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Brand Guidelines

San Francisco, University of (USF)

Location
San Francisco, CA
Established
1855
Mascot
Don Francisco 'Donny'
Code
USF_NCAA
League
NCAA
Licensing Agency
CLC
San Francisco, University of (USF)

Official Color Palette

Official University Color Palette

Guideline Assets

USF Victory Shield, green/gold on white variant, cell 1
Primary Logo
USF Victory Shield, gold on green variant, cell 2
Primary Logo
USF Victory Shield, gold on black variant, cell 3
Primary Logo
USF Victory Shield, white on black variant, cell 4
Primary Logo
USF Shield Logo 1855, green/gold on white variant, cell 27
Primary Logo
USF Shield Logo 1855, gold on green variant, cell 28
Primary Logo
USF Shield Logo 1855, gold on black variant, cell 29
Primary Logo
Tertiary Logo - Bridge, green/gold on white variant, cell 19
Secondary Logo
Tertiary Logo - Bridge, gold on green variant, cell 20
Secondary Logo
Area Code Logo, green on white variant, cell 21
Secondary Logo
Area Code Logo, gold on white variant, cell 22
Secondary Logo
Area Code Logo, white on green variant, cell 23
Secondary Logo
Area Code Logo, gold on green variant, cell 24
Secondary Logo
Area Code Logo, white on black variant, cell 25
Secondary Logo
Area Code Logo, gold on black variant, cell 26
Secondary Logo
San Francisco Victory Mark, green/gold on white variant, cell 5
Wordmark
San Francisco Victory Mark, green on white variant, cell 6
Wordmark
San Francisco Victory Mark, gold on green variant, cell 7
Wordmark
San Francisco Victory Mark, white on green variant, cell 8
Wordmark
San Francisco Victory Mark, gold on black variant, cell 9
Wordmark
San Francisco Victory Mark, white on black variant, cell 10
Wordmark
Dons Victory Mark, green/gold on white variant, cell 11
Wordmark
Dons Victory Mark, gold on green variant, cell 12
Wordmark
Dons Victory Mark, gold on black variant, cell 13
Wordmark
Dons Victory Mark, white on black variant, cell 14
Wordmark
Dons Victory Mark, vertical green/gold on white variant, cell 15
Wordmark
Dons Victory Mark, vertical gold on green variant, cell 16
Wordmark
Dons Victory Mark, vertical gold on black variant, cell 17
Wordmark
San Francisco Collegiate, green/gold on white variant, cell 30
Wordmark
San Francisco Collegiate, gold on green variant, cell 31
Wordmark
San Francisco Collegiate, white on black variant, cell 32
Wordmark
Dons Collegiate, green/gold on white variant, cell 33
Wordmark
Dons Collegiate, gold on green variant, cell 34
Wordmark
Dons Collegiate, white on black variant, cell 35
Wordmark
San Francisco Vintage Script, green/gold on white variant, cell 36
Wordmark
San Francisco Vintage Script, gold on green variant, cell 37
Wordmark
San Francisco Vintage Script, gold on black variant, cell 38
Wordmark
Dons Vintage Script, green/gold on white variant, cell 39
Wordmark
Dons Vintage Script, gold on green variant, cell 40
Wordmark
Dons Vintage Script, gold on black variant, cell 41
Wordmark

Approved Verbiage

Rules & Guidelines

No usage rules specified.

San Francisco, University Of (USF) Brand Guidelines & Licensing