University Of Wisconsin Milwaukee Brand Guidelines

No references to drugs or tobacco related products may be used in conjunction with University marks.

UWM limits the mixing of its university and athletics brand, as indicated by the specific verbiage listed for each. Using the full university names with the official athletics logo is strongly discouraged. Permission to do this must be granted by UWM's Office of Trademark Licensing.

Marks 5 and 6 are for embroidery use only.

Marks 8-20 require an additional mark or reference to the university somewhere on the product, unless advanced approval is given by University licensing.

Paw marks require an additional mark or reference to the University somewhere on the product.

All University sports are available upon further request. Please contact University Licensing.

The full portfolio of Pounce and Bounce marks is available under the Other Information tab on LogosOnDemand.

For additional color versions of the marks on this art sheet, please access the Other Info tab on Jpatton / Logos on Demand.

University seal permitted on products for resale.

Alterations/overlaid graphics to seal are permitted (subject to review by the school).

University permits numbers on products for resale.

Mascot caricatures permitted.

Seal may be used for both apparel/non-apparel. All uses must be approved by University Trademark Licensing. Seal may be used in one, two, or three-color design applications with the use of appropriate institutional colors.