Back to Directory
Brand Guidelines

University of Wisconsin Whitewater

Location
Whitewater, WI
Established
1868
Mascot
Willie Warhawk
Code
WWH_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin Whitewater

Official Color Palette

Official University Color Palette

Guideline Assets

University of Wisconsin-Whitewater logo, horizontal purple/black variant, cell 1
Primary Logo
University of Wisconsin-Whitewater logo, horizontal black variant, cell 2
Primary Logo
University of Wisconsin-Whitewater logo, horizontal white on black variant, cell 3
Primary Logo
University of Wisconsin-Whitewater logo, stacked purple/black variant, cell 4
Primary Logo
University of Wisconsin-Whitewater logo, stacked black variant, cell 5
Primary Logo
University of Wisconsin-Whitewater logo, stacked white on black variant, cell 6
Primary Logo
University of Wisconsin-Whitewater Rock County logo, horizontal purple/black variant, cell 7
Primary Logo
University of Wisconsin-Whitewater Rock County logo, horizontal black variant, cell 8
Primary Logo
University of Wisconsin-Whitewater Rock County logo, horizontal white on black variant, cell 9
Primary Logo
Warhawk head logo, full color variant, cell 10
Secondary Logo
Warhawk head logo, purple/white variant, cell 11
Secondary Logo
Warhawk head logo, black/white variant, cell 12
Secondary Logo
Warhawk head logo, black outline variant, cell 13
Secondary Logo
Warhawk head logo, white outline on black variant, cell 14
Secondary Logo
Mascot logo, full color variant, cell 20
Secondary Logo
Mascot logo, purple/white variant, cell 21
Secondary Logo
Mascot logo, black/white variant, cell 22
Secondary Logo
Mascot logo, black outline variant, cell 23
Secondary Logo
W lettermark, purple with white outline variant, cell 15
Lettermark
W lettermark, white on purple variant, cell 16
Lettermark
W lettermark, purple variant, cell 17
Lettermark
W lettermark, black variant, cell 18
Lettermark
W lettermark, white on gray variant, cell 19
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Mark Restriction

Use of the University seal mark is restricted to only official use by the Chancellors office.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.