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University Of West Florida Brand Guidelines

Location
Pensacola, FL
Established
1963
Mascot
Argie the Argonaut
Code
WFL_NCAA
League
NCAA
Licensing Agency
CLC
University of West Florida

Official Brand Colors

Approved University Color Palette

Logos & Marks

UWF Argonauts primary logo, full color variant, cell 1
Primary LogoLast Updated : 5/22/2026
UWF Argonauts primary logo, reverse on navy variant, cell 2
Primary LogoLast Updated : 5/22/2026
UWF Argonauts primary logo, 1-color navy variant, cell 3
Primary LogoLast Updated : 5/22/2026
UWF Argonauts primary logo, 1-color white on navy variant, cell 4
Primary LogoLast Updated : 5/22/2026
West Florida Argonauts primary logo, full color variant, cell 7
Primary LogoLast Updated : 5/22/2026
West Florida Argonauts primary logo, reverse on navy variant, cell 8
Primary LogoLast Updated : 5/22/2026
West Florida Argonauts primary logo, 1-color navy variant, cell 9
Primary LogoLast Updated : 5/22/2026
West Florida Argonauts primary logo, 1-color white on navy variant, cell 10
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, horizontal, color variant, cell 121
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, horizontal, blue variant, cell 122
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, horizontal, black variant, cell 123
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, horizontal, white on dark variant, cell 124
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, stacked, color variant, cell 125
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, stacked, blue variant, cell 126
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, stacked, black variant, cell 127
Primary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, stacked, white on dark variant, cell 128
Primary LogoLast Updated : 5/22/2026
UWF lettermark with mascot head, full color variant, cell 13
Secondary LogoLast Updated : 5/22/2026
UWF lettermark with mascot head, 1-color navy variant, cell 14
Secondary LogoLast Updated : 5/22/2026
UWF lettermark with mascot head, 1-color outline variant, cell 15
Secondary LogoLast Updated : 5/22/2026
UWF lettermark with mascot head, reverse on navy variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Argos wordmark with mascot head, full color variant, cell 25
Secondary LogoLast Updated : 5/22/2026
Argos wordmark with mascot head, 1-color navy variant, cell 26
Secondary LogoLast Updated : 5/22/2026
Argos wordmark with mascot head, 1-color outline variant, cell 27
Secondary LogoLast Updated : 5/22/2026
Argos wordmark with mascot head, reverse on navy variant, cell 28
Secondary LogoLast Updated : 5/22/2026
Argonauts wordmark with mascot head, full color variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Argonauts wordmark with mascot head, 1-color navy variant, cell 32
Secondary LogoLast Updated : 5/22/2026
Argonauts wordmark with mascot head, 1-color outline variant, cell 33
Secondary LogoLast Updated : 5/22/2026
Argonauts wordmark with mascot head, reverse on navy variant, cell 34
Secondary LogoLast Updated : 5/22/2026
Mascot head icon, full color variant, cell 37
Secondary LogoLast Updated : 5/22/2026
Mascot head icon, 1-color navy variant, cell 38
Secondary LogoLast Updated : 5/22/2026
Mascot head icon, 1-color outline variant, cell 39
Secondary LogoLast Updated : 5/22/2026
Mascot head icon, reverse on navy variant, cell 40
Secondary LogoLast Updated : 5/22/2026
UWF lettermark in circle, full color variant, cell 55
Secondary LogoLast Updated : 5/22/2026
UWF lettermark in circle, 1-color navy variant, cell 56
Secondary LogoLast Updated : 5/22/2026
UWF lettermark in circle, 1-color outline variant, cell 57
Secondary LogoLast Updated : 5/22/2026
UWF lettermark in circle, reverse on navy variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Argos wordmark in circle, full color variant, cell 61
Secondary LogoLast Updated : 5/22/2026
Argos wordmark in circle, 1-color navy variant, cell 62
Secondary LogoLast Updated : 5/22/2026
Argos wordmark in circle, 1-color outline variant, cell 63
Secondary LogoLast Updated : 5/22/2026
Argos wordmark in circle, reverse on navy variant, cell 64
Secondary LogoLast Updated : 5/22/2026
Argonaut Athletic Club Mark, full color variant, cell 67
Secondary LogoLast Updated : 5/22/2026
Argonaut Athletic Club Mark, blue/white variant, cell 68
Secondary LogoLast Updated : 5/22/2026
Argonaut Athletic Club Mark, black/white variant, cell 69
Secondary LogoLast Updated : 5/22/2026
Argonaut Athletic Club Mark, reverse on navy variant, cell 70
Secondary LogoLast Updated : 5/22/2026
Sword mark, full color variant, cell 73
Secondary LogoLast Updated : 5/22/2026
Sword mark, blue/white variant, cell 74
Secondary LogoLast Updated : 5/22/2026
Sword mark, black/white variant, cell 75
Secondary LogoLast Updated : 5/22/2026
Sword mark, reverse on navy variant, cell 76
Secondary LogoLast Updated : 5/22/2026
Greek key pattern, green/navy variant, cell 79
Secondary LogoLast Updated : 5/22/2026
Greek key pattern, blue/navy variant, cell 80
Secondary LogoLast Updated : 5/22/2026
Greek key pattern, white/navy variant, cell 81
Secondary LogoLast Updated : 5/22/2026
Athletic Font System, black variant, cell 115
Secondary LogoLast Updated : 5/22/2026
Athletic Font System, blue variant, cell 116
