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Utah State University Brand Guidelines

Location
Logan, UT
Established
1888
Mascot
Aggies
Code
UTS_NCAA
League
NCAA
Licensing Agency
CLC
Utah State University

Official Brand Colors

Primary Color Palette

1888 Collection Color Palette

Logos & Marks

U State logo with Utah State University wordmark, horizontal lockup variant, cell 1
Primary LogoLast Updated : 5/22/2026
U State logo with Utah State University wordmark, stacked lockup variant, cell 2
Primary LogoLast Updated : 5/22/2026
U State logo with Utah State University wordmark, vertical lockup variant, cell 5
Primary LogoLast Updated : 5/22/2026
Utah State University seal, standard variant, cell 6
Secondary LogoLast Updated : 5/22/2026
U State logo, standalone variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Old Main building illustration, standard variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Bull mascot logo, standard variant, cell 10
Secondary LogoLast Updated : 5/22/2026
mascot, standing, Aggies jersey, blue outline variant, cell 13
Secondary LogoLast Updated : 5/22/2026
mascot, standing, Aggies jersey, black outline variant, cell 14
Secondary LogoLast Updated : 5/22/2026
mascot, standing, Utah State jersey variant, cell 15
Secondary LogoLast Updated : 5/22/2026
mascot, standing, Utah State jersey, pointing variant, cell 16
Secondary LogoLast Updated : 5/22/2026
mascot, baby blue variant, cell 27
Secondary LogoLast Updated : 5/22/2026
helmet marks, white and navy helmets variant, cell 28
Secondary LogoLast Updated : 5/22/2026
State logo, script in box variant, cell 32
Secondary LogoLast Updated : 5/22/2026
Tartan pattern, Hunter Green/Aggie Blue variant, cell 33
Secondary LogoLast Updated : 5/22/2026
est. 1888 pattern, Light Blue variant, cell 34
Secondary LogoLast Updated : 5/22/2026
bull head mascot, standard variant, cell 36
Secondary LogoLast Updated : 5/22/2026
Utah State University wordmark with state outline, standard variant, cell 37
Secondary LogoLast Updated : 5/22/2026
bull mascot with Utah State wordmark, standard variant, cell 38
Secondary LogoLast Updated : 5/22/2026
U lettermark with bull and STATE text, standard variant, cell 39
Secondary LogoLast Updated : 5/22/2026
STATE wordmark with state outline, standard variant, cell 40
Secondary LogoLast Updated : 5/22/2026
Utah State Aggies wordmark, standard variant, cell 41
Secondary LogoLast Updated : 5/22/2026
running bull mascot, standard variant, cell 42
Secondary LogoLast Updated : 5/22/2026
1888 seal, standard variant, cell 47
Secondary LogoLast Updated : 5/22/2026
bull head mascot with Utah State Aggies text, standard variant, cell 49
Secondary LogoLast Updated : 5/22/2026
Utah State University wordmark, horizontal variant, cell 3
WordmarkLast Updated : 5/22/2026
Utah State University wordmark, stacked variant, cell 4
WordmarkLast Updated : 5/22/2026
AGGIES wordmark, standard variant, cell 11
WordmarkLast Updated : 5/22/2026
UTAH STATE wordmark, standard variant, cell 12
WordmarkLast Updated : 5/22/2026
established 1888 wordmark, with tagline variant, cell 29
WordmarkLast Updated : 5/22/2026
established 1888 wordmark, standard variant, cell 30
WordmarkLast Updated : 5/22/2026
est. 1888 wordmark, standard variant, cell 31
WordmarkLast Updated : 5/22/2026
Utah State University wordmark, standard variant, cell 45
WordmarkLast Updated : 5/22/2026
Utah State Aggies wordmark, standard variant, cell 46
WordmarkLast Updated : 5/22/2026
Utah State University wordmark, standard variant, cell 48
WordmarkLast Updated : 5/22/2026
A lettermark, standard variant, cell 8
LettermarkLast Updated : 5/22/2026
USU lettermark, standard variant, cell 35
LettermarkLast Updated : 5/22/2026
USU lettermark in shield, standard variant, cell 43
LettermarkLast Updated : 5/22/2026
U lettermark with STATE text, standard variant, cell 44
LettermarkLast Updated : 5/22/2026
mascot, basketball variant, cell 17
Sport LogoLast Updated : 5/22/2026
mascot, cross country variant, cell 18
Sport LogoLast Updated : 5/22/2026
mascot, football variant, cell 19
Sport LogoLast Updated : 5/22/2026
mascot, golf variant, cell 20
Sport LogoLast Updated : 5/22/2026
mascot, gymnastics variant, cell 21
Sport LogoLast Updated : 5/22/2026
mascot, soccer variant, cell 22
Sport LogoLast Updated : 5/22/2026
mascot, softball variant, cell 23
Sport LogoLast Updated : 5/22/2026
mascot, tennis variant, cell 24
Sport LogoLast Updated : 5/22/2026
mascot, track & field variant, cell 25
Sport LogoLast Updated : 5/22/2026
mascot, volleyball variant, cell 26
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Logo Color Usage

Logos can only be Aggie Blue, Gray, White, Or Black. There are two color options for the U State and Bull marks. Logo colors from the school must be used. Logos cannot be modified.

hard rule

Spirit Marks Reference Requirement

Spirit Marks 8-11 must have a reference to Utah State or Aggies on the product(s).

hard rule

Established 1888 Verbiage Restriction

"Established 1888" can not be used on products not associated with the Established 1888 line. Can use 1888, Founded 1888, etc.

conditional rule

University Seal Usage

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

NIL Restriction

No use of current players' NIL is permitted on commercial products in violation of NCAA rules and regulations.