Back to Directory

University Of Wisconsin Whitewater Brand Guidelines

Location
Whitewater, WI
Established
1868
Mascot
Willie Warhawk
Code
WWH_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin Whitewater

Official Brand Colors

Official University Color Palette

Logos & Marks

University of Wisconsin-Whitewater logo, horizontal purple/black variant, cell 1
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater logo, horizontal black variant, cell 2
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater logo, horizontal white on black variant, cell 3
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater logo, stacked purple/black variant, cell 4
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater logo, stacked black variant, cell 5
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater logo, stacked white on black variant, cell 6
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater Rock County logo, horizontal purple/black variant, cell 7
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater Rock County logo, horizontal black variant, cell 8
Primary LogoLast Updated : 5/22/2026
University of Wisconsin-Whitewater Rock County logo, horizontal white on black variant, cell 9
Primary LogoLast Updated : 5/22/2026
Warhawk head logo, full color variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Warhawk head logo, purple/white variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Warhawk head logo, black/white variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Warhawk head logo, black outline variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Warhawk head logo, white outline on black variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Mascot logo, full color variant, cell 20
Secondary LogoLast Updated : 5/22/2026
Mascot logo, purple/white variant, cell 21
Secondary LogoLast Updated : 5/22/2026
Mascot logo, black/white variant, cell 22
Secondary LogoLast Updated : 5/22/2026
Mascot logo, black outline variant, cell 23
Secondary LogoLast Updated : 5/22/2026
W lettermark, purple with white outline variant, cell 15
LettermarkLast Updated : 5/22/2026
W lettermark, white on purple variant, cell 16
LettermarkLast Updated : 5/22/2026
W lettermark, purple variant, cell 17
LettermarkLast Updated : 5/22/2026
W lettermark, black variant, cell 18
LettermarkLast Updated : 5/22/2026
W lettermark, white on gray variant, cell 19
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Mark Restriction

Use of the University seal mark is restricted to only official use by the Chancellors office.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.