated : 5/21/2026
UVU monogram, black on grey variant, cell 87
LettermarkLast Updated : 5/21/2026
UVU monogram, green on white variant, cell 88
LettermarkLast Updated : 5/21/2026
UVU monogram, bold white on black variant, cell 89
LettermarkLast Updated : 5/21/2026
UVU monogram, bold white on dark green variant, cell 90
LettermarkLast Updated : 5/21/2026
UVU monogram, bold white on bright green variant, cell 91
LettermarkLast Updated : 5/21/2026
UVU monogram, bold black on grey variant, cell 92
LettermarkLast Updated : 5/21/2026
UVU monogram, bold green on white variant, cell 93
LettermarkLast Updated : 5/21/2026
mascot head with wordmark, Athletics variant, cell 73
Sport LogoLast Updated : 5/21/2026
mascot head with wordmark, Basketball variant, cell 74
Sport LogoLast Updated : 5/21/2026
mascot head with wordmark, Baseball variant, cell 75
Sport LogoLast Updated : 5/21/2026
mascot head with wordmark, Soccer variant, cell 76
Sport LogoLast Updated : 5/21/2026
mascot head with wordmark, Wrestling variant, cell 77
Sport LogoLast Updated : 5/21/2026
soccer crest, full color on black variant, cell 78
Sport LogoLast Updated : 5/21/2026
soccer crest, white on black variant, cell 79
Sport LogoLast Updated : 5/21/2026
soccer crest, full color on green variant, cell 80
Sport LogoLast Updated : 5/21/2026
soccer crest, white on green variant, cell 81
Sport LogoLast Updated : 5/21/2026
soccer crest, full color on grey variant, cell 82
Sport LogoLast Updated : 5/21/2026
soccer crest, full color on white variant, cell 83
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Mark Color Rule

Mascot teeth and eyes should always be lighter than the background color.

hard rule

Approved Fonts

UVU uses three approved fonts: Stratum, UVU Wolverine, and Vitesse. UVU Wolverine is available upon request (pending approval). Stratum and Vitesse must be purchased.

hard rule

Future Indicia Adoption

Any Indicia adopted hereafter and used or approved for use by Utah Valley University shall be deemed to be additions to the Indicia as though shown above and shall be subject to the terms and conditions of the Agreement.