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University Of Wisconsin Stout Brand Guidelines

Location
Menomonie, WI
Established
1891
Mascot
The Blue Devil
Code
UWS_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin Stout

Official Brand Colors

Primary University Color Palette

Athletic Color Palette

Logos & Marks

University of Wisconsin-Stout logo, full color, horizontal, dark background variant, cell 1
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo, white, horizontal, dark background variant, cell 2
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo, full color, horizontal, white background variant, cell 3
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo with tagline, full color, horizontal, white background variant, cell 4
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo with tagline, full color, horizontal, dark background variant, cell 5
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo with tagline, white, horizontal, dark background variant, cell 6
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logo with tagline, monochrome, horizontal, white background variant, cell 7
Primary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout seal, monochrome, white background variant, cell 8
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout seal, white, dark background variant, cell 9
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo with tagline, full color, horizontal, white background variant, cell 10
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo with tagline, full color, horizontal, dark background variant, cell 11
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo with tagline, white, horizontal, dark background variant, cell 12
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo with tagline, monochrome, horizontal, white background variant, cell 13
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo, full color, horizontal, white background variant, cell 14
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo, full color, horizontal, dark background variant, cell 15
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo, white, horizontal, dark background variant, cell 16
Secondary LogoLast Updated : 5/21/2026
UW-Stout shorthand logo, monochrome, horizontal, white background variant, cell 17
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logomark, full color, white background variant, cell 20
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logomark, full color, dark background variant, cell 21
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logomark, white, dark background variant, cell 22
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout logomark, white, dark blue background variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head, color variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head, grayscale variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head, blue outline variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head, black outline variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head, reverse on black variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT wordmark, color variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT wordmark, reverse on navy variant, cell 42
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT wordmark, grayscale variant, cell 43
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT wordmark, outline variant, cell 44
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT wordmark, reverse on black variant, cell 45
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT horizontal wordmark, color variant, cell 46
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT horizontal wordmark, reverse on navy variant, cell 47
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS wordmark, color variant, cell 48
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS wordmark, reverse on navy variant, cell 49
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS wordmark, grayscale variant, cell 50
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS wordmark, outline variant, cell 51
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS wordmark, reverse on black variant, cell 52
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT horizontal wordmark, grayscale variant, cell 53
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT horizontal wordmark, outline variant, cell 54
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT horizontal wordmark, reverse on black variant, cell 55
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS horizontal wordmark, color variant, cell 56
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS horizontal wordmark, reverse on navy variant, cell 57
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS horizontal wordmark, grayscale variant, cell 58
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS horizontal wordmark, outline variant, cell 59
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT BLUE DEVILS horizontal wordmark, reverse on black variant, cell 60
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS wordmark, color variant, cell 61
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS wordmark, reverse on navy variant, cell 62
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS wordmark, grayscale variant, cell 63
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS wordmark, outline variant, cell 64
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS wordmark, reverse on black variant, cell 65
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS horizontal wordmark, color variant, cell 66
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS horizontal wordmark, reverse on navy variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS horizontal wordmark, grayscale variant, cell 68
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS horizontal wordmark, outline variant, cell 69
Secondary LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-STOUT ATHLETICS horizontal wordmark, reverse on black variant, cell 70
Secondary LogoLast Updated : 5/21/2026
University of Wisconsin-Stout wordmark, black, white background variant, cell 18
WordmarkLast Updated : 5/21/2026
University of Wisconsin-Stout wordmark, white, dark background variant, cell 19
WordmarkLast Updated : 5/21/2026
UW-STOUT ATHLETICS wordmark, color variant, cell 29
WordmarkLast Updated : 5/21/2026
UW-STOUT ATHLETICS wordmark, grayscale variant, cell 30
WordmarkLast Updated : 5/21/2026
UW-STOUT ATHLETICS wordmark, reverse on black variant, cell 31
WordmarkLast Updated : 5/21/2026
UW-STOUT BLUE DEVILS wordmark, color variant, cell 32
WordmarkLast Updated : 5/21/2026
UW-STOUT BLUE DEVILS wordmark, grayscale variant, cell 33
WordmarkLast Updated : 5/21/2026
UW-STOUT BLUE DEVILS wordmark, reverse on black variant, cell 34
WordmarkLast Updated : 5/21/2026
UW STOUT BLUE DEVILS stacked wordmark, color variant, cell 35
WordmarkLast Updated : 5/21/2026
UW STOUT BLUE DEVILS stacked wordmark, grayscale variant, cell 36
WordmarkLast Updated : 5/21/2026
UW STOUT BLUE DEVILS stacked wordmark, reverse on black variant, cell 37
WordmarkLast Updated : 5/21/2026
BLUE DEVILS UW-STOUT horizontal wordmark, color variant, cell 38
WordmarkLast Updated : 5/21/2026
BLUE DEVILS UW-STOUT horizontal wordmark, grayscale variant, cell 39
WordmarkLast Updated : 5/21/2026
BLUE DEVILS UW-STOUT horizontal wordmark, reverse on black variant, cell 40
WordmarkLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Athletics variant, cell 71
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Athletics variant, cell 72
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Basketball variant, cell 73
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Basketball variant, cell 74
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Baseball variant, cell 75
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Baseball variant, cell 76
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Cheer and Stunt variant, cell 77
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Cheer and Stunt variant, cell 78
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Cross Country variant, cell 79
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Cross Country variant, cell 80
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Dance Team variant, cell 81
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Dance Team variant, cell 82
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Esports variant, cell 83
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Esports variant, cell 84
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Football variant, cell 85
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Football variant, cell 86
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Golf variant, cell 87
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Golf variant, cell 88
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Gymnastics variant, cell 89
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Gymnastics variant, cell 90
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Hockey variant, cell 91
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Hockey variant, cell 92
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Soccer variant, cell 93
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Soccer variant, cell 94
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Softball variant, cell 95
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Softball variant, cell 96
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Tennis variant, cell 97
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Tennis variant, cell 98
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Track and Field variant, cell 99
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Track and Field variant, cell 100
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, stacked Volleyball variant, cell 101
Sport LogoLast Updated : 5/21/2026
Blue Devil mascot head with UW-Stout wordmark, horizontal Volleyball variant, cell 102
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

NCAA Name, Image, Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Mascot Mark Usage on Apparel

The mascot mark may be used as a complimentary design element only if it appears in the same context as the full wordmark, secondary wordmark, or the names University of Wisconsin-Stout, UW-Stout, Stout, or Blue Devils on apparel. Vendors should not modify artwork. No color variations are allowed. Reserved for use by Athletics and for use in Athletics' facilities. Authorization of other uses must be approved by Athletics.

hard rule

Mascot Mark Usage in Publications

The mascot mark may be used as a complimentary design element only if it appears in the same context as the full wordmark in publications. Artwork is available for black and white, spot color, reverse and CMYK. Vendors should not modify artwork. No color variations are allowed. Reserved for use by Athletics and for use in Athletics' facilities. Authorization of other uses must be approved by Athletics.