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University Of Wisconsin Eau Claire Brand Guidelines

Location
Eau Claire, Wisconsin
Established
1916
Mascot
Blugolds
Code
WEC_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Student Mascot Mark, full color variant, cell 16
Secondary LogoLast Updated : 5/22/2026
University Seal, blue variant, cell 17
Secondary LogoLast Updated : 5/22/2026
University Seal, gold variant, cell 18
Secondary LogoLast Updated : 5/22/2026
University Seal, black variant, cell 19
Secondary LogoLast Updated : 5/22/2026
University Seal, blue/gold variant, cell 20
Secondary LogoLast Updated : 5/22/2026
University Seal, gold/blue variant, cell 21
Secondary LogoLast Updated : 5/22/2026
University Seal, white on grey variant, cell 22
Secondary LogoLast Updated : 5/22/2026
University Mark, stacked blue/gold variant, cell 5
WordmarkLast Updated : 5/22/2026
University Mark, stacked gold/blue variant, cell 6
WordmarkLast Updated : 5/22/2026
University Mark, stacked navy variant, cell 7
WordmarkLast Updated : 5/22/2026
University Mark, stacked white on navy variant, cell 8
WordmarkLast Updated : 5/22/2026
University Mark, horizontal blue/gold serif variant, cell 9
WordmarkLast Updated : 5/22/2026
University Mark, horizontal gold/blue serif variant, cell 10
WordmarkLast Updated : 5/22/2026
University Mark, horizontal navy serif variant, cell 11
WordmarkLast Updated : 5/22/2026
University Mark, horizontal white serif on navy variant, cell 12
WordmarkLast Updated : 5/22/2026
University Mark, horizontal black serif variant, cell 13
WordmarkLast Updated : 5/22/2026
Alumni Mark, blue/gold variant, cell 14
WordmarkLast Updated : 5/22/2026
Alumni Mark, navy variant, cell 15
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, Chargers blue/gold variant, cell 23
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, Chargers navy variant, cell 24
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, Chargers black variant, cell 25
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, Chargers white on black variant, cell 26
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked blue/gold variant, cell 27
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked gold/blue variant, cell 28
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked navy variant, cell 29
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked white on navy variant, cell 30
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked blue variant, cell 31
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked black variant, cell 32
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, stacked white on black variant, cell 33
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal blue/gold variant, cell 34
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal navy variant, cell 35
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal black variant, cell 36
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal white on navy variant, cell 37
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal blue/gold variant, cell 38
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal navy variant, cell 39
WordmarkLast Updated : 5/22/2026
Branch Campus Mark, horizontal white on black variant, cell 40
WordmarkLast Updated : 5/22/2026
Athletic Mark, blue/gold on white variant, cell 1
LettermarkLast Updated : 5/22/2026
Athletic Mark, gold/blue on white variant, cell 2
LettermarkLast Updated : 5/22/2026
Athletic Mark, blue/gold on navy variant, cell 3
LettermarkLast Updated : 5/22/2026
Athletic Mark, blue/gold on gold variant, cell 4
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Student Mascot Mark Restriction

The student mascot mark is not an official mark of the university and may only be used by student organizations and club sports.

hard rule

Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

University Of Wisconsin Eau Claire Brand Guidelines & Licensing