University Of Wisconsin-stevens Point Brand Guidelines

Location
Stevens Point, Wisconsin
Established
1894
Mascot
Pointer
Code
WSP_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin-Stevens Point

Official Brand Colors

Official University Color Palette

Logos & Marks

UWSP primary logo, full color variant, cell 1
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, full color on purple variant, cell 2
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, full color on gold variant, cell 3
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, full color on black variant, cell 4
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, 2-color variant, cell 5
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, 2-color on purple variant, cell 6
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, 2-color on gold variant, cell 7
Primary LogoLast Updated : 6/9/2026
UWSP primary logo, 1-color white on black variant, cell 8
Primary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, full color variant, cell 9
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, full color on purple variant, cell 10
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, full color on gold variant, cell 11
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, full color on black variant, cell 12
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, 2-color variant, cell 13
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, 2-color on purple variant, cell 14
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, 2-color on gold variant, cell 15
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo, 1-color white on black variant, cell 16
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, full color variant, cell 17
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, full color on purple variant, cell 18
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, full color on gold variant, cell 19
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, full color on black variant, cell 20
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, 2-color variant, cell 21
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, 2-color on purple variant, cell 22
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, 2-color on gold variant, cell 23
Secondary LogoLast Updated : 6/9/2026
UWSP alternate primary logo stacked, 1-color white on black variant, cell 24
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, full color variant, cell 25
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, full color on purple variant, cell 26
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, full color on gold variant, cell 27
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, 1-color white on black variant, cell 28
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, 2-color variant, cell 29
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, 2-color on purple variant, cell 30
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, 2-color on gold variant, cell 31
Secondary LogoLast Updated : 6/9/2026
UWSP dog head logo, 2-color on black variant, cell 32
Secondary LogoLast Updated : 6/9/2026
University of Wisconsin Stevens Point mark, full color variant, cell 89
Secondary LogoLast Updated : 6/9/2026
University of Wisconsin Stevens Point mark, 1-color black variant, cell 90
Secondary LogoLast Updated : 6/9/2026
University of Wisconsin Stevens Point mark stacked, full color variant, cell 91
Secondary LogoLast Updated : 6/9/2026
University of Wisconsin Stevens Point mark stacked, 1-color black variant, cell 92
Secondary LogoLast Updated : 6/9/2026
UWSP Marshfield Marauders logo, full color variant, cell 96
Secondary LogoLast Updated : 6/9/2026
UWSP Marshfield Marauders logo, 1-color black variant, cell 97
Secondary LogoLast Updated : 6/9/2026
UW-Stevens Point Marshfield Marauders logo, full color variant, cell 98
Secondary LogoLast Updated : 6/9/2026
UW-Stevens Point Marshfield Marauders logo, 1-color black variant, cell 99
Secondary LogoLast Updated : 6/9/2026
UW-Stevens Point Marshfield Marauders horizontal logo, full color variant, cell 100
Secondary LogoLast Updated : 6/9/2026
Marauder head logo, full color variant, cell 101
Secondary LogoLast Updated : 6/9/2026
Marauder head logo, 1-color black variant, cell 102
Secondary LogoLast Updated : 6/9/2026
UWSP Wausau Huskies logo, full color variant, cell 105
Secondary LogoLast Updated : 6/9/2026
UW-Stevens Point Wausau Huskies logo, full color variant, cell 106
Secondary LogoLast Updated : 6/9/2026
UW-Stevens Point Wausau Huskies horizontal logo, full color variant, cell 107
Secondary LogoLast Updated : 6/9/2026
Husky head logo, full color variant, cell 108
Secondary LogoLast Updated : 6/9/2026
Marshfield UW-Stevens Point mark, full color variant, cell 111
Secondary LogoLast Updated : 6/9/2026
Marshfield UW-Stevens Point mark, 1-color black variant, cell 112
Secondary LogoLast Updated : 6/9/2026
Marshfield UW-Stevens Point mark stacked, full color variant, cell 113
Secondary LogoLast Updated : 6/9/2026
Marshfield UW-Stevens Point mark stacked, 1-color black variant, cell 114
Secondary LogoLast Updated : 6/9/2026
Wausau UW-Stevens Point mark, full color variant, cell 115
Secondary LogoLast Updated : 6/9/2026
Wausau UW-Stevens Point mark, 1-color black variant, cell 116
Secondary LogoLast Updated : 6/9/2026
Wausau UW-Stevens Point mark stacked, full color variant, cell 117
Secondary LogoLast Updated : 6/9/2026
Wausau UW-Stevens Point mark stacked, 1-color black variant, cell 118
Secondary LogoLast Updated : 6/9/2026
UWSP wordmark, full color variant, cell 33
WordmarkLast Updated : 6/9/2026
UWSP wordmark, full color on purple variant, cell 34
WordmarkLast Updated : 6/9/2026
UWSP wordmark, full color on gold variant, cell 35
WordmarkLast Updated : 6/9/2026
UWSP wordmark, 1-color white on black variant, cell 36
WordmarkLast Updated : 6/9/2026
UWSP wordmark, 2-color variant, cell 37
WordmarkLast Updated : 6/9/2026
UWSP wordmark, 2-color on purple variant, cell 38
WordmarkLast Updated : 6/9/2026
UWSP wordmark, 2-color on gold variant, cell 39
WordmarkLast Updated : 6/9/2026
UWSP wordmark, 2-color on black variant, cell 40
