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Brand Guidelines

Utah - University of

Location
Salt Lake City, UT
Established
1850
Mascot
Swoop
Code
UT_NCAA
League
NCAA
Licensing Agency
CLC
Utah - University of

Official Color Palette

Official University Color Palette

Guideline Assets

Interlocking U, red variant, cell 1
Primary Logo
Interlocking U, red with white and black outlines variant, cell 2
Secondary Logo
Interlocking U, white on black background variant, cell 3
Secondary Logo
Block U, red with black outline variant, cell 4
Secondary Logo
Academic Mark, Interlocking U with 'THE UNIVERSITY OF UTAH' text variant, cell 5
Secondary Logo
Academic Mark, Block U variant, cell 6
Secondary Logo
University Seal, 1850 variant, cell 7
Secondary Logo
University Seal, MDCCCL variant, cell 8
Secondary Logo
Hand Mark, red outline variant, cell 9
Secondary Logo
Hand Mark, black outline variant, cell 10
Secondary Logo
Circle & Feather Mark, red and white on white variant, cell 15
Secondary Logo
Circle & Feather Mark, red and white on black background variant, cell 16
Secondary Logo
Circle & Feather Mark, red, white, and black on white variant, cell 17
Secondary Logo
Circle & Feather Mark, black and white on white variant, cell 18
Secondary Logo
Combination Logo, Block U in square frame variant, cell 19
Secondary Logo
Combination Logo, Interlocking U with 'GO UTES' text variant, cell 20
Secondary Logo
Utah Stripe, horizontal stripes variant, cell 21
Secondary Logo
Swoop mascot, holding flag with Drum & Feather logo, full color variant, cell 22
Secondary Logo
Swoop mascot, holding flag with Drum & Feather logo, black and white variant, cell 23
Secondary Logo
Swoop mascot, holding flag with block U logo, full color variant, cell 24
Secondary Logo
Swoop mascot, holding flag with block U logo, black and white variant, cell 25
Secondary Logo
Swoop mascot, holding flag with interlocking UU logo, full color variant, cell 26
Secondary Logo
Swoop mascot, holding flag with interlocking UU logo, black and white variant, cell 27
Secondary Logo
Swoop mascot, standing with hand out, full color variant, cell 28
Secondary Logo
Swoop mascot, standing with hand out, black and white variant, cell 29
Secondary Logo
Swoop mascot, running, full color variant, cell 30
Secondary Logo
Swoop mascot, running, black and white variant, cell 31
Secondary Logo
Swoop mascot, standing with hands on hips, full color variant, cell 32
Secondary Logo
Swoop mascot, standing with hands on hips, black and white variant, cell 33
Secondary Logo
Swoop mascot, holding basketball, color variant, cell 34
Secondary Logo
Swoop mascot, holding basketball, black and white variant, cell 35
Secondary Logo
Swoop mascot, standing, color variant, cell 36
Secondary Logo
Swoop mascot, standing, black and white variant, cell 37
Secondary Logo
Swoop mascot, holding football, color variant, cell 38
Secondary Logo
Swoop mascot, holding football, black and white variant, cell 39
Secondary Logo
Swoop mascot, standing with wordmark, color variant, cell 40
Secondary Logo
Swoop mascot, head, color variant, cell 41
Secondary Logo
Swoop mascot, head, black and white variant, cell 42
Secondary Logo
Swoop mascot, head with hat, color variant, cell 43
Secondary Logo
Swoop mascot, head with hat, black and white variant, cell 44
Secondary Logo
Swoop mascot, with lettermark, color variant, cell 45
Secondary Logo
Swoop mascot, with lettermark, reverse variant, cell 46
Secondary Logo
Helmet Mark, red helmet with Circle & Feather variant, cell 11
Sport Logo
Helmet Mark, black helmet with Circle & Feather variant, cell 12
Sport Logo
Helmet Mark, white helmet with Circle & Feather variant, cell 13
Sport Logo
Helmet Mark, white helmet with Interlocking U variant, cell 14
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Circle & Feather Mark Apparel Channel Restriction

Effective July 1, 2020: Circle & Feather Marks are permitted on apparel only in mid-tier and better channels; all channels available for non-apparel.

hard rule

Circle & Feather Mark Alignment Rule

When aligning the primary mark, center the mark to the circle, not the mark as a whole.

conditional rule

Seal Sales Restriction

The seal at Mark 8 is limited to sales to the Campus Store only and is permitted on a case-by-case basis.

hard rule

Mascot Mark Apparel Channel Restriction

Effective July 1, 2020 for marks 22 and 23: Mid-tier and better channels only for apparel; all channels available for non-apparel.

conditional rule

Swoop Mascot Object Addition Rule

Marks 28-29 are intended to have Swoop holding an object (football, basketball, sign, etc). Licensees may add objects to these marks, but all designs are subject to school review and approval.

conditional rule

University Seal Product Restriction

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

hard rule

Numbers on Products

University permits numbers on products for resale.

hard rule

Mascot Caricature Permission

Mascot caricatures permitted.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Prohibition on Blue

All marks should not be used in conjunction with blue, be it the color of the marks or products.