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University Of Wisconsin Brand Guidelines

Location
Madison, WI
Established
N/A
Mascot
Badgers
Code
WIS_NCAA_CAMP
League
NCAA
Licensing Agency
Campus
University Of Wisconsin

Official Brand Colors

Approved Color Palette

Logos & Marks

Motion W, red variant
Primary LogoLast Updated : 6/19/2026
Bucky Badger, full body variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, full body on red variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, full body on black variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, head variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, head on red variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, head on black variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin Badgers wordmark, red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin Badgers wordmark, white on red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin Badgers wordmark, red on black variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin wordmark, red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin wordmark, white on red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Wisconsin wordmark, red on black variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Badgers wordmark, red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Badgers wordmark, white on red variant
Secondary LogoLast Updated : 5/22/2026
Motion W with Badgers wordmark, red on black variant
Secondary LogoLast Updated : 5/22/2026
helmet mark, red/white variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, left-facing outline variant
Secondary LogoLast Updated : 5/22/2026
Bucky Badger, right-facing on red variant
Secondary LogoLast Updated : 5/22/2026
University Ridge Golf Course mark, red/black lockup variant
Secondary LogoLast Updated : 5/22/2026
University Ridge Golf Course mark, red/white lockup variant
Secondary LogoLast Updated : 5/22/2026
crest mark, grey/red/white variant
Secondary LogoLast Updated : 5/22/2026
crest mark, dark grey/red/white variant
Secondary LogoLast Updated : 5/22/2026
crest mark, gold/red/white variant
Secondary LogoLast Updated : 5/22/2026
crest mark, white/black on stripes variant
Secondary LogoLast Updated : 5/22/2026
crest mark, vertical lockup variant
Secondary LogoLast Updated : 5/22/2026
crest mark, horizontal lockup variant
Secondary LogoLast Updated : 5/22/2026
Wisconsin Badgers wordmark, red variant
WordmarkLast Updated : 5/22/2026
Wisconsin Badgers wordmark, white on red variant
WordmarkLast Updated : 5/22/2026
Wisconsin Badgers wordmark, red on black variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, red variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, white on red variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, red on black variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, red arched variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, white arched on red variant
WordmarkLast Updated : 5/22/2026
Wisconsin wordmark, red arched on black variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, red variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, white on red variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, red on black variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, red arched variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, white arched on red variant
WordmarkLast Updated : 5/22/2026
Badgers wordmark, red arched on black variant
WordmarkLast Updated : 5/22/2026
Motion W, white on red variant
LettermarkLast Updated : 5/22/2026
Motion W, red on black variant
LettermarkLast Updated : 5/22/2026
Motion W, outline group variant
LettermarkLast Updated : 5/22/2026
Motion W, Basketball sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Cross Country sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Football sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Golf sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Hockey sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Rowing sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Soccer sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Softball sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Swimming & Diving sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Tennis sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Track & Field sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Volleyball sport lockup variant
Sport LogoLast Updated : 5/22/2026
Motion W, Wrestling sport lockup variant
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

conditional rule

Left-Facing Bucky Badger Mark Usage Restriction

The full, left-facing Bucky Badger mark is for limited use and may only be used when the right-facing Bucky mark is not suitable for use. On the rare instances, when left-facing Bucky is required, these marks may be used as shown here. Licensees are strongly encouraged to only use the right-facing Bucky mark in all situations.

hard rule

University Ridge Golf Course Marks Restriction

University Ridge Golf Course marks are permitted only on products sold to the University Ridge Pro Shop.

hard rule

Motion W One-Color Usage Rule

For one-color use only. Inside of W should always be the background color.