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, full color variant, cell 41
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, full color on purple variant, cell 42
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, full color on gold variant, cell 43
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, 2-color on black variant, cell 44
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, 2-color variant, cell 45
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, 2-color on purple variant, cell 46
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, 2-color on gold variant, cell 47
WordmarkLast Updated : 6/9/2026
UWSP Pointers wordmark stacked, 1-color white on black variant, cell 48
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, full color variant, cell 49
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, full color on purple variant, cell 50
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, full color on gold variant, cell 51
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, 1-color white on black variant, cell 52
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, 2-color variant, cell 53
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, 2-color on purple variant, cell 54
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, 2-color on gold variant, cell 55
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Pointers wordmark stacked, 2-color on black variant, cell 56
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, full color variant, cell 57
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, full color on purple variant, cell 58
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, full color on gold variant, cell 59
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 2-color on black variant, cell 60
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 2-color variant, cell 61
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 2-color on purple variant, cell 62
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 2-color on gold variant, cell 63
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 1-color white on black variant, cell 64
WordmarkLast Updated : 6/9/2026
University of Wisconsin-Stevens Point wordmark, 1-color black variant, cell 93
WordmarkLast Updated : 6/9/2026
UW-Stevens Point wordmark, 1-color black variant, cell 94
WordmarkLast Updated : 6/9/2026
University of Wisconsin Stevens Point wordmark stacked, 1-color black variant, cell 95
WordmarkLast Updated : 6/9/2026
UWSP Marshfield Marauders wordmark, full color variant, cell 103
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Marshfield Marauders wordmark, full color variant, cell 104
WordmarkLast Updated : 6/9/2026
UW-Stevens Point Wausau Huskies wordmark, full color variant, cell 109
WordmarkLast Updated : 6/9/2026
UWSP Wausau Huskies wordmark, full color variant, cell 110
WordmarkLast Updated : 6/9/2026
SP ligature, full color variant, cell 65
LettermarkLast Updated : 6/9/2026
SP ligature, full color on purple variant, cell 66
LettermarkLast Updated : 6/9/2026
SP ligature, full color on gold variant, cell 67
LettermarkLast Updated : 6/9/2026
SP ligature, 1-color white on black variant, cell 68
LettermarkLast Updated : 6/9/2026
SP ligature, 2-color variant, cell 69
LettermarkLast Updated : 6/9/2026
SP ligature, 2-color on purple variant, cell 70
LettermarkLast Updated : 6/9/2026
SP ligature, 2-color on gold variant, cell 71
LettermarkLast Updated : 6/9/2026
SP ligature, 2-color on black variant, cell 72
LettermarkLast Updated : 6/9/2026
UWSP Pointers Football logo, full color variant, cell 73
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, full color on purple variant, cell 74
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, full color on gold variant, cell 75
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, 1-color white on black variant, cell 76
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, 2-color variant, cell 77
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, 2-color on purple variant, cell 78
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, 2-color on gold variant, cell 79
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football logo, 2-color on black variant, cell 80
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, full color variant, cell 81
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, full color on purple variant, cell 82
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, full color on gold variant, cell 83
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, 1-color white on black variant, cell 84
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, 2-color variant, cell 85
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, 2-color on purple variant, cell 86
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, 2-color on gold variant, cell 87
Sport LogoLast Updated : 6/9/2026
UWSP Pointers Football wordmark, 2-color on black variant, cell 88
Sport LogoLast Updated : 6/9/2026

Approved Verbiage

Rules & Guidelines

hard rule

General Restrictions on Mark and Logo Usage

Never rotate the primary marks, symbol or logo. Never use unapproved color variation. Never distort or alter the proportions. Never alter placement of graphic components. Never combine athletic marks with UWSP marks. Never overlap logos. Never skew the marks, wordmarks or logo. Never use discontinued marks, graphics or logos. Never create graphic that looks like a seal or emblem. Take care to insure proper usage on colored backgrounds. The Athletic "SP" ligature is is the only approved variation of the interlocking "SP".

hard rule

Wordmark Restrictions

Never arch the athletic and non athletic wordmarks. Never stack UWSP when it is in the friz quadrata or athletic font. Never combine the Athletic font with the UWSP marks or logos.

hard rule

Typography Restrictions

Never alter the typography of university logos or wordmarks. Never add unapproved typography to university logos or wordmarks. Fonts used for university identifier (e.g. UWSP, UW-Stevens Point, Pointers) cannot be modified from their original form (arching the text is allowed). Never use fonts that are non-ledgable.