University Of Wisconsin-stevens Point Brand Guidelines

Never rotate the primary marks, symbol or logo. Never use unapproved color variation. Never distort or alter the proportions. Never alter placement of graphic components. Never combine athletic marks with UWSP marks. Never overlap logos. Never skew the marks, wordmarks or logo. Never use discontinued marks, graphics or logos. Never create graphic that looks like a seal or emblem. Take care to insure proper usage on colored backgrounds. The Athletic "SP" ligature is is the only approved variation of the interlocking "SP".

Never arch the athletic and non athletic wordmarks. Never stack UWSP when it is in the friz quadrata or athletic font. Never combine the Athletic font with the UWSP marks or logos.

Never alter the typography of university logos or wordmarks. Never add unapproved typography to university logos or wordmarks. Fonts used for university identifier (e.g. UWSP, UW-Stevens Point, Pointers) cannot be modified from their original form (arching the text is allowed). Never use fonts that are non-ledgable.