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Brand Guidelines

University of Toledo

Location
Toledo, OH
Established
1872
Mascot
N/A
Code
TOL_NCAA
League
NCAA
Licensing Agency
CLC
University of Toledo

Official Color Palette

Primary University Color Palette

Extended University Color Palette

Guideline Assets

University of Toledo logo, color stacked variant, cell 1
Primary Logo
University of Toledo logo, black stacked variant, cell 2
Primary Logo
University of Toledo logo, color horizontal variant, cell 3
Primary Logo
University of Toledo logo, black horizontal variant, cell 4
Primary Logo
Toledo wordmark with rocket, blue and gold variant, cell 12
Primary Logo
University of Toledo Medical Center logo, black stacked variant, cell 5
Secondary Logo
University of Toledo Medical Center logo, black horizontal variant, cell 6
Secondary Logo
University of Toledo Medical Center logo, white stacked on black variant, cell 7
Secondary Logo
University of Toledo Medical Center logo, white horizontal on black variant, cell 8
Secondary Logo
University of Toledo Official Seal, color variant, cell 9
Secondary Logo
University of Toledo Official Seal, blue variant, cell 10
Secondary Logo
University of Toledo Official Seal, black variant, cell 11
Secondary Logo
Rocket icon, blue and gold variant, cell 16
Secondary Logo
Rocket icon, black and white variant, cell 17
Secondary Logo
Rocket icon, gold and white variant, cell 18
Secondary Logo
Mascot head (Rocky the Rocket), full color variant, cell 19
Secondary Logo
Mascot head (Rocky the Rocket), black and white variant, cell 20
Secondary Logo
Mascot head (Rocky the Rocket), full color, alternate variant, cell 21
Secondary Logo
Mascot head (Rocky the Rocket), black and white, alternate variant, cell 22
Secondary Logo
Full body mascot (Rocky the Rocket), full color variant, cell 23
Secondary Logo
Full body mascot (Rocky the Rocket), black and white variant, cell 24
Secondary Logo
UToledo Esports logo, standard variant, cell 25
Secondary Logo
Battle of I-75 logo, home team, white background variant, cell 26
Secondary Logo
Battle of I-75 logo, home team, gold background variant, cell 27
Secondary Logo
Battle of I-75 logo, away team, white background variant, cell 28
Secondary Logo
Battle of I-75 logo, away team, orange background variant, cell 29
Secondary Logo
Toledo wordmark with rocket, black and white variant, cell 13
Wordmark
Toledo wordmark with rocket, white and gold on blue variant, cell 14
Wordmark
Toledo wordmark with rocket, white and blue on gold variant, cell 15
Wordmark

Approved Verbiage

Rules & Guidelines

conditional rule

Official Seal Usage Restriction

Special permission is required for use of the Official Seal. Permission will only be granted for high end products.

University Of Toledo Brand Guidelines & Licensing