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University Of Washington Brand Guidelines

Location
Seattle, WA
Established
1861
Mascot
N/A
Code
WAS_NCAA
League
NCAA
Licensing Agency
CLC
University of Washington

Official Brand Colors

University of Washington Color Palette

Logos & Marks

Athletic Logo, Purple W on white variant, cell 1
Primary Logo
Athletic Logo, Purple W on gold variant, cell 2
Primary Logo
Athletic Logo, Purple W on purple variant, cell 3
Primary Logo
Athletic Logo, Purple W on dark purple variant, cell 4
Primary Logo
Athletic Logo, White W outline on white variant, cell 5
Primary Logo
Athletic Logo, White W on gold variant, cell 6
Primary Logo
Athletic Logo, Gold W on dark purple variant, cell 7
Primary Logo
Institutional Logo, Purple W variant, cell 12
Secondary Logo
Institutional Logo, Gold W on dark gray variant, cell 13
Secondary Logo
Institutional Signature, horizontal variant, cell 14
Secondary Logo
Institutional Signature, stacked variant, cell 15
Secondary Logo
Helmet Mark, football helmet variant, cell 17
Secondary Logo
Youth Mark, Husky head variant, cell 18
Secondary Logo
Youth Mark, full body Husky variant, cell 19
Secondary Logo
Paw Mark, paw with W variant, cell 20
Secondary Logo
School Seal, circular variant, cell 21
Secondary Logo
Harry Mark, mascot standing hands on hips variant, cell 22
Secondary Logo
Harry Mark, mascot arms raised variant, cell 23
Secondary Logo
Harry Mark, mascot standing arms down variant, cell 24
Secondary Logo
Dubs Up, hand gesture variant, cell 25
Secondary Logo
Husky Stadium, stadium graphic with W variant, cell 26
Secondary Logo
Athletic Word Mark, WASHINGTON variant, cell 8
Wordmark
Athletic Word Mark, HUSKIES variant, cell 9
Wordmark
Athletic Word Mark, DAWGS variant, cell 10
Wordmark
Athletic Word Mark, WASHINGTON HUSKIES lockup variant, cell 11
Wordmark
Tagline, BE BOUNDLESS. variant, cell 16
Wordmark

Approved Verbiage

Rules & Guidelines

conditional rule

University Seal Case-by-Case Review

University seal is reviewed on a case-by-case basis.

hard rule

No Alterations or Overlaying Graphics to Block W

No alterations or overlaying graphics to the block W permitted.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Purple Reign Mark Must Include Athletic Logo

Any item that contains the Purple Reign mark must also contain the athletic logo.

University Of Washington Brand Guidelines & Licensing