Back to Directory

University Of Wisconsin-river Falls Brand Guidelines

Location
River Falls, WI
Established
1874
Mascot
Freddy Falcon
Code
WRF_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin-River Falls

Official Brand Colors

Official University Colors

Logos & Marks

Falcon head, full color variant, cell 46
Primary LogoLast Updated : 5/22/2026
Falcon head, black variant, cell 47
Primary LogoLast Updated : 5/22/2026
Falcon head, red variant, cell 48
Primary LogoLast Updated : 5/22/2026
Falcon head, white on black variant, cell 49
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF wordmark, full color variant, cell 54
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF wordmark, black variant, cell 55
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF wordmark, red variant, cell 56
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF wordmark, full color on black variant, cell 57
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF wordmark, white on black variant, cell 58
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons wordmark, full color variant, cell 59
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons wordmark, black variant, cell 60
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons wordmark, red variant, cell 61
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons wordmark, full color on black variant, cell 62
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons wordmark, white on black variant, cell 63
Primary LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons wordmark, full color variant, cell 64
Primary LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons wordmark, black variant, cell 65
Primary LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons wordmark, red variant, cell 66
Primary LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons wordmark, full color on black variant, cell 67
Primary LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons wordmark, white on black variant, cell 68
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Athletics wordmark, full color variant, cell 69
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Athletics wordmark, black variant, cell 70
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Athletics wordmark, red variant, cell 71
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Athletics wordmark, full color on black variant, cell 72
Primary LogoLast Updated : 5/22/2026
Falcon head with UWRF Athletics wordmark, white on black variant, cell 73
Primary LogoLast Updated : 5/22/2026
RF falcon head, black variant, cell 8
Secondary LogoLast Updated : 5/22/2026
RF falcon head, red variant, cell 9
Secondary LogoLast Updated : 5/22/2026
RF falcon head, white on black variant, cell 10
Secondary LogoLast Updated : 5/22/2026
RF falcon head, white on red variant, cell 11
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, stacked black variant, cell 12
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, stacked red variant, cell 13
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, stacked white/red on black variant, cell 14
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, stacked white on black variant, cell 15
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, stacked white on red variant, cell 16
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, horizontal black variant, cell 17
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, horizontal red variant, cell 18
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, horizontal white/red on black variant, cell 19
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, horizontal white on black variant, cell 20
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark, horizontal white on red variant, cell 21
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Agriculture, black/red variant, cell 22
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Business, black/red variant, cell 23
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Arts, black/red variant, cell 24
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Education, black/red variant, cell 25
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Agriculture, white on black variant, cell 26
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Business, white on black variant, cell 27
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Arts, white on black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
University wordmark + College of Education, white on black variant, cell 29
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Agriculture, red/black variant, cell 30
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Business, red/black variant, cell 31
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Arts, red/black variant, cell 32
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Education, red/black variant, cell 33
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Arts, white on black, red falcon variant, cell 34
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Business, white on black, red falcon variant, cell 35
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Agriculture, white on black, red falcon variant, cell 36
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Education, white on black, red falcon variant, cell 37
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Arts, white on black, white falcon variant, cell 38
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Business, white on black, white falcon variant, cell 39
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Agriculture, white on black, white falcon variant, cell 40
Secondary LogoLast Updated : 5/22/2026
RF falcon head + University wordmark + College of Education, white on black, white falcon variant, cell 41
Secondary LogoLast Updated : 5/22/2026
Freddy Falcon mascot, full color variant, cell 42
Secondary LogoLast Updated : 5/22/2026
Freddy Falcon mascot, black variant, cell 43
Secondary LogoLast Updated : 5/22/2026
Freddy Falcon mascot, red variant, cell 44
Secondary LogoLast Updated : 5/22/2026
