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University Of Wisconsin La Crosse Brand Guidelines

Location
La Crosse, WI
Established
1909
Mascot
Stryker
Code
WLC_NCAA
League
NCAA
Licensing Agency
CLC
University of Wisconsin La Crosse

Official Brand Colors

Official University Colors

Logos & Marks

primary athletic mark, maroon variant, cell 1
Primary LogoLast Updated : 5/21/2026
eagle mark, full color variant, cell 2
Secondary LogoLast Updated : 5/21/2026
eagle mark, gray black variant, cell 3
Secondary LogoLast Updated : 5/21/2026
eagle mark, maroon white variant, cell 4
Secondary LogoLast Updated : 5/21/2026
eagle mark, black white variant, cell 5
Secondary LogoLast Updated : 5/21/2026
eagle mark, reverse variant, cell 6
Secondary LogoLast Updated : 5/21/2026
eagle head, full color variant, cell 7
Secondary LogoLast Updated : 5/21/2026
eagle head, gray black variant, cell 8
Secondary LogoLast Updated : 5/21/2026
eagle head, maroon white variant, cell 9
Secondary LogoLast Updated : 5/21/2026
eagle head, black white variant, cell 10
Secondary LogoLast Updated : 5/21/2026
eagle head, reverse variant, cell 11
Secondary LogoLast Updated : 5/21/2026
eagles wordmark, maroon gray variant, cell 12
Secondary LogoLast Updated : 5/21/2026
eagles wordmark, black gray variant, cell 13
Secondary LogoLast Updated : 5/21/2026
eagles wordmark, maroon variant, cell 14
Secondary LogoLast Updated : 5/21/2026
eagles wordmark, black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
eagles wordmark, reverse variant, cell 16
Secondary LogoLast Updated : 5/21/2026
university seal, maroon variant, cell 17
Secondary LogoLast Updated : 5/21/2026
university seal, black variant, cell 18
Secondary LogoLast Updated : 5/21/2026
university seal, outline variant, cell 19
Secondary LogoLast Updated : 5/21/2026
spirit mark, uwl logo variant, cell 20
Secondary LogoLast Updated : 5/21/2026
spirit mark, horizontal lockup variant, cell 21
Secondary LogoLast Updated : 5/21/2026
spirit mark, vertical lockup uw-la crosse variant, cell 22
Secondary LogoLast Updated : 5/21/2026
spirit mark, vertical lockup university of wisconsin la crosse variant, cell 23
Secondary LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Spirit Mark Use by Student Orgs and Departments

The spirit mark may be used by non-sport student orgs. Sport clubs will continue to use the Rec Sports logo; sports clubs may not use the spirit mark or the Eagle in the L. If a University department or office would like to use these marks, a request should be submitted to UW-La Crosse.