University Of Utah Brand Guidelines

Effective July 1, 2020: Circle & Feather Marks are permitted on apparel only in mid-tier and better channels; all channels available for non-apparel.

When aligning the primary mark, center the mark to the circle, not the mark as a whole.

The seal at Mark 8 is limited to sales to the Campus Store only and is permitted on a case-by-case basis.

Effective July 1, 2020 for marks 22 and 23: Mid-tier and better channels only for apparel; all channels available for non-apparel.

Marks 28-29 are intended to have Swoop holding an object (football, basketball, sign, etc). Licensees may add objects to these marks, but all designs are subject to school review and approval.

University seal permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying graphics to seal permitted.

University permits numbers on products for resale.

Mascot caricatures permitted.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

All marks should not be used in conjunction with blue, be it the color of the marks or products.