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University Of Washington Brand Guidelines

Location
Seattle, WA
Established
1861
Mascot
N/A
Code
WAS_NCAA
League
NCAA
Licensing Agency
CLC
University of Washington

Official Brand Colors

University of Washington Color Palette

Logos & Marks

Athletic Logo, Purple W on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
Athletic Logo, Purple W on gold variant, cell 2
Primary LogoLast Updated : 5/22/2026
Athletic Logo, Purple W on purple variant, cell 3
Primary LogoLast Updated : 5/22/2026
Athletic Logo, Purple W on dark purple variant, cell 4
Primary LogoLast Updated : 5/22/2026
Athletic Logo, White W outline on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
Athletic Logo, White W on gold variant, cell 6
Primary LogoLast Updated : 5/22/2026
Athletic Logo, Gold W on dark purple variant, cell 7
Primary LogoLast Updated : 5/22/2026
Institutional Logo, Purple W variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Institutional Logo, Gold W on dark gray variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Institutional Signature, horizontal variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Institutional Signature, stacked variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Helmet Mark, football helmet variant, cell 17
Secondary LogoLast Updated : 5/22/2026
Youth Mark, Husky head variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Youth Mark, full body Husky variant, cell 19
Secondary LogoLast Updated : 5/22/2026
Paw Mark, paw with W variant, cell 20
Secondary LogoLast Updated : 5/22/2026
School Seal, circular variant, cell 21
Secondary LogoLast Updated : 5/22/2026
Harry Mark, mascot standing hands on hips variant, cell 22
Secondary LogoLast Updated : 5/22/2026
Harry Mark, mascot arms raised variant, cell 23
Secondary LogoLast Updated : 5/22/2026
Harry Mark, mascot standing arms down variant, cell 24
Secondary LogoLast Updated : 5/22/2026
Dubs Up, hand gesture variant, cell 25
Secondary LogoLast Updated : 5/22/2026
Husky Stadium, stadium graphic with W variant, cell 26
Secondary LogoLast Updated : 5/22/2026
Athletic Word Mark, WASHINGTON variant, cell 8
WordmarkLast Updated : 5/22/2026
Athletic Word Mark, HUSKIES variant, cell 9
WordmarkLast Updated : 5/22/2026
Athletic Word Mark, DAWGS variant, cell 10
WordmarkLast Updated : 5/22/2026
Athletic Word Mark, WASHINGTON HUSKIES lockup variant, cell 11
WordmarkLast Updated : 5/22/2026
Tagline, BE BOUNDLESS. variant, cell 16
WordmarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Case-by-Case Review

University seal is reviewed on a case-by-case basis.

hard rule

No Alterations or Overlaying Graphics to Block W

No alterations or overlaying graphics to the block W permitted.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Purple Reign Mark Must Include Athletic Logo

Any item that contains the Purple Reign mark must also contain the athletic logo.