Secondary LogoLast Updated : 5/22/2026
Athletic Font System, black outline variant, cell 117
Secondary LogoLast Updated : 5/22/2026
Athletic Font System, reverse on navy variant, cell 118
Secondary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, long horizontal, color variant, cell 129
Secondary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, long horizontal, blue variant, cell 130
Secondary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, long horizontal, black variant, cell 131
Secondary LogoLast Updated : 5/22/2026
Nautilus shell and University of West Florida wordmark, long horizontal, white on dark variant, cell 132
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, color variant, cell 145
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, black variant, cell 146
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, white on black variant
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, green variant
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, white on blue variant, cell 148
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, white on green variant, cell 149
Secondary LogoLast Updated : 5/22/2026
University of West Florida seal, white on gold variant, cell 150
Secondary LogoLast Updated : 5/22/2026
Argo Armada logo, color variant, cell 151
Secondary LogoLast Updated : 5/22/2026
Argo mascot youth mark, color variant, cell 157
Secondary LogoLast Updated : 5/22/2026
UWF Argonauts wordmark, full color variant, cell 19
WordmarkLast Updated : 5/22/2026
UWF Argonauts wordmark, 1-color navy variant, cell 20
WordmarkLast Updated : 5/22/2026
UWF Argonauts wordmark, 1-color outline variant, cell 21
WordmarkLast Updated : 5/22/2026
UWF Argonauts wordmark, reverse on navy variant, cell 22
WordmarkLast Updated : 5/22/2026
UWF Argonauts stacked wordmark, full color variant, cell 43
WordmarkLast Updated : 5/22/2026
UWF Argonauts stacked wordmark, 1-color navy variant, cell 44
WordmarkLast Updated : 5/22/2026
UWF Argonauts stacked wordmark, 1-color outline variant, cell 45
WordmarkLast Updated : 5/22/2026
UWF Argonauts stacked wordmark, reverse on navy variant, cell 46
WordmarkLast Updated : 5/22/2026
West Florida Argonauts wordmark, full color variant, cell 49
WordmarkLast Updated : 5/22/2026
West Florida Argonauts wordmark, 1-color navy variant, cell 50
WordmarkLast Updated : 5/22/2026
West Florida Argonauts wordmark, 1-color outline variant, cell 51
WordmarkLast Updated : 5/22/2026
West Florida Argonauts wordmark, reverse on navy variant, cell 52
WordmarkLast Updated : 5/22/2026
West Florida wordmark, full color variant, cell 85
WordmarkLast Updated : 5/22/2026
West Florida wordmark, blue/white variant, cell 86
WordmarkLast Updated : 5/22/2026
West Florida wordmark, black/white variant, cell 87
WordmarkLast Updated : 5/22/2026
West Florida wordmark, reverse on navy variant, cell 88
WordmarkLast Updated : 5/22/2026
Argos wordmark, full color variant, cell 103
WordmarkLast Updated : 5/22/2026
Argos wordmark, blue/white variant, cell 104
WordmarkLast Updated : 5/22/2026
Argos wordmark, black/white variant, cell 105
WordmarkLast Updated : 5/22/2026
Argos wordmark, reverse on navy variant, cell 106
WordmarkLast Updated : 5/22/2026
Argonauts wordmark, full color variant, cell 109
WordmarkLast Updated : 5/22/2026
Argonauts wordmark, blue/white variant, cell 110
WordmarkLast Updated : 5/22/2026
Argonauts wordmark, black/white variant, cell 111
WordmarkLast Updated : 5/22/2026
Argonauts wordmark, reverse on navy variant, cell 112
WordmarkLast Updated : 5/22/2026
UWF lettermark, full color variant, cell 91
LettermarkLast Updated : 5/22/2026
UWF lettermark, blue/white variant, cell 92
LettermarkLast Updated : 5/22/2026
UWF lettermark, black/white variant, cell 93
LettermarkLast Updated : 5/22/2026
UWF lettermark, reverse on navy variant, cell 94
LettermarkLast Updated : 5/22/2026
UWF script lettermark, full color variant, cell 97
LettermarkLast Updated : 5/22/2026
UWF script lettermark, blue/white variant, cell 98
LettermarkLast Updated : 5/22/2026
UWF script lettermark, black/white variant, cell 99
LettermarkLast Updated : 5/22/2026
UWF script lettermark, reverse on navy variant, cell 100
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, horizontal, color variant, cell 133
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, horizontal, blue variant, cell 134
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, horizontal, black variant, cell 135
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, horizontal, white on dark variant, cell 136
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, stacked, color variant, cell 137
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, stacked, blue variant, cell 138
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, stacked, black variant, cell 139
LettermarkLast Updated : 5/22/2026
Nautilus shell and UWF lettermark, stacked, white on dark variant, cell 140
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Argonaut Athletic Club Mark Restriction

The Argonaut Athletic Club mark is reserved for use by UWF's Division of Advancement and the Department of Intercollegiate Athletics (including the Sword & Shield Council) for fundraising materials only. All other uses are strictly prohibited.

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.