Freddy Falcon mascot, white on black variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Falcon head with wing, full color variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Falcon head with wing, black variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Falcon head with wing, red variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Falcon head with wing, white on black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
University Seal, full color variant, cell 127
Secondary LogoLast Updated : 5/22/2026
University Seal, black variant, cell 128
Secondary LogoLast Updated : 5/22/2026
University Seal, red variant, cell 129
Secondary LogoLast Updated : 5/22/2026
University Seal, white reverse variant, cell 130
Secondary LogoLast Updated : 5/22/2026
UWRF wordmark, black variant, cell 1
WordmarkLast Updated : 5/22/2026
UWRF wordmark, red variant, cell 2
WordmarkLast Updated : 5/22/2026
UWRF wordmark, white on black variant, cell 3
WordmarkLast Updated : 5/22/2026
UWRF wordmark, white on red variant, cell 4
WordmarkLast Updated : 5/22/2026
University wordmark, black variant, cell 5
WordmarkLast Updated : 5/22/2026
University wordmark, red variant, cell 6
WordmarkLast Updated : 5/22/2026
University wordmark, white on black variant, cell 7
WordmarkLast Updated : 5/22/2026
UWRF wordmark, full color variant, cell 97
WordmarkLast Updated : 5/22/2026
UWRF wordmark, black variant, cell 98
WordmarkLast Updated : 5/22/2026
UWRF wordmark, red variant, cell 99
WordmarkLast Updated : 5/22/2026
UWRF wordmark, color on black variant, cell 100
WordmarkLast Updated : 5/22/2026
UWRF wordmark, white on black variant, cell 101
WordmarkLast Updated : 5/22/2026
UW-River Falls Falcons wordmark, full color variant, cell 112
WordmarkLast Updated : 5/22/2026
UW-River Falls Falcons wordmark, black variant, cell 113
WordmarkLast Updated : 5/22/2026
UW-River Falls Falcons wordmark, red variant, cell 114
WordmarkLast Updated : 5/22/2026
UW-River Falls Falcons wordmark, red reverse variant, cell 115
WordmarkLast Updated : 5/22/2026
UW-River Falls Falcons wordmark, white reverse variant, cell 116
WordmarkLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, full color variant, cell 74
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, black variant, cell 75
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, red variant, cell 76
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, color on black variant, cell 77
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, red/white on black variant, cell 78
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF and Women's Cross Country, white on black variant, cell 79
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, full color variant, cell 80
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, black variant, cell 81
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, red variant, cell 82
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, color on blue variant, cell 83
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, color on black variant, cell 84
Sport LogoLast Updated : 5/22/2026
Falcon head with UWRF Falcons and Women's Cross Country, white on black variant, cell 85
Sport LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons and Women's Cross Country, full color variant, cell 86
Sport LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons and Women's Cross Country, black variant, cell 87
Sport LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons and Women's Cross Country, red variant, cell 88
Sport LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons and Women's Cross Country, color on black variant, cell 89
Sport LogoLast Updated : 5/22/2026
Falcon head with UW-River Falls Falcons and Women's Cross Country, white on black variant, cell 90
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, full color variant, cell 91
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, black variant, cell 92
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, red variant, cell 93
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, color on blue variant, cell 94
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, color on black variant, cell 95
Sport LogoLast Updated : 5/22/2026
UW-River Falls Falcons Women's Cross Country wordmark, white on black variant, cell 96
Sport LogoLast Updated : 5/22/2026
UWRF Athletics, full color variant, cell 102
Sport LogoLast Updated : 5/22/2026
UWRF Athletics, black variant, cell 103
Sport LogoLast Updated : 5/22/2026
UWRF Athletics, red variant, cell 104
Sport LogoLast Updated : 5/22/2026
UWRF Athletics, red reverse variant, cell 105
Sport LogoLast Updated : 5/22/2026
UWRF Athletics, white reverse variant, cell 106
Sport LogoLast Updated : 5/22/2026
UWRF Falcons, full color variant, cell 107
Sport LogoLast Updated : 5/22/2026
UWRF Falcons, black variant, cell 108
Sport LogoLast Updated : 5/22/2026
UWRF Falcons, red variant, cell 109
Sport LogoLast Updated : 5/22/2026
UWRF Falcons, red reverse variant, cell 110
Sport LogoLast Updated : 5/22/2026
UWRF Falcons, white reverse variant, cell 111
Sport LogoLast Updated : 5/22/2026
Falcon head Athletics lockup, full color variant, cell 117
Sport LogoLast Updated : 5/22/2026
Falcon head Athletics lockup, black variant, cell 118
Sport LogoLast Updated : 5/22/2026
Falcon head Athletics lockup, red variant, cell 119
Sport LogoLast Updated : 5/22/2026
Falcon head Athletics lockup, red reverse variant, cell 120
Sport LogoLast Updated : 5/22/2026
Falcon head Athletics lockup, white reverse variant, cell 121
Sport LogoLast Updated : 5/22/2026
Falcon head Falcons lockup, full color variant, cell 122
Sport LogoLast Updated : 5/22/2026
Falcon head Falcons lockup, black variant, cell 123
Sport LogoLast Updated : 5/22/2026
Falcon head Falcons lockup, red variant, cell 124
Sport LogoLast Updated : 5/22/2026
Falcon head Falcons lockup, red reverse variant, cell 125
Sport LogoLast Updated : 5/22/2026
Falcon head Falcons lockup, white reverse variant, cell 126
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage

The university seal is appropriate for use on diplomas, transcripts, legal documents, university-wide policy statements, official certificates and plaques, commencement materials, inaugural materials, regents visit materials, lecterns, official university reports, and promotions for ceremonial events.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.