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Upper Iowa University Brand Guidelines

Location

Fayette, Iowa

Established

1857

Mascot

Peacocks

Code

UIU_NCAA

League

NCAA

Licensing Agency

CLC

Upper Iowa University

Official Brand Colors

Official University Color Palette

Logos & Marks

UI lettermark, blue variant, cell 1

Primary LogoLast Updated : 6/9/2026

Cock Power Mark, black variant, cell 9

Secondary LogoLast Updated : 5/21/2026

Peacock head, blue variant, cell 10

Secondary LogoLast Updated : 5/21/2026

Peacock head, blue with white outline variant, cell 11

Secondary LogoLast Updated : 5/21/2026

Peacock head, white on blue variant, cell 12

Secondary LogoLast Updated : 5/21/2026

Peacock head, light blue variant, cell 13

Secondary LogoLast Updated : 5/21/2026

Peacock head, white on black variant, cell 14

Secondary LogoLast Updated : 5/21/2026

Upper Iowa University lockup, blue variant, cell 15

Secondary LogoLast Updated : 5/21/2026

Upper Iowa University lockup, blue with white outline variant, cell 16

Secondary LogoLast Updated : 5/21/2026

Upper Iowa Peacocks lockup, blue variant, cell 17

Secondary LogoLast Updated : 5/21/2026

Upper Iowa Peacocks lockup, blue with white outline variant, cell 18

Secondary LogoLast Updated : 5/21/2026

Upper Iowa Alumni lockup, blue variant, cell 19

Secondary LogoLast Updated : 5/21/2026

Upper Iowa Alumni lockup, blue with white outline variant, cell 20

Secondary LogoLast Updated : 5/21/2026

Institutional mark with tagline, blue variant, cell 21

Secondary LogoLast Updated : 5/21/2026

Institutional mark with tagline, blue with white outline variant, cell 22

Secondary LogoLast Updated : 5/21/2026

Institutional mark with tagline, black variant, cell 23

Secondary LogoLast Updated : 5/21/2026

Institutional mark with tagline, light blue variant, cell 24

Secondary LogoLast Updated : 5/21/2026

Institutional mark with tagline, white on blue variant, cell 25

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark with tagline, blue variant, cell 26

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark with tagline, blue with white outline variant, cell 27

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark with tagline, black variant, cell 28

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark with tagline, light blue variant, cell 29

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark with tagline, white on blue variant, cell 30

Secondary LogoLast Updated : 5/21/2026

Institutional mark, blue variant, cell 31

Secondary LogoLast Updated : 5/21/2026

Institutional mark, blue with white outline variant, cell 32

Secondary LogoLast Updated : 5/21/2026

Institutional mark, black variant, cell 33

Secondary LogoLast Updated : 5/21/2026

Institutional mark, light blue variant, cell 34

Secondary LogoLast Updated : 5/21/2026

Institutional mark, white on blue variant, cell 35

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark, blue variant, cell 36

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark, blue with white outline variant, cell 37

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark, black variant, cell 38

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark, light blue variant, cell 39

Secondary LogoLast Updated : 5/21/2026

Horizontal institutional mark, white on blue variant, cell 40

Secondary LogoLast Updated : 5/21/2026

University seal, blue variant, cell 41

Secondary LogoLast Updated : 5/21/2026

University seal, white on blue variant, cell 42

Secondary LogoLast Updated : 5/21/2026

University seal, black variant, cell 43

Secondary LogoLast Updated : 5/21/2026

University seal, white on black variant, cell 44

Secondary LogoLast Updated : 5/21/2026

UI lettermark, blue with white outline variant, cell 2

LettermarkLast Updated : 5/21/2026

UI lettermark, white on blue variant, cell 3

LettermarkLast Updated : 5/21/2026

UI lettermark, light blue variant, cell 4

LettermarkLast Updated : 5/21/2026

UI lettermark, white with blue outline variant, cell 5

LettermarkLast Updated : 5/21/2026

UI lettermark, white with light blue outline variant, cell 6

LettermarkLast Updated : 5/21/2026

UI lettermark, black variant, cell 7

LettermarkLast Updated : 5/21/2026

UI lettermark, white on black variant, cell 8

LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permission

Mascot caricatures